What colors does logo have?

Choosing a color for logo is not like filling a color for art, it depends on the artist's personal preference. Different colors will bring different psychological feelings, and then change the behavior of customers. Therefore, logo color is one of the key factors for the success of a brand.

(1) Red stands for positive, healthy, warm, excited and nervous. People are used to using red as a symbol of excitement and joy, which makes it the first color in signs, flags and propaganda, and the most powerful propaganda color. Red can be used for logo design of restaurants, cosmetics, etc. However, red is too irritating and should be avoided in a large area.

② Yellow represents wisdom, liveliness, wealth, hope, joy and light. Emperors and religions have traditionally regarded bright yellow as a symbol of dignity, and the colors of palaces and temples have correspondingly strengthened yellow, giving people a sense of wisdom, luxury and majesty. In logo design, yellow can be used in restaurants, lighting and department stores.

③ Orange symbolizes richness, enrichment, future, friendliness, boldness and positivity. Orange is a color with high definition and purity.

④ Green symbolizes growth, health, freshness, ideal and hope. Bright green is full of vitality and symbolizes life. Green is generous and can accommodate almost all colors. Green has a wide range of uses, and can be used as a symbol of medical treatment, agriculture, environmental protection and beauty industry.

Blue symbolizes wisdom, honesty, strength, tranquility and purity. Blue has a wide range of uses, can calm the mood, and can be used as decoration for traffic, hospitals, sanitary equipment and scientific and technological products. Nowadays, taking blue as the field of scientific inquiry, blue has become the symbolic color of modern science, giving people calmness, meditation, wisdom and the power to conquer nature.

⑥ Black symbolizes quietness, meditation, solemnity, perseverance, terror and sadness. Many scientific and technological products use black, such as TV, computer, camera, stereo and other electronic products.

⑦ White symbolizes holiness, purity, selflessness, simplicity, peace and honesty. White has an advanced and high-tech image and usually needs to be used with other colors.

The basic principle of color matching is not to use strong or prominent colors. It is very lively to use a small amount of strong colors with lighter colors. However, if the matching ratio is reversed, it will make the signboard feel oppressive, and the same color area will be large or small, and the effect will be very different.