Xiaomi and Sony are researching the Sony IMX989. Did Lei Jun not know about it beforehand? What's going on?

Lei Jun was ignored? $7.5 million was spent without prior knowledge? Recently, Lei Jun has been on the hot search again because he posted a message on a social platform and received a congratulatory message from Sony officials. The content was to congratulate the success of the IMX989 jointly developed by both parties. Lei Jun himself was confused, saying that he did not expect that the IMX989 was jointly developed by both parties. Only after checking with the camera department did he find out that it was not a simple customization, but full participation. What happened to Xiaomi? Didn’t Lei Jun know that so much money was spent?

Lei Jun recently spoke about the cooperation between Xiaomi and Leica, saying that the cooperation between the two parties is not that Xiaomi is poaching Huawei, but that Leica took the initiative to find Xiaomi. Because Xiaomi still has a certain reputation in Germany, Lei Jun was deeply pleased that Leica approached it for cooperation, and there was a hint of pride in his words. After boasting a lot, Lei Jun then complained about Leica. The technology is good, but it’s too expensive. The case of Huawei and Leica parting ways has been solved this time. The reason is very simple. Huawei thinks Leica is expensive, and Leica is unwilling to lower its value.

Originally, the author was thinking that Lei Jun was very proud of himself recently. Even Leica, the god among photography enthusiasts, took the initiative to marry him. But after seeing the latest news about Lei Jun, I became a little worried about him. What is Lei Jun doing now? Is there any real power? 7.5 million US dollars, not 750 yuan! Is it normal for such a large amount of funds to be used by the departments under me without even knowing it? Or will Lei Jun take the internet celebrity route from now on and leave all other matters to others?

Since IMX989 was jointly developed by Xiaomi and Sony, Xiaomi 12S Ultra got the chance to be launched. The 1-inch super outsole without any cutting can be called the ceiling of mobile phone imaging hardware. After Xiaomi launches it, IMX989 will be open to domestic friends. At that time, Hongmeng system was opened to domestic friends for free, but no domestic mobile phone manufacturers responded. It is still unknown whether any friends will be willing to use IMX989.

This is not the first time that Lei Jun didn’t know about it in advance. When Xiaomi first went public, there was something that Xiaomi didn’t know about in advance. It was a good thing that time. Lei Jun was awarded an equity incentive of 9.8 billion yuan. According to President Lin Bin, it was the unanimous opinion after the board meeting to commend founder and chairman Lei Jun for his hard work and merit. Who wouldn't be happy about the money? Lei Jun didn't think too much about it. The author feels that this should be Lin Bin's first test. There will always be no consequences if he hides some things from Lei. The answer should be exactly what he wants.

This time, the nature of not informing in advance is completely different. Last time, the money was given secretly, and this time, the money was taken secretly. The only similarity is that Lei Jun did not know about it in advance. 7.5 million U.S. dollars is approximately RMB 50.21 million, half a small goal, and a huge amount of money! The total cost of this research and development is US$15 million (about 100 million yuan), with Xiaomi and Sony each bearing half. Now that the thing has been produced, if it has not been produced, whose money belongs to it? Mr. Lei, if this hasn’t alerted you yet, I won’t be surprised if you get kicked out of Xiaomi one day.

Some netizens said that since Rebus is busy building cars, the mobile phone business should be delegated to his subordinates. I strongly disagree with this view. In terms of business, power can be delegated, but in principle, when it comes to sensitive issues such as the use of funds, Lei Jun must be informed. For example, if Lei Jun has any new plans that require money, he originally thought that he still had 7.5 million US dollars in his account. But when he uses it, he realizes that the money has been spent. Wouldn't it be very passive? There is no way to predict whether the group will be in trouble because of this. Obviously Xiaomi's problem is not that simple.

Internet celebrities can continue to do this. For example, Musk quickly rose to become the richest man in the world by relying on his Internet celebrity attributes. In recent years, Lei Jun has also helped Xiaomi grow into the youngest Fortune 500 company in the world by relying on his Internet celebrity status. But if one day you are kicked out of the company you founded, will all the hard work you have put in over the years be in vain? Does Rebus have the confidence to start over and build another Xiaomi?

If something goes wrong with Xiaomi, the happiest person would be Meizu’s Huang Zhang. For many years, Huang Zhang has regarded Lei Jun as his number one enemy. According to Huang Zhang, when he shared the entire mobile phone industry chain with Lei Jun without reservation, he did not expect Lei Jun to turn around and start making mobile phones himself. Lei Jun has never responded directly to Huang Zhang's accusations, which makes people speculate.

If what Huang Zhang said is true, if Lei Jun is abandoned by Xiaomi one day, it can only be said that he has complied with that sentence: if you come out to hang out, you will have to pay back sooner or later!

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