Seeing is believing! Mcdonald's shooting insider disclosure

Many people have a similar experience: the pictures on the menu are obviously attractive. I didn't expect that after unpacking, not only the physical objects shrank, but also the way of placement was very rough. In contrast, there seems to be a feeling of being cheated. In order to clarify similar questions, Hope Bagozzi, the marketing manager of Canadian McDonald's, decided to unveil the mystery behind the scenes himself, and finally let people know clearly that there was no cutting corners. (movie/from YouTube)

Many consumers are a little disappointed when they see that the hamburger advertised is delicious and then look at the hamburger actually obtained. In fact, it is an "illusion" that took several hours to "tailor-made". (Photo/Excerpted from "YouTube") She took her newly acquired cheeseburger to a photography studio specializing in shooting print advertisements for McDonald's, and presented all the steps from lighting and angle when shooting to material selection when shooting, and finally retouching and coloring, so as to let the audience know the true meaning of the so-called "illustrations are for reference only".

The staff said that the focus of shooting hamburgers is to completely present the contents and sauces in the sandwich without destroying its appearance. All the ingredients must be carefully selected, such as thick beef slices, bright cheese slices, and even sliced kimchi and onions, and try to put the stuffing in front when stacking, so as to make the hamburger look "delicious".

After adjusting the lighting and shooting angle, the photos need to go through the steps of retouching, removing flaws and fine-tuning the tone, and everything is done. Since the hamburger is cooked and put directly into the carton, the steam inside will shrink the bread, so the thickness of the entity is only about two-thirds of the figure, but the content is actually the same.