What is Maca?

Marca is Marca

"Marca" is a very best-selling sports newspaper in Spain. The newspaper mainly reports on football events, supplemented by other sports news. It has a wide range of information sources and often publishes explosive news as soon as possible, attracting great attention from fans around the world. The headquarters is located in Madrid, the capital of Spain.

2008, our Olympic year, is also the 70th birthday of Spain's largest sports newspaper "Marca". Many glorious moments, heroic and non-heroic images in the sports world have been published in this newspaper. Leave a permanent mark on it. In 2004, the Society of News Media Visual Design (SND) awarded it the "World's Best Daily Design Award".

"Marca" was a weekly magazine in its early days. Its founder, Manuel Fernandez Cuesta, was the owner of "Picture" weekly. The early layout of "Marca" was influenced by Art Deco, and the large-format design followed the trend: the masthead was located in the upper left corner of the front page, and the words "Sports Illustrated" jumped out of the paper. In addition, the use of rotogravure printing made it the most cutting-edge weekly at the time.

On November 21, 1942, the weekly was changed to an 8-page, 7-column folio daily, using a machine that produced heat transfer paper for two-color printing. In the late 1940s, pictures played an important role. The position is more eye-catching than the article, and the bold headline is inserted into the headline. The improvement in visual effect makes the newspaper circulation grow day by day. In 1988, all newspaper pictures were printed in color, and the Macintosh's comprehensive publishing system allowed readers to see large picture reports and trendy typesetting with a strong sense of modernity.

In the 1980s and 1990s, with its design that highlighted visual language, Marca became one of the four leading European sports newspapers. Its eye-catching reporting style was full of enthusiasm and in a short time The readership expanded rapidly, and domestic and foreign competitors imitated its layout design. In 1995, "Marca" adopted the Interstate font and rearranged its layout to make the daily newspaper more modern; in 1997, the design department and Vega Communication Studio jointly developed a new design form to maintain the newspaper's world-leading design level; In 2002, in the face of the changing market and the overwhelming power of image, the masthead "Marca" was replaced by the initial letter M and became the newspaper's logo. The "M" has since become the banner of this daily newspaper, and two years later it won the "Best Daily Design" award".

In 2007, "Marca" was acquired by United Publishing House, which publishes Spain's "El Mundo", and turned to an elegant traditional style. The full name of the masthead is restored to Marca, and the layout adopts a stable 5-column format; the article titles are unified in Titling font, from the widest to the densest, with different thickness types to avoid the mixing of multiple fonts. Ordinary text uses the Imperial font of "Le Monde" which is famous for being clear and easy to read; it also uses tones related to the report, such as Real Madrid's purple, Barcelona's red and blue, etc.

To celebrate the Beijing Olympics and the 70th anniversary of Marca, the Iberia Contemporary Art Center in Beijing and the Valencia Museum in Spain*** jointly held the exhibition "World Records: Contemporary Art and Sports" , through different media such as photos, paintings, videos, sculptures, etc., participating artists present the unique atmosphere created by the body, nature, architecture and sports equipment, revealing the relationship between sports and art. As Coubertin said: "Through the participation of philosophy and art in the Olympics, beauty is progressed and deepened." The lightning speed in Paco Caparrós's images connects with the current Olympic reality obsessed with breaking records; Isabel Mu?oz connects her The perspective is focused on the human body: the tense legs of football players, the muscles of gymnasts, and the clear-cut figures of track and field athletes when running, which is reminiscent of the black and white symbols in Riefenstahl's "Olympia"; Julio Quaresma believes that the human body is Another component of abstract still life paintings, thick rope is a common detail in his photography. This binding material turns the body into a twisted and irregular map, thus presenting a picture full of stimulants.