What are the principles of album design? What aspects should we pay attention to?

The production of a good picture album needs to be carried out according to certain design rules on the premise that the concept, creativity, technology and other preconditions are sufficient, so that the picture album can be presented perfectly. Up to now, the design work of album making has formed its own three major design processes: positioning, presentation and expression. The principles of album design are as follows:

1. Comparison of size

The relationship between size is the most important element in shaping, which can almost determine the relationship between image and harmony. There is little difference in size, which gives people a gentle feeling, but there is a big difference in size, which gives people a distinct feeling and a strong feeling.

2. Contrast between light and shade

Contrastive statements like Yin and Yang, Positive and Negative, Day and Night can make people feel the relationship between light and shade in daily life. At first, newborn babies can only distinguish light and shade visually, while animals such as cows and dogs can simply distinguish black and white, but they can't easily distinguish chroma or hue. Therefore, light and shade (black and white) are the most basic elements in color sense.

3. Contrast of thickness

The thicker the font, the more masculine it is. If it represents fashion and women, it is usually expressed in fine print. If the weight of fine words increases, the coarse words should be reduced, so that the collocation looks brighter.

4. Comparison between curve and straight line

The curve is full of softness and relaxation; Straight lines are hard, sharp and very masculine. In nature, both are properly mixed. Usually, we don't pay attention to this relationship. However, when a curved line or a straight line emphasizes a certain shape, we have a deep impression, and at the same time we have corresponding emotions. Therefore, in order to deepen the impression of the curve, we often emphasize it with some straight lines. In other words, a small number of straight lines will make the curve more eye-catching.

5. Comparison of texture

In ordinary people's daily life, the phrase texture may be rarely heard, but in art, texture is a very important shaping element. For example, a sense of relaxation, smoothness, wetness, etc. are all descriptions of texture. Therefore, texture not only shows emotion, but also blends with this emotion.

when we observe a painter's works, we often pay attention to the composition of his colors and drawings. In fact, the texture is the main factor that determines the style of his works. Although the colors or objects will change, the texture as the basis is closely related to the essence of a painter and is not easy to change. It is easy for laymen to overlook this point. In fact, this is the most important basic element and the strongest influence on emotion.

6. comparison of positions

placing an object on both sides of the picture can not only emphasize, but also produce contrast. There are potential power points in the top, bottom, left, right and diagonal corners of the picture, and the hidden power can be shown by arranging photos, headlines or signs, marks, etc. at this power point. Therefore, in the position of potential opposition, placing distinct modeling elements can show contrast and produce a compact picture.

7. Comparison between subject and subordinate

Layout design is the same as stage design. When the relationship between the protagonist and the supporting role is clear, the audience's psychology will settle down. Clearly indicating the master-slave technique is a very orthodox method of composition, which will make people feel at ease. If the relationship between the two is vague, it will make people feel at a loss. On the contrary, if the protagonist is too strong, he will lose his sense of movement and become a vulgar picture.

everyone knows the protagonist in a play at a glance. If the layout can also show who is the protagonist, it will make readers know more about the content. Therefore, the master-slave relationship is the basic condition of design and configuration.

8. Comparison between motion and stillness

The beginning of a story has a beginning, a description, a transformation and a result. In a courtyard, there are also rockeries, pools, vegetation, waterfalls and so on. Similarly, there are intense dynamic and quiet parts in the design and configuration.

the shape of diffusion or flow is "dynamic". The horizontal or vertical reinforced shape is "static". The two are arranged in opposite places, and the "moving" part occupies a large area.

The "quiet" part occupies a small area, and appropriate margins are left around to emphasize its independence. This arrangement is generally used to configure the key points in the four corners of the picture. Therefore, although the "quiet" part only occupies a small area, it has a strong sense of existence.

9. Various contrasts

There are also various contrasts such as curve and straight line, vertical and horizontal, acute angle and obtuse angle. If we combine the above-mentioned contrasts with these elements, we can make a varied picture.

1. The whole space of the starting and receiving

pages is dynamic due to various forces, and then dominates the space. The dynamic shape and the dynamic shape cooperate with each other to make the spatial changes more vivid.

When we want to build a rockery garden, we pay great attention to the outlet of flowing water, because the outlet of flowing water is the starting point of movement, and the whole garden will be affected by it. When it comes to layout, the principle is the same, and the starting point and the receiving point will echo and coordinate with each other. The greater the distance between the two, the more obvious the effect, and the two ends of the picture can be used. However, special attention should be paid to the balance between the starting point and the receiving point, and there must be appropriate changes in strength. If one side is too weak, it will not cause * * *.

11. When the light and shade of the map and the ground are reversed, the relationship between the map and the ground will be transformed. Generally, printed materials are printed in braille on white paper, where white paper is called land and black text is called map. On the contrary, sometimes the effect of anti-white characters is printed on black paper. At this time, the black background is the ground and the white characters are the pictures, which is the phenomenon of black-and-white conversion.

12. Balance

When you hit a big stone while walking, your body will fall down because of losing your balance. At this time, it is natural to quickly stretch out a hand or foot to maintain your balance. According to this natural principle, if we change the position of each part of a good original work and compare it with the original work, we can easily understand the composition principle of the sense of balance.

13. symmetry

A form that starts from a point and spreads to the left and right simultaneously is called left-right symmetry, and its English name is symmetry. Complex states such as vortex shape can be developed by applying the principle of symmetry.

In daily life, there are indeed many common symmetrical things, such as the configuration of Buddha statues or the configuration of shrines in Japanese shrines. Symmetry will show high-style and stylized images. [page]

14. Emphasize

In a layout with the same style, adding appropriate changes without affecting the style will have an emphasis effect. Emphasis breaks the monotony of the layout, making the layout full of vigor, vividness and variety. For example, the layout is all arranged in words, which looks dull. If illustrations or photos are added, it is like a stone thrown into the calm water, causing waves of ripples.

15. Proportion

The characteristic of Greek art is the "golden ratio". When designing the length, width and height of buildings and the type and position of columns, if we can refer to the "golden ratio", we can produce a unique architectural style in Greece and a stable and moderately tense visual effect. Length ratio, width ratio, area ratio, etc., can have the same function as other shaping elements and express excellent images. Therefore, it is very important to use appropriate proportions.

16. Rhythm

It has the shape of * * * communication impression, and when it is arranged repeatedly, it will produce a sense of rhythm. You don't have to use the same shape, as long as you have a strong impression. Three or four appearances can produce a relaxed sense of rhythm. Sometimes, only using the characteristic shape twice will produce a sense of rhythm.

17. The center of gravity of the left and right

There is a subtle difference in people's feelings. Because there is a particularly attractive place in the lower right corner. When considering the balance between left and right, how to deal with this place becomes a key issue.

human vision is more natural to the flow direction from the upper right to the lower left. When arranging text, leave the lower right corner empty to arrange titles and illustrations, which will produce a natural flow. If you reverse it, it will lose its balance and appear unnatural. This sense of balance in the left and right directions may have something to do with people being right-handed!

18. Centralization and diffusion

In our emotions, we always realize the central part of things. Although we look at things carelessly, in our hearts, we always want to detect the central part, as if this is the case, so that we can feel safe, which constitutes the visual centripetal force. Generally speaking, centripetal shape seems gentle, and it is also a popular way, but it is easy to become commonplace. Centrifugal typesetting can be called a diffusion type. Examples of common diffusion in modern arrangement.

19.JUMP rate

In layout design, the size of the title must be determined according to the content. The ratio of the title to the size of the article is called the Jump rate. The greater the Jump rate, the more lively the layout; The smaller the Jump rate, the higher the layout style. According to this scale, it is easy to judge the effect of the layout. After the title and the font size of this article are decided, it is also a considerable knowledge to consider the proportional relationship between the two sides, and how to further adjust it.

2. Unity and harmony

If the contrast relationship is overemphasized, too much space is reserved or too many plastic elements are added, the picture will easily be confused. In order to reconcile this phenomenon, it is best to add some * * * elements to make the picture have a * * * style and a sense of overall unity and harmony.

Repeated use of things with the same shape can create a sense of harmony in the layout. If you put things with the same shape together, you can have a continuous feeling. The combination of the two can create a unified and harmonious effect.

21. Traverse

According to the direction seen by the eyes or pointed by the object, the layout generates a guiding route, which is called traverse. Designers often use wires to make the whole picture more eye-catching when making composition.

22. Image of form

Generally, the four-corner version is the standard form, and all other forms belong to deformation. The four corners of the corner version are at right angles, giving people a sense of regularity and few expressions, while other deformations present various expressions. For example, a triangle that becomes an acute angle has a sharp and distinct feeling; Nearly round in shape, it has a gentle and weak feeling.

The same curve also has different expressions, such as a well-behaved and instrument-drawn circle, which has a hard texture, but a circle drawn by hand has the beauty of a soft circular curve.

23. Horizontal line

At dusk, the horizontal line and the sunset merge together, and at dawn, the brilliant sunrise rises from the horizontal line. The horizontal line gives people a feeling of stability and calm. No matter the beginning or end of things, the horizontal line always expresses the static moment.

24. Vertical lines

The sense of activity of vertical lines is just the opposite of that of horizontal lines. Vertical lines represent the activity that stretches upward, and have a hard and rational image, which makes the layout appear calm and bright. If the verticality is unreasonably emphasized, it will become cold and rigid, making people inaccessible.

Comparing the vertical line with the horizontal line can make the nature of the two more vivid, not only make the picture feel compact, but also avoid the situation of indifference and rigidity, complement each other and make the layout more complete.

25. Sunny day and cloudy day

When you look at the bright scene outside from the dark cave, the figures in the cave are always represented by outlines, but the scenery outside needs to be carefully drawn. This is to grasp the daily situation and abnormal light and shade at the same time, showing an incredible space.

The normal state of light and shade is called "sunny day", and the opposite is "cloudy day". When composing a layout, we can draw new images with different daily feelings by using this light-dark relationship between sunny and cloudy days.

26. The amount of blank space

The fast way of speaking is suitable for the evening news broadcast, but it is not suitable for being the master of ceremonies because there is too little blank space in each sentence. It is also very important to talk about the amount of blank space in layout design. Even in the same photo, the same sentence will be difficult to express the exact image because of the amount of blank space. No matter how well balanced the typesetting is and how beautiful the article is, readers will give it a good score as soon as they look at the blank space in the layout.

27. Layout rate

On design paper, the layout area used in this paper is called layout, and the ratio of layout to whole page area is called layout rate. The amount of blank space has a decisive influence on the impression of the layout. If the blank part is increased, the style will be improved and the layout will be stable; Less blank space will make people feel lively. It is obviously not suitable to use more blank space when designing a magazine layout with rich information.