How to improve the reception capacity of photo studio shop

The weak ability of photo studio to take orders is really a headache for all bosses. Store reception does require skill, but this skill is not innate, but accumulated by years of summary and induction. I have been a tutor in supermarkets in Shandong, Tianjin, Beijing, Hubei, Harbin and other places. Everywhere I go, I ask every store employee to make a "personal diary of the photo studio shop" when he is on duty, and ask them to record in detail the observation, analysis and judgment of the customers received that day. The specific requirements of Personal Diary of Studio Shop are as follows: 1. The number of customers received every day and the detailed information of customers (name, contact information, work, consumption mentality, approximate consumption power). After the author's constant counseling, rehearsal and strong demand from enterprises, this practice has produced the following effects: 1, which has improved the observation and analysis ability of store employees. The long-term persistence of store staff can basically make an accurate judgment on customers' consumption psychology and consumption ability, and at the same time learn to cater to customers' consumption mentality and guide them in an orderly way in the communication process. 2. The logical combination ability of store employees' writing organization and language thinking is rapidly enhanced, which is particularly important for store employees' language organization in the communication process. 3. Summarize the "personal diary of photo studio" and leave valuable customer information for the company, which is exactly what all photo studios want but difficult to collect. 4. According to the content of "Personal Diary of Studio Store", we can count the number and types of customers who enter the store every day. Then it systematically analyzes the consumption power of different levels of customers, the consumption power and consumption psychology of different types of customers. 6. Through the analysis of customers who have not signed the bill, this kind of training can not only improve the actual combat ability and experience of store employees, but also find out the shortcomings of our studio itself, so as to make up for it in a positive and timely manner. It is not difficult to see from the above facts that the long-term result of this kind of training is to greatly improve the professional skills of store employees and minimize the loss of customers. At the same time, it has left a lot of valuable customer data files for the company itself and accumulated a lot of theoretical data for future market positioning and activities. If it can be fully implemented, what else can hinder our development? We can even imagine that when your shop staff, after receiving customers, will take notes carefully. Instead of rambling and gossiping in their spare time, they will get together to analyze the customers they met today, sum up why the guests didn't make a reservation, find out the reasons, and even figure out how to promote them later. What a prosperous atmosphere that will be. What needs to be added here is that in the initial stage of the above-mentioned training, there are often simple excuses such as clerks saying that customers don't sign because they want to go shopping, or customers say they haven't decided yet, prevaricating or even resisting. At this time, it is necessary to remind them clearly that as long as customers enter the door, they must be interested in your store or your service project. No matter now or in the future (this kind of waiting will not be long-term), he will definitely have such consumption motives and possibilities. Wedding photography is a professional service industry, and customers without consumption plans will not rush into your studio to wander around. Customers who visit generally have the following motives: 1. Customers are willing to spend, but more cautious, and want to walk more and compare before deciding; 2. The quotation of the photo studio exceeds the customer's budget, or the products and services fail to meet the customer's requirements; 3. The store itself didn't do the customer's job well, which made the customer have the idea of changing and looking again. In the process of implementing the "personal work diary of photo studio shop", the person in charge of the shop must personally participate. Solve and correct the practical problems of the stores on duty in time. For customers who have not signed the bill, we must analyze the reasons and organize a second order by telephone in time according to the records. The studio owner should also give verbal or material rewards to the rationalization suggestions and outstanding employees generated in this training process to stimulate and stimulate everyone's work enthusiasm.