What do you need to open a Tmall store?

1. brand: a popular brand listed by Tmall. You can also recommend high-quality brands to Tmall, and some categories are not limited to brands.

2. Enterprises: legally registered enterprise users who can provide all the relevant certificates required for Tmall to settle in, and do not accept individual industrial and commercial households and non-Chinese mainland enterprises.

3. Note: When multiple Tmall stores are opened by the same entity, it is required that the brands and commodities operated between stores shall not be duplicated, and only one franchise store can be applied for under one business category.

Second, prepare the information?

1. Click to download the material package, please pay attention to the category, store type and brand source of the selected merchants.

2. Please affix the official seal (fresh seal) of the store opening company to the prepared materials.

If the application materials are lost, they will be returned to you for re-submission. It is recommended that you prepare complete materials in advance and pass the review at one time.

Third, submit the settlement information?

1. Select store type/brand/category.

2. Fill in the brand information

3. Fill in the enterprise information

4. Shop naming

Tmall 20 18 annual entry standard?

1. Tmall builds a popular brand library according to consumer demand and market demand, and looks for businesses that provide quality goods and services; At the same time, merchants are also welcome to recommend good products and brands to Tmall to provide consumers with better products and services.

2. Tmall can decide whether to allow it to settle in according to the actual situation (including but not limited to brand demand, company operating conditions, service level and other factors). ); At the same time, in the application and subsequent operation stages, Tmall can ask customers to provide other qualifications; Tmall will update the access standards from time to time according to the relevant national regulations, the development trends of various industries and the purchasing needs of consumers.

Third, businesses must provide information and materials truthfully.

( 1)? Please be sure to ensure the authenticity of the relevant qualifications and materials provided by you during the application and subsequent operation (if the relevant qualifications (including but not limited to trademark registration certificate and power of attorney) provided by you are provided by a third party, please verify the authenticity and validity of the documents first). Once the qualification or information is found to be false, your company will be included in the list of dishonest customers, and Tmall will no longer cooperate with you;

(2)? Merchants should truthfully provide their store business entities and related information, including but not limited to information such as agent operators and actual store business entities;

(3)? Tmall has relevant regulations on the change of merchant information and data, but if a merchant changes the information listed in the second paragraph, it shall inform Tmall in writing fifteen days in advance.

4. Flagship store refers to a store opened by Tmall with its own brand or a brand exclusively authorized by the trademark owner.

Flagship stores are divided into the following categories:

1, running a brand flagship store;

2. A flagship store that operates multiple brands and each brand belongs to the same actual controller;

3. Flagship stores with service trademarks and operating multiple brands (hereinafter referred to as "store flagship stores").

5. The store refers to the store opened by Tmall with the brand authorized by the trademark owner.

(a) Shops are divided into the following categories:

1, operating brand stores;

2. Stores that operate multiple brands and each brand belongs to the same actual controller.

(2) The authorization document issued by the trademark owner is not subject to geographical restrictions (except for individual categories), and the validity period of authorization shall not be less than half a year.

6. Franchise stores refer to stores that operate two or more brands under the same Tmall business category.

Seven. For the qualification requirements for applying to settle in Tmall, please refer to the qualification rules of Tmall 20 18 and the qualification rules of Tmall 20 18 store flagship store.

Eight, store deposit:

Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to the Tmall service agreement and Tmall rules, and to pay liquidated damages to Tmall and consumers according to the Tmall service agreement and related rules when the merchants violate the rules. The renewal merchants shall pay the deposit of the following year in one lump sum within the time required for the renewal of the lease in the current year, and the newly signed merchants shall pay the deposit of the current year in one lump sum after the application for settlement is passed. According to the nature of the store, the deposit amount of the store is as follows:

(1) Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 65,438+10,000 yuan, and the deposit for stores holding registered trademarks is 50,000 yuan;

(2) Franchised stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 6,543,800 yuan +0.5 million yuan, and the deposit for stores holding registered trademarks is 6,543,800 yuan +0.5 million yuan;

(3) Description of special categories:

1, the flagship store, and the store deposit is RMB10.5 million yuan;

2. The store deposit for operating special commodities (such as imported commodities) that have not applied for registered trademarks in Chinese mainland is 6.5438 yuan +0.5 million yuan;

3 "book audio-visual" flagship store, store deposit 50 thousand yuan, store deposit 65438+ 10 thousand yuan;

4. "Electronic ticket voucher"? And the deposit of "telephone communication" is 654.38+0 million yuan;

5. The deposit for flagship stores and specialty stores below the first-class category of "service category" is RMB 6.5438+0.000 Yuan, and that for franchised stores is RMB 6.5438+0.000 Yuan: ① food coupons; ② Online shop/network service/software; ③ Personalized customization/design service/DIY; 4 movies/performances/sports events; ⑤ Decoration design/construction/supervision; 6 leisure and entertainment; ⑦ Consumer card; 8 interior designers;

The deposit for the flagship store and specialty store of the first-class category of "Education and Training" is RMB 654.38+RMB 00,000, and the deposit for the specialty store is RMB 50,000;

"Shopping vouchers"? The deposit for flagship stores, specialty stores and franchise stores of Class I is 654.38+10,000 yuan.

"Medical and health services"? The deposit for the above "medical service" secondary store is 300,000 yuan;

The deposit for the second-class store of "App Store Top-up Card" under "Life and Entertainment Top-up" is 654.38 yuan+00,000 yuan;

6. The deposit for the following categories of "health products and medicines" is RMB 300,000: ①? "OTC drugs"; ② "Contact lens/nursing solution"; ③ "refined Chinese herbal medicine";

7. "Online Games and QQ"? The deposit for flagship stores and specialty stores is RMB 6,543.8+0,000, that for specialty stores is RMB 6,543.8+0,000, and that for specialty stores under the category of "online games and QQ" is RMB 500,000;

8. The first-class category "new car/used car" under the category of "cars and accessories" has a deposit of 654.38+10,000 yuan.

(4) When the store deposit is insufficient, the merchant shall make up for it within 15 days. If it is overdue, Tmall will supervise the store until it is completed.

Annual fee for software services (hereinafter referred to as "annual fee"):

Merchants must pay an annual fee when operating in Tmall. For details of the annual fee payment and settlement, please refer to Tmall 20 18 software service annual fee payment, discount and settlement standard.

Ten, real-time deduction software service fee:

Merchants operating in Tmall need to pay software service fees (referred to as "rates") according to a certain proportion of their sales. See 20 18 annual software service fee list of Tmall for the service fee rates of various softwares.

1 1. Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.

12. Tmall does not accept applications from brands that have not obtained a trademark registration certificate or a trademark acceptance notice (except for some imported goods), nor does it accept applications for pure graphic trademarks.

Thirteen. Brand restrictions:

( 1)? Alibaba Group Holdings Limited and its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba") have the same or similar brands and businesses;

(2) Brands ending with "net" and "net goods";

(3) Trademarks containing trade names, generic names, famous people or place names;

(4) Brands identical with or similar to well-known brands.

(five) including other brands that are not suitable for entry.

Fourteen, the name of the enterprise contains the following font size, limited to settle in:

( 1)? Alibaba Group Holdings Limited and its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba") have the same or similar brands and businesses;

(2)? Same as or similar to well-known brands.

(3) Including other inappropriate font names.

XV. Cross-category business restrictions:

Franchise stores (except some special goods) are not allowed to cross business categories? For details, please refer to the list of goods that Tmall allows to operate across categories (20 18).

Sixteen, the same subject to open more than one Tmall store restrictions:

( 1)? Brands and/or commodities operated between stores shall not be duplicated;

(2)? You can only apply for one franchise store under one business category.

17. Also subject to the restriction of re-entering Tmall:

( 1)? Such as serious violations, qualification fraud, etc. Being retired by Tmall will be permanently restricted from entering;

(2)? Those who voluntarily quit twice in a natural year will be restricted from entering within 6 months.

18. The merchant will release a specified number of treasures within 30 days from the date of successful payment (click here to view the specific number) and click on the store online. If it fails to operate within the time limit, the application for moving in is invalid and needs to be re-submitted.

19. Tmall has not authorized any agency to provide agency services. The application process and related charges are subject to the Tmall Rules page.

? 20. With the continuous development and changes of consumer demand and business model, Tmall will explore new store types and business models with merchants in due course through active invitation or open entry.

reference data

Baidu Encyclopedia-Tmall