What design elements should be considered in packaging design?

0 1 linear element

Point, line and surface are important elements in painting, while linear elements are the basic morphological elements in packaging structure. The lines in the packaging structure can be roughly divided into two categories: one is the main line and the other is the decorative line. Shape line is usually called outline, and decorative line is a decorative element that does not change shape on commodity packaging.

Lines have their own emotions and expressions. Lines can be roughly divided into vertical lines, curves, horizontal lines, diagonal lines and so on. Vertical lines give a sense of manpower; Curves give people a soft, euphemistic, smooth and delicate feeling, which is common in women's cosmetics packaging; The horizontal line gives a sense of stability; Slant lines give people a sense of movement, which can often be seen on the packaging of sporting goods.

02 block design

Block synthesis method is also called block combination method or block addition and subtraction method. First, we need to take a basic block as the main prototype, and then add, subtract or combine this basic block to form a new structure. There are many ways to form blocks, which often have unexpected results. In the design process, we should pay attention not to be too complicated, to the relationship between parts and the whole, to the sense of space and hierarchy, and to make the packaging structure harmonious and unified.

Bionic element

Bionic elements refer to structural elements obtained by simulating and refining the shapes of animals and plants in nature. It is very interesting to make packaging shapes according to the processing and refining forms.

04 texture element

People can feel the hardness, roughness and smoothness of objects through touch. When people buy goods, they first see them and then touch them. You can affect your inner feelings by feeling the texture changes on the surface of objects, and you can transform them into visual and psychological perception through experience.

Through the treatment of texture elements in commodity packaging, visual contrast and tactile changes can be increased. Properly handled texture elements can make goods more distinctive, but if not handled properly, it may make people feel uncomfortable.

05 transparent element is empty.

Through-hole method refers to the through-cutting on the complete packaging structure, so that the packaging body presents a hole or hole-like structure. What this method obtains is a kind of packaging structure with a sense of space.

There are two reasons for adopting transparent elements: one is simply pursuing the beauty of modeling; The second is to meet the actual needs. Ventilation packaging often gives people a feeling of bright lines.

06 light and shadow element

Light and shadow elements are often used in glass packaging. Designers often make a certain cross-section or small structure on the packaging, which can produce different effects under the irradiation of light, making the goods more stereoscopic, spatial and mysterious, and often giving consumers a luxurious and high-end visual experience.