What are the paid-for-knowledge projects? How do you do it personally?

First of all, I think which individuals should do the knowledge payment project, so first of all, I will introduce it to everyone.

Knowledge payment has been developing for three or four years, and its categories have been continuously enriched. However, there are varying amounts of content in various categories. Some categories have “a plethora of content” and some categories have only a handful of content. If you want to create paid knowledge content, is your content category suitable? Today we will talk about this topic.

First of all, you need to understand that not all content is suitable for paid knowledge, such as travel content. There is a lot of free content, but there is very little paid content. Even if there are a few, the sales volume is average.

What content is more suitable for knowledge payment? I have listed for you the top ten most popular categories in the paid knowledge industry, which you can refer to when choosing content.

The first category: self-improvement

Nowadays, many people say that behind paying for knowledge is selling anxiety, in fact, it mainly refers to this type of content. Think about people who are better than you and work harder than you. If you don't want to be abandoned by your peers, you have only one choice - work hard to improve yourself.

Examples of relevant courses:

Lu Cheng's "Useful School Classes", Ye Wubin's "10 Lessons on Time Management", Wanwei Steel's "Elite Daily Classes"

Category 2: History and Humanities

Historical and humanities are different from self-improvement. This type of content is obviously not about knowledge anxiety, but more about helping to improve personal cultural literacy. It cannot be said that everyone needs it, but everyone can learn it and the audience is very wide.

Examples of relevant courses:

"The Most Beautiful Tang Poems by Meng Manpin", "Bao Pengshan Talks about Water Margin", "Duyinshan Talks about Yangming's Psychology"

The third category: Business

People interested in business are mainly entrepreneurs, entrepreneurs, corporate executives, etc. They are high-net-worth individuals with high requirements for knowledge quality and strong payment ability.

Examples of relevant courses:

"Liang Ning·30 Lectures on Growth Thinking", "5-Minute Business School", "Hearing Wu Xiaobo Every Day"

Category 4: Finance and Economics

Financial management is definitely a popular track for paying for knowledge. All major platforms have related courses, and the overall number is quite large. There are also some popular courses among them.

Examples of relevant courses:

"Achieve a small goal of 1 million, 0 basic financial management practical lessons" "Hong Rong's stock market practical lessons" "Chief Economist Shao Yu's Investment 10 Class》

Category 5: Workplace

Work is the main source of income for most people, and it is self-evident that everyone attaches great importance to it. However, the workplace is complicated, and newcomers to the workplace will encounter many problems. If they are not solved well, they may fall into the pit and be unable to get up. Therefore, this type of content is also widely needed.

Examples of relevant courses:

"Liu Huipu·Workplace Classes Your Colleagues Are Afraid of You Taking" "The First 5 Years in the Workplace: 12 Lectures on Career Planning" "Workplace Development Techniques: Learn Now and Apply Now" Double your salary"

Category Six: Emotions

Emotional problems are problems that everyone will encounter, from being single to falling in love, from marriage to the relationship between mother-in-law and daughter-in-law after marriage. There will be different problems at each stage, and each problem is very difficult. If not handled well, there will be big trouble. The same is an emotional issue, and women are more willing to pay, so the current emotional content is mainly developed and designed for female users.

Examples of relevant courses:

"20 Psychological Tips to Win a Man's Heart", "Intimate Relationship Methodology", "Perfect Relationship Skills Course, the Secret Weapon of Women with High Emotional Intelligence"

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Category 7: Parenting and Children

Children have always been the focus of Chinese families, and parents’ investment in their children can be said to be sparing no effort. But after all, children who are obedient, sensible, and have excellent grades are in the minority, and they are all children from other families. It is the expectation of all parents to hope that their children will succeed and their daughters will succeed. Coupled with parents' desire to compare with each other, anxiety is inevitable.

Examples of relevant courses:

"How to be a non-anxious parent", "90 Questions on Children's Philosophy", "18 Tips to Solve Children's "Bad Problems""

Category 8: Art

Art is human nature, and everyone has the pursuit of beauty. All major platforms have online art-related content, mainly focusing on art, architecture, music, etc.

Examples of relevant courses:

"Yan Bojun·Western Art Class", "Sun Lisa: Playing Jazz", "Famous Music Essays: Must Listen to Master Piano Music in Life"

Category 9: Health

Health is the first wealth in life, and a healthy body is the foundation of everything. Most modern people are in a sub-healthy state due to various reasons. Learning health knowledge and improving health levels have become a common need.

Examples of related courses:

"Eat for a Healthy Body in 21 Days", "How to Get High-Quality Sleep", "Stress Reduction and Healthy Courses Recommended by Kai-Fu Lee for Busy People"

Category 10: Beauty through fashion

Beautification is a means for women to compete. Women want to have money to spend and be as beautiful as a flower. Even in a world where medical beauty is so developed, women want to be beautiful. Time is still a scarce resource.

The above are some of the paid-for-knowledge projects I mentioned. These are very profitable. I hope everyone can understand them through what I said.