Traditional Culture Encyclopedia - Photography major - Netizens discovered that the model of Mercedes-Benz's new advertisement has "squinted eyes". Is Mercedes-Benz taking the opportunity to attract attention?
Netizens discovered that the model of Mercedes-Benz's new advertisement has "squinted eyes". Is Mercedes-Benz taking the opportunity to attract attention?
Squinting? The advertisement did arouse a certain degree of disgust and resistance, but the official responded in a timely manner, not only replacing the relevant advertisement, but also issuing a sincere apology. Even the advertising model felt it was unfair and clarified that it was not done deliberately. In this case, the author originally thought that the matter had been explained, the dust had settled, and he should be subdued soon, right? But unexpectedly, it seems that netizens don’t buy the model’s statement. They blame the models: Small eyes are not the problem, the problem is deliberate squinting and makeup. Some netizens even found out other intentional squinting behaviors in his posts, accusing him of doing this deliberately, "You can be Chinese, but you cannot represent the Chinese." ?
In fact, speak. This "squinting" incident is not the first time. ?In June 2021, the clothing graduation design exhibition of Tsinghua Academy of Fine Arts went viral on the Internet, and the models all wore squinting makeup. This caused heated discussions and many people expressed dissatisfaction. It is generally believed that "squinting" is a Western stereotype of Chinese people. Chinese images such as small eyes and broken noses often only appear in Western film and television works. They are a deliberate portrayal of the Chinese people and are discriminatory! ?In November 2021, Chinese photographer Chen Man shot a set of promotional posters for a major brand. Photo model shows off ?slanted eyes?freckles makeup. Netizens have accused them of saying that such "beauty" is unacceptable and impossible to appreciate.
Suspected of deliberate defamation. He even dug out the photos Chen Man had taken for "The Twelve Colors of China". The makeup and shooting techniques were similar to "gangster", which attracted constant criticism, but Chen Man himself did not express his position. More than a month later, the "Squinting Eyes" crusade broke out again. The author couldn't help but sigh: Why? Squinting? Are you always so disgusted? While browsing related articles, the author also found a sports report. ?On June 8, 2021, shortly before the graduation project exhibition of Tsinghua Academy of Fine Arts, the FIVB issued a ticket to the Serbian women's volleyball team. This ticket was also related to "squinting". It is understood that the athlete named Durovic happened to be caught by the broadcast camera because he made a "corner" action against a Thai player during the game.
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