Which camera is better for advertising and flat photography? Isn’t it weird to use a digital rangefinder instead of a DSLR, similar to Fuji’s retro rangefinder X100, etc.?

When shooting commercials with a rangefinder camera, it’s not a second, but a very second! hehe! It's okay to use it as a prop.

In an era when electronic technology was not very advanced, and the cameras were shot on film, rangefinder cameras were indeed fast and portable, and they were also a great tool for capturing news and humanistic subjects. But it was rarely used for advertising photography. At that time, cameras with medium and large negative films were mostly used to shoot advertising films.

The pixels of today’s 135-inch SLR digital cameras are getting higher and higher, and some are already comparable to medium format or even digital backs. They can be used for general advertising photography, and with their interchangeable format lenses, You can observe the effects of framing, composition and depth of field in the early stage, which are incomparable aspects of rangefinder cameras.

The Fuji X100 can only be regarded as a rangefinder, because it has an electronic viewfinder, but it cannot change the lens and is not suitable for shooting commercials.