Application and Examples of Visual Communication in Life

VisuclCommunicationDesign refers to the design that uses visual symbols to convey various information. The designer is the sender of information, and the object of communication is the receiver of information. Visual design for short.

What is visual communication?

Visual communication is the communication between people in the form of "seeing", which is expressed and spread through visual language.

The way. People from different regions, colors, ages, genders and languages communicate through vision and media.

Information communication, emotional communication, cultural communication, visual observation and experience can all cross the barriers of language barriers.

, can eliminate the different obstacles of words, with the help of "pictures"-images, graphics, patterns, pictures, painting methods, schemas.

Visual consensus is understood and interacted.

Visual communication includes two basic concepts: "visual symbol" and "communication"

The so-called "visual symbols", as the name implies, refer to human visual organs-symbols that can express certain attributes of things, such as photography, television, movies, plastic arts, architecture, various designs, urban architecture, various sciences and people, including stage design, music, heraldic, ancient coins and so on. What you can see with your eyes belongs to visual symbols.

The so-called "communication" refers to the process in which the information sender uses symbols to transmit information to the receiver. It can be communication within individuals or between individuals, such as communication between all living things, between man and nature, between man and environment, and between man and body. It includes four procedures: who, what, to whom, effect and influence. )

The word visual communication design is popular in the World Design Congress held in Tokyo, Japan in 1960. Its contents include newspapers, magazines, posters and other printed promotional materials, as well as the design of films, television, electronic billboards and other media. The expressive design that conveys the relevant content to the eyes for modeling is collectively called visual communication design movie poster. In short, visual communication design is "a design to show and inform people".

Visual communication design has experienced several stages of evolution, such as commercial art, arts and crafts, printing art design, decorative design and graphic design. Finally, it becomes a design with visual media as the carrier and visual symbols to express and convey information.

Visual communication is a new academic concept. Vision is what we see, and communication is expressed in some form. Generally speaking, it mainly includes graphic design, multimedia design, animation design and decoration design.

From the perspective of the development of visual communication design, it is largely the expansion and extension of GraphicDesign (also translated as "graphic design" and "graphic design") which rose in Europe and America in the middle of19th century. With the rapid development of science and technology, various technologies based on radio waves and networks have developed rapidly, bringing revolutionary visual experience to people. In today's rapidly changing information society, the influence of these media is becoming more and more important. The content of design performance can no longer cover some new information media, so visual communication design came into being.

Visual communication design is a design that expresses and communicates to the audience through visual media.

It embodies the characteristics of the times and rich connotation of design. With the progress of science and technology, the emergence of new energy and the development and application of product materials, its field has been expanding and intersecting with other fields, and gradually formed a new design field associated with and cooperating with other visual media. Its contents include: printing design, book design, exhibition design, image design, visual environment design (that is, the sign of public living space and the color design of public environment) and so on.

Visual communication design is a design that expresses and communicates to the audience through visual media.

It embodies the characteristics of the times and rich connotation of design. With the progress of science and technology, the emergence of new energy and the development and application of product materials, its field has been expanding and intersecting with other fields, and gradually formed a new design field associated with and cooperating with other visual media. Its contents include: printing design, book design, exhibition design, image design, visual environment design (that is, the sign of public living space and the color design of public environment) and so on.

Visual communication design is mostly graphic design with printed matter as the medium.

Also called decoration design. From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design. From the analysis of the current design situation, the main content of its visual communication design is still what GraphicDesign professionals commonly call "graphic design". There is not much difference between "visual communication design" and "graphic design" in the design category at this stage, and there is no contradiction and opposition in the distinction and unification of "visual communication design" and "graphic design" in the conceptual category.

Visual communication design is the art of serving modern business.

It mainly includes logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design, etc. Because these designs are communicated to consumers through visual images, they are called "visual communication design", which plays a bridge role between enterprises, commodities and consumers. Visual communication design is an artistic creation with characters, graphics and colors as the basic elements. It affects people's feelings and concepts with its unique artistic charm in the field of spiritual culture and plays a very important role in people's daily life.

Visual communication design field

(1) Font design (2) Logo design (3) Illustration design (4) Arrangement design (5) Advertising design (6) Packaging design (7) Display design

Significance and characteristics of various visual communication designs

Logo design:

People can get a lot of information, which greatly affects their life concept and lifestyle. It is divided into political, public welfare, cultural and commercial categories.

Packaging design:

The artistic design of book cover and typesetting can improve readers' interest in reading, thus deepening their understanding of ideas, culture and knowledge.

Font design:

A symbol that symbolizes or represents a country, institution, group, enterprise or product with a specific graphic. Concise, intuitive and easy to identify.

Image design:

Refers to the use of visual design means, through the logo modeling and specific colors and other means of expression, so that the enterprise's business philosophy, behavior philosophy, business characteristics, product packaging style, marketing principles and strategies to form an overall image.

Book design:

In order to effectively convey the specific information of the enterprise, some artistic treatments are carried out in the strokes, structure, modeling, color and arrangement of the characters to form a distinctive personality, which makes people easy to identify and remember.

Advertising design:

All kinds of manual or computer painting methods or imaging techniques, as well as creative image design using composite methods, are ingenious in conception and unique in performance.

Design of visual image recognition system;

The media of products and consumers, which plays the role of protecting commodities, introducing commodities, beautifying commodities, guiding consumption, and facilitating storage, transportation, sales and measurement.

Also called decoration design. From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design. From the analysis of the current design situation, the main content of its visual communication design is still what GraphicDesign professionals commonly call "graphic design". There is not much difference between "visual communication design" and "graphic design" in the design category at this stage, and there is no contradiction and opposition in the distinction and unification of "visual communication design" and "graphic design" in the conceptual category.

Visual communication design is the art of serving modern business.

It mainly includes logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design, etc. Because these designs are communicated to consumers through visual images, they are called "visual communication design", which plays a bridge role between enterprises, commodities and consumers. Visual communication design is an artistic creation with characters, graphics and colors as the basic elements. It affects people's feelings and concepts with its unique artistic charm in the field of spiritual culture and plays a very important role in people's daily life.