What are the key points of beverage packaging design?

A very important point in packaging design is that color design can beautify and highlight products, and pay attention to planarization and leveling when packaging colors, and highly summarize and refine colors. In addition, color packaging will also be affected by technology, materials and uses.

2, beverage packaging trademark design

Every enterprise and every brand has a trademark. As the iconic image of an enterprise, when designing a trademark, it needs to have a good artistic aesthetic feeling, and it also needs to involve various fields, including politics, economy and so on. The specific characteristics of a trademark are determined by its function and form.

3, beverage packaging text design

Words can convey corporate culture and product information, and communicate with the audience spiritually and emotionally. When designing beverage packaging, the beverage packaging design company will well combine the brand name, product name, description, advertising content and other information with the information of manufacturers and companies, and these contents need to become a part of the overall packaging design.

4. Graphic design of beverage packaging

The graphic design part includes not only the image of drinks, but also some other auxiliary decorative images. In graphic design, it is necessary to express the internal and external composition of products well, and then convey them to consumers in the form of images.

The graphic expression of beverage products by beverage packaging design companies often takes various forms such as painting and photography, among which photography is the most commonly used, with high clarity and intuition.