Valentine's Day shopping mall activity plan.

202 1 valentine's day shopping mall activity plan

In order to ensure the smooth and successful activities, it is necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. So what kind of activity plan is good? The following is my collection of 202 1 Valentine's Day shopping mall activities for your reference, hoping to help friends in need.

The activity plan of Valentine's Day Mall on Qixi 1 I. Theme of the activity

Love each other and love Tanabata best.

Second, the activity time

X month x day -x month x day

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, love each other, love Tanabata-a large-scale collection activity for "Me and My Lover".

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale collection of "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with a beautiful gift worth xx;

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge: xx

2, care for each other, love Tanabata-XX Pedestrian Street is 77% off the current price limit. (Limited time discount, announced live) Pedestrian Street is responsible for negotiation and implementation.

Docker: xx

3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.

Xx, xx-XX, Wedding Show, X Liuhe Square;

Xx, xx-XX, X wedding show in Zhongxing Square;

On xx, xx, the kite capital of X Zhongxing Square flows-a series of activities of Century Taihua Culture Year;

Person in charge: xxx

4, care for each other, love Tanabata-Wanzhihe expresses his sincerity.

X Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xx employees can fold it by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.

On the afternoon of xx, xx, xx, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge: xx

5, love each other, love Tanabata-X Tanabata Bridge Club!

Objective: To make use of China traditional festival "Qixi" to hold a "Queqiao Club" with social welfare, so as to attract more customers to enter and understand xx.

Time: xx to xx.

Partner: xx Radio Station

Theme: Meeting you and me, in Taihua? -X Qixi Queqiao Club

Media introduction: xx radio station has four professional frequencies: news, economic life, traffic music, health and entertainment. At present, it adopts 10 kW medium wave and 5 kW FM double coverage transmission, and now it has a direct audience of 10 million people in Weifang except twelve counties and cities. Star Bridge, the main program of news frequency, is an old-fashioned program that has been running for nearly ten years. Now we cooperate with fifteen regular matchmaking agencies, each with thousands of single members, and the program "Star Bridge" has tens of thousands of special audiences.

Active phase:

The first stage: the registration stage is from August 9 to August 25.

Interested parties can register at xx General Service Desk, Century Taihua Plaza General Service Desk and Sino Supermarket Service Desk;

The second stage: the blind date stage

On xx, xx, xx, a large-scale villagers' meeting will be held in X, and the company personnel will make a list of applicants.

Person in charge:

6, care for each other, love Tanabata-what to send to my lover!

From August 17 to August 20th, I bought RMB 100 in xx and gave a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. A total of 1000 yuan, until it is delivered, and at the same time enjoy the special planning service of free delivery of flowers to your door.

Person in charge: xxx

7, care for each other, love Tanabata-husband and wife love contest.

Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.

Person in charge: xxx

Material preparation:

1, caring for each other, favorite Qixi poster 500.

The design atmosphere reflects the traditional festivals in China, the love, warmth and femininity between husband and wife.

2. The number and content of X-boxes are decided by the artist and completed by the design department.

The above is completed by the design department.

3. The choice of live draft and live music.

4. The key customer department is responsible for the dp point at the main entrance of 4.xx.

Verb (abbreviation of verb) activity promotion

1, Weifang Evening News 1/2 edition;

2. banners.

3.x-box and bulletin board.

40,000 to 50,000 short messages to promote.

5. Use xx radio channel for publicity;

Materials and expenses of intransitive verbs

Publicity:

1, print advertisement Weifang Evening News1/version 2, xx yuan.

2. Hong Chen Information is RMB xx.

3. the banner fee is xx yuan.

4. the x frame is xx yuan.

5.65438+ 100000 messages are RMB xx.

6, publicity column cost xx yuan

7. The cost of radio advertising is xx yuan.

Subtotal: xx yuan

Single page printing fee:

1, personal information card of villagers' assembly is RMB xx.

2. The data form fee is xx yuan.

3. The material cost of paper cranes is xx yuan.

Subtotal: xx yuan

Gift fee:

1. The gift of Me and My Lover is xx yuan.

2. "Husband and wife love contest", the cost of materials needed on site: xx yuan.

Subtotal: xx yuan.

Valentine's Day shopping mall activity plan on the second day of Qixi I. Theme of the activity

Love each other and love Tanabata best.

Second, the activity time

X month Xx day -X month xx day

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, caring for each other and loving Tanabata-a large-scale solicitation activity for My Lover and I (X-X-xx)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were five, and the owner of each photo rewarded xxx with a beautiful gift worth xx yuan.

There were five earliest marriage promises, and the owner of each promise rewarded xxx with a beautiful gift worth xx yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the activity site of xx Square.

Person in charge:

2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (August1August-20, limited time discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.

X month X day-XX day, wedding show, XX Square;

Xx, X-xx, xx Square wedding show;

The squares of Xx, X, X and xx are full of kites-a series of activities in XX years;

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Ten thousand paper cranes greet Tanabata in xx Pedestrian Street. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold paper cranes themselves under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-XX Square.

On the afternoon of August 10, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

5. Love each other, love Tanabata-XXX Tanabata Queqiao Club!

Objective: To make use of the traditional festival "Qixi" in China to hold the "Queqiao Club" with the nature of social welfare, so as to attract more customers to enter and understand xxx.

Time: August 10 to August 20th.

Cooperatives: Kuba Mall, Gome.

Activity theme: meet you and me, because Gome -XXX Qixi Queqiao Club.

Form:

Blind date registration is a form, fill in the blind date registration form.

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.

Active phase:

The first stage: the registration period is from August 10 to August 20th.

Interested personnel can sign up at xxx General Service Desk, Century xx China Plaza General Service Desk and xx Supermarket Service Desk.

The second stage: the blind date stage

On September 2, xxx held a large-scale villagers' meeting, and the company staff made a list of applicants.

Activities of Valentine's Day Shopping Mall on Tanabata No.3 I. Main body of activities

Qixi Valentine's Day, China people's own Valentine's Day.

Second, the activity time

20xx，xx，xx-xx，xx。

III. Contents of activities

Activity 1: My love-I am in charge.

Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )

All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1f to get it. )

Activity 3: Tanabata is affectionate, and the token is affectionate.

1. Jewelry: pure gold xx yuan/gram, platinum Pt 950: 385 yuan/gram. 7.5% off for silver ornaments and 50% off for jade counters.

Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the event, the high-end watches were 15% off the whole audience, and a Goya series women's watch was presented (worth xx yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% off the whole audience (except special products). Xx sunscreen series is 15% off, whitening series is 20% off, Yuxi and Dr. Li are 10% off.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata. The supermarket snapped up xx as peanut oil 68 yuan/barrel, half price for bread, 30% off for delicious and golden baskets and other cooked food, 30% off for pasta and 30% off for irregular eggs!

6, down jacket off-season hot sale (4f down jacket hypermarket)

Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?

Fourth, advertising.

1. Rainbow Gate: Romantic Tanabata, sweet release, X month X day -x day.

2. 16 color page: 10000.

3. TV promotion

4. Meteorological Bureau publicity

5. City News

6. Shop activity kanban

7. Atmosphere decoration of activities

Chinese Valentine's Day 4 activity theme Valentine's Day shopping mall activity plan

Romantic Tanabata love is thriving.

I-word duration

Xx, xx -xx, xx.

An activity

Romantic Tanabata Meet Xinglong Queqiao Club.

From xx to xx, a large magpie bridge was built at the north gate of Xinglong Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!

During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:

1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.

2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.

3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.

4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)

Activity 2

Romantic Qixi Qiaoqi Competition.

Qixi Valentine's Day, formerly known as Beggars' Day. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as trying to be clever with needles, making small things, eating skillfully, putting melons and fruits on the table and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 2, the Qiaqiao Competition on Valentine's Day will be staged at the North Gate Stage of Xinglong Mall, which is very affectionate! Take you into the ancient and beautiful romantic world!

Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.

Competition requirements: couples cooperate to complete the above competitions, and judge them in turn according to the scores: the first, second and third prizes of tacit understanding, and a mystery lover prize with different values in each prize!

Now the competition is in hot registration!

Activity 3

Valentine's Day on Qixi, a golden show-20xx Valentine's Day series is newly launched.

Xinglong Golden Home Valentine's Day Valentine's Day counter sends Valentine's Day gifts.

Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).

Dream collection gift-lovers pendant.

Blessing for your lover-gold necklace and bracelet.

Activity 4

Romantic Tanabata Love in the Golden Autumn 100 Couples Dress Matching Competition.

From xx to xx, customers can choose Xinglong clothes in clothing, shoes, hats and knitting malls, match a pair of "rich and powerful women", take photos in the mall and choose at the same time. On the evening of Valentine's Day on the second day of Qixi, the selected players with costume will be rewarded at the North Gate Stage.

Award setting:

First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.

Activities in various shopping malls:

Gourmet Shopping Center: Romantic Qixi Festival-Celebrating Valentine's Day in China

Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.

On the same day of shopping in the market, 50 yuan and 9.9 yuan can exchange a bag of imported chocolates. Exchange place: food store, imported food store

Famous shopping malls:

1, Valentine's Day gold for Valentine's Day: The price of thousands of gold ornaments in the Golden House is 235.99 yuan per gram.

2. Lovers come to meet on Valentine's Day, and jewels with winning numbers are four great gifts.

3. Diamonds for Lovers-Love Will Prosper Forever Jewelry Couples Ring Exhibition.

4. Xinglong Jewelry, K Gold and Ring Exhibition.

5, Xinglong makeup-dress up as the perfect lover.

6, Xinglong couple watches witness love every second.

Shoes, hats and shopping centers:

1, Valentine's Day romantic gift.

20xx autumn new shoes are on the market, and over 300 will be sent to fashion couples for dragging.

Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)

2. Valentine's Day package "love".

Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan;

Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1.

Department store:

A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts.

Clothing store:

Tanabata Valentine's Day Romantic Valentine's Day

Autumn clothes are on the market.

Love to recommend clothes for the golden autumn wedding.

Knitting shopping mall

Romantic Tanabata-underwear expression;

1, "ancient and modern" brand, large-scale sale will be xx yuan.

2. 20xx new underwear is on the market.

Home appliance stores: xx, xx, Valentine's Day, mobile phones strongly recommend couples.