Planning scheme of wedding photography activities

# Planning # Introduction Nowadays, many young people choose Double Eleven to shoot wedding dresses, ending the "Days of single dog", so many photo studios launch wedding promotion activities. The following is the planning scheme of wedding photography double eleven activities organized by KaoNet. Welcome to read!

The first wedding photography double eleven activities planning scheme

Promotion background: 1. The market is full: wedding photography, as a fashionable way of getting married, is recognized by more and more young people and their parents. Due to social popularity, most couples choose to get married during the "Double Eleven" period.

2. Competition analysis: mainly from the publicity of large photo studios and similar photo studios nearby, the lethality and image of our company have not been fully established.

3. Consumer analysis: Double Eleven newlyweds. These people have a stable income and a good cultural quality, and most of them have already occupied a place.

Situation analysis

Advantage analysis:

1, * * wedding photography has a certain popularity and reputation in * * city and surrounding areas.

2. Special activities such as wedding photography, couple packages, family photos and personal photos launched by the Double Eleven.

3. Price Among similar products, the product price is lower and the quality and service are better.

4. Major photo studio companies have launched many promotional activities, but the pertinence and intensity of the activities are not enough, and the scope of preferential services for the activities has also expanded.

Analysis of disadvantages:

1. The competition of products of the same grade is fierce.

2. Consumers don't know much about new activities, so it's hard for them to get deep into people's hearts.

3. People are biased against new activities (some people always dislike trying new things and are biased against new things), and they are also afraid of being cheated.

☆ Opportunity:

1. The new activity is targeted service, but there is no targeted service in similar activities.

The promotion plan can not only attract new customers, but also stimulate old customers to spend again. This promotion has also established a customer base.

Threats:

1. In the May Day market activities, other competitive companies must have launched new activities, which threatened the company's activities to some extent.

2. Activities targeted services, customers' enjoyment will be limited to a certain extent, and their competitive advantage will be lost.

The second wedding photography double eleven activities planning scheme

Single carnival, couples should carnival theme: "Let single dog envy and hate" sweet gift package, multiple gifts, hot first.

165438+1October 1 1, Singles Day Carnival Day.

Tenderness is like water, courtesy is like a dream, affection is overflowing, and this life is doomed.

What gift should I give my beloved him (her) on this carnival day?

Make a special photo album for you.

Record what belongs to you.

Unique sweetness and romance.

Both wedding photo series and photo series can participate in this promotion, and the top 77 can get xxx discount.

Activity time: XX years165438+1October 1 1 day, only the top 77 people who order can enjoy this preferential right!

Venue: XX Wedding Photography Company.

Note: you can choose to change the activity settings and gift-giving operations according to the situation of the studio.

The third wedding photography double eleven activities planning scheme

To those single days: xx Wedding Studio 1 1 Month Activity Planning Introduction: Being single is a long journey, and you never want to go back when you get out.

Being single is a kind of pain, so painful that I have no time to complain.

Being single is a kind of freedom, which is forgotten before it can be enjoyed!

165438+1October "to my single days in those years", I love the surprise gift of xx wedding photography-XX wedding photo studio165438+1October, exhausted all your energy to find, just for this opportunity to witness the real wedding dress love you!

Are you ready? Xx wedding photography 165438+ October surprise mystery gift begins! Bring your ta, and come and participate, because you are about to witness the miracle of your love here!

Activity content:

Love is in 1 1 month, and the five gifts of xx wedding photography meet you!

A gift: you will get a "tailor-made wedding dress worth 1888 yuan", which will add icing on the cake to your happy wedding.

Double ceremony: sharing ceremony

Customers who successfully order online today can share their feelings about this order with websites and stores in the form of words, enjoy the whole scene and wear it!

Triple ceremony: gratitude ceremony

On the same day, the online ordering customer was successful, and xx wedding photography specially prepared a personalized wedding electronic invitation or personal photo electronic magazine worth 888 yuan for the couple.

Four-fold gift: send a luxury honeymoon trip worth 2680 yuan to Hong Kong and Macao for four days and three nights. From now on, all online customers can sign up online.

Five rites: full ceremony

On the same day, the online consultation customer ordered the full amount and sent it to the director of photography to make an appointment to take 30 photos (value 1000 yuan).

The discount is close at hand! What are you waiting for?

Tips: Due to the limited places, in order to ensure that 100% can enjoy all the benefits, please make an appointment with our online customer service before you arrive at the store!

Participation time: 20xx years165438+1October 1 1.

Activity participation hotline: 139xxxxxxxx