Planning scheme of press conference

Press conference planning scheme 1 (1) Brief introduction of press conference planning scheme activities

This press conference is planned to be held in xx Hotel, with booth 100. In order to better complete the negotiation and cooperation between the organizers and enterprises, this conference is divided into three sections, namely press conference, media meeting, enterprise meeting and banquet. During the meeting, the organizers and enterprises reached an agreement through consultation and signed a peace treaty to complete this large-scale environmental protection public welfare activity.

(II) Activity time: 3: 00 pm on August 1 xx (tentative).

(3) Location: xx Hotel (tentative)

(4) Activity flow

1, preliminary preparation:

(1) venue arrangement

(2) Pre-meeting configuration (2 hours before the meeting) (including: clothing, makeup, goods placement, wedding planning, wine and food placement, equipment debugging, etc.). )

(3) Signature of the media and enterprises present (65438+ 0 hours before the meeting) (signature of the attendance book at the entrance)

(4) Media preparation (30 minutes before the meeting) (including: entering the venue with equipment, security check, location arrangement, etc.). )

(5) Admission (65438+ 05 minutes before the meeting) (moderator, leaders present, business leaders)

2. activities.

(1) activity planning plan before the opening ceremony (10 minutes)

(1) The host takes the stage (before the meeting)

② Attend the leaders' admission and take their seats (seating arrangement: guided by the hostess) ③. Etiquette (cup setting process, guidance after inspection)

(2) Opening: The host gave a welcome speech and opening remarks (introducing leaders, enterprises, media, etc. ) (5 minutes) (speech writing 1)

(3) Speech by the leaders (organizers) of the Propaganda Department of 3)xx Province (5 minutes) (Writing 2)

(4) Host Crosstalk (Writing 3)

(5) Speech by the representative of the co-organizer or CCTV Literature and Art Center (3 minutes) (Writing 4)

(6) Host Crosstalk (Writing 5)

(7) Speech by the leaders of 7)xx Provincial Environmental Protection Bureau (5 minutes) (Writing 6)

(8) Hosting cross talk (inviting representatives of sponsoring enterprises to speak on stage) (writing 7-theme wedding planning scheme)

(9) Speech by representatives of sponsoring enterprises (3 minutes) (Writing 8)

(10) signing ceremony: the hostess handed over the cooperation contract between the two parties, the organizer and the title party exchanged documents, signed (sealed), shook hands and smiled, and took photos, and the staff and responsible person invited reporters to take photos. (6 minutes)

(1 1) Host Crosstalk (Submission 9)

(12) The leaders of XX Propaganda Department and the representatives of China Painters Association unveiled the ceremony (8 minutes).

(13) Etiquette will distribute relevant documents for the collection of calligraphy and painting exhibitions to representatives of various enterprises (written in 12).

(14) Moderator's summary conference (write 13). The host made a closing speech, thanking the leaders, enterprises and media (3 minutes) (writing 14 planning case).

(15) The leader (organizer) of the Propaganda Department of the Provincial Party Committee announced the end of the press conference (written as 15).

(16) The staff organized evacuation and undertook the arrangement of the investment fair. The first draft of the press conference is 38 minutes, with maneuver time (35 minutes -40 minutes).

(5) Details of activities:

1, staffing:

2, press conference items placed

3. Layout and placement of commodities at the fair and wedding planning scheme

4. Fair staffing:

5. Emergency handling

(1) On-site order: security personnel assist the person in charge to coordinate the work.

(2) In the process of the leader's speech, if the microphone is broken, the etiquette changes the microphone (still invalid)

The host will hand over the spare microphone, and the technicians will debug it if there is a major failure.

(3) If there is any emergency such as injury, the medical staff will coordinate the handling.

(4) Other emergencies shall be handled by the person in charge and the staff.

Press conference planning

I. Basic contents of the meeting: time, place, hosting, undertaking, host, publisher, leaders and location arrangement, planning scheme of the opening ceremony and participants.

Second, the meeting procedure

(a) the host announced the beginning of the conference;

(two) release the speech, highlight the key points.

(3) Free interviews after the press conference.

Third, the venue layout

(1) Logo in Chinese and English: planning scheme for large-scale activities

(2) Site scale:

(three) equipment, equipped with simultaneous translation and projector, generally provided by the venue.

(four) to provide information display and transmission places.

(5) Drinks will be provided at the meeting place.

Fourth, the division of responsibilities

The press conference is led by (an institution) and forms a working group (which institutions) to participate in.

1. Personnel invitation responsible department.

2. The department responsible for issuing the draft

3. Translate the model essay and wedding planning plan of the responsible department.

4. The department responsible for receiving guests

5. Invitation letters, gifts and other departments are responsible for preparation.

6, the venue layout and the implementation of the reception department.

7. Responsible department for accommodation arrangement.

Verb (abbreviation for verb) work progress

Determine the plan, define the division of labor, implement responsibilities, determine the venue, and hold a meeting.

Basically complete the invitation of the participants, and complete the drafting of the leadership release and advertising planning plan.

Lead the approval and translation of the release draft.

Inviting units to invite guests and journalists;

Agree on the venue layout and complete the preparation of gifts, promotional materials and information kits.

The delegates are here. Send the relevant introduction materials to the meeting place, report them everywhere and display them in a unified way.

VI. Main information

(a) giving speeches;

(2) release the draft;

(3) Introduction materials

People who have been engaged in press conference planning have had such worries: will the press conference arrive as scheduled on the day of the press conference? If they come, will they question the spokesperson like angry words?

1. When?

Don't let the media feel that it is a waste of time to attend a press conference that could have been replaced by other forms.

The appropriate time to hold a press conference includes: the company and its products (services) become a part of public concern, the company or other members become targets of public criticism, new products are put on the market, and some big-name stars are hired as their own advertising models (journalists sometimes think that advertising models are worthy of attention rather than interested in advertising), the company's personnel are greatly adjusted, the production scale is expanded, and the latest record sales performance is achieved.

Therefore, when reviewing whether to hold a press conference, the company should first check the following questions:

1, can a news release or audio-visual material tape-with brief introduction of events and background materials-fully provide the stories that journalists need and media audiences like?

2. When reporters see or try a new product with their own eyes, can they add something to the press release?

3. Can the public appearance of the company's senior managers or board members gain or improve the company's cohesion or credibility?

Can you provide news that journalists can't get elsewhere?

5. Is there any other effective way to convey information to reporters? For example, a dance, a dinner party.

6. Can the company spokesperson effectively convey information and stand the test of asking questions?

7. Can face-to-face communication with reporters provide them with an opportunity to ask other aspects of the company that we don't want to disclose? Such as corporate strategy.

Second, the "rehearsal" in planning and preparation.

As the saying goes: Be prepared. For organizational communication, information must be carefully processed and reach a specific public accurately. Information dissemination channels should also be carefully selected. Therefore, never fight an unprepared battle, but must implement training and rehearsal in advance.

Generally speaking, you need to have one or two systematic trainings. The specific training methods are as follows:

1, gather those who dare to speak at ordinary times, let them sit in the press box, and give them two kinds of questions-one is sure to be asked, and the other is that you hope not to be asked. Let reporters ask questions. Repeat 2~3 times if necessary.

2. Let people who are familiar with the technical process attend the meeting and check whether what the spokesman said is accurate; If the law is designed, then the company's legal adviser should also be called.

3. Play the "rehearsal" video repeatedly, let the speaker see his expression and body language effect, and then make comments.

4. Professional training. Some companies think it is a waste of time and money, but in fact they don't understand the value of professional training. Even if you naively think that you will never hold a press conference, you will inevitably encounter a similar situation in your office-if a scandal attracts a large number of journalists, it will be too late to train.

Third, choose the right spokesperson.

The conditions of a spokesperson should generally include the following aspects:

1, effective communication and communication skills are the first requirement. It involves knowledge, clear language expression ability, listening ability and reaction ability, appearance-including body language.

2, the ability to implement the original plan and make flexible adjustments.

3. Title is very important-the spokesman should hold an important position in the company and have the right to speak on behalf of the company.

Fourth, set a date.

It is important to determine the day of the week and the time of day. Edelman international public relations company generally starts with the target public, that is, when is the target public most likely to learn some news, and what is the best way?

Verb (short for verb) invitation

Never invite by phone. There is a request letter from the company logo, indicating that the conference is very formal. It is best not to indicate the full name and personal phone number of the meeting contact person in the letter. Otherwise, if they disclose some information in advance, it will hurt other journalists.

If the media is not far from the company, deliver it by hand. Be careful not to send the invitation too early, so that it is buried in the pile of documents, but give the other party time to reflect. You can ask whether the letter will arrive on time and whether the other party will attend the meeting.

Intransitive verbs press releases and background materials

Every press conference should provide a press release and background introduction, so that reporters can dig out the news events and how far they go beyond the coverage of the topics involved in the press conference. It is best to send the press release to reporters in advance, which means they can get it when they sign in, so that they can listen and watch it at the same time. The company also wants to provide audio-visual materials for journalists. To do this, make sure that a professional photographer is present.

Background materials shall generally include the following contents:

1, the main points of news time involved in the press conference;

2. A brief history of organizational development;

3, technical manual-if the purpose of the conference is to promote new products or machines;

4. Personal introduction and photos of the speaker;

5. Others, such as communication cards and business cards, are for journalists and editors to contact later.

6. Attention should also be paid to the covers of press releases and background materials, and the company logo should be printed to build public awareness.

Seven, room settings

The size of the room used in the press conference mainly depends on the photographers attending the press conference. Television photographers occupy more space than newspaper photographers. If the TV camera is in the back of the room, the company spokesman should sit in the front of the room; If only newspaper reporters attend the meeting, when someone asks questions, the spokesman can sit among the reporters and walk to the front row. The more casual and close to the reporter's space, the easier it is to create a friendly atmosphere. Pay more attention to the size of the room

The house has a large space and few people, giving people the impression that the content of the press conference has no news value. Instead of this, it is better to be in a smaller room: the room is full of people and some people are standing in the aisle, which gives people the impression that there must be very important news! Don't let the press spokesman sit in front of a mirror, window or other reflective background to avoid damaging the lens effect.

Conference planning scheme III. Organizer: Lenovo Group

Second, the venue of the conference: 79 cans in Beijing 798 Art District

Third, the theme of the conference: mobile internet and happy life-Lenovo's mobile internet strategy and new product launch conference

4. Attendant: Yang, Chairman and CEO of Lenovo Group; Liu Jun, Senior Vice President of Lenovo Group; He Zhiqiang, Senior Vice President and cto of Lenovo Group; Shao Tao, Vice President of Lenovo Group; Chen Wenhui, Vice President of Lenovo Group; And business elites from all walks of life.

Verb (abbreviation of verb) The purpose of the meeting is to attract the attention of all media, create momentum for products to be sold in the future, publicize corporate image, show corporate strength and show leadership style.

VI. Organizational process of the conference:

(1) Site layout:

1. There is a booth with the name of the venue printed in front of the door, and the staff guides the participants into the venue.

2. The receptionist at the reception desk of the venue should be equipped with a hostess.

3. Set up a booth around the venue to meet the theme of singing and briefly introduce products and enterprises.

4. The setting of the rostrum is simple and scientific, with the logo of the organizer.

5. Set up a multi-function screen behind the podium, which is convenient for playing materials and promoting products.

6. A comfortable table with drinks and snacks should be set at the meeting place.

7. Set up a media shooting production area.

(2) Meeting process

1, receive guests, guests, media, etc. , and then log in.

2. Guide the guests to enter and sit down.

3. Play a shocking corporate promotional video.

4. Yang, ceo of voice navigation, delivered a speech.

5. Play the theme video to introduce the next speaker, Liu Jun.

6. Show the short film products and introduce Shao Tao, vice president of Lenovo Group, to introduce and demonstrate new products.

7. The shocking short film introduces the release of the next product.

8. Led by the voice of the main leaders, they took the stage to jointly open the ceremony of "Lenovo Mobile Internet Music Life".

9. Ask the photographer to take a picture as a souvenir

10, voice guide guests to Lenovo experience desk to experience new products and functions.

Seven, the end of the conference.

Press conference planning scheme 4 I. Agenda arrangement:

A. 12: 00 Reception Hall receives guests, dealers and journalists to sign in.

B, 2: 00 to guide the guests, dealers, journalists.

C, 2: 10 piano accompaniment.

D, play the corporate video at 2: 20.

E. At 2: 25, the host asked the guests to sit down.

F at 2: 30, the host announced the launch of the new product and introduced the company leaders, guests and the media.

G, 2: 35 Speech by Xu Rongxin, Chairman and General Manager of Yuequan Beer.

H, 2: 40 Speech by Xue Maochuan, General Manager of Marketing Planning of Shanghai Lanhai Zhumadian Branch

1. At 3: 25, the company leaders and guests * * * opened the new curtain cloth and invited the city leaders to speak.

J, 3: 28 Model presentation of new products

K. At 3: 40, the reporter asked questions to the guests. Yuequan Beer General Manager and Blue Ocean Planning General Manager answered.

L After the meeting ends at 3: 50, please ask the media reporters to wait in the lobby, and ask the dealers to wait in the lobby (piano or saxophone accompaniment, gifts for guests).

M, 4: 00 Company leaders and the media exchange their intentions in detail.

N, communication with the media ends at 4: 20 (giving gifts)

O, 4: 10-5: 50, the leaders of Yue Quan factory discussed with the dealers and signed a contract to pay the deposit.

P: At 5: 50, the signing dealer draws a lottery.

Q, after the negotiation at 6 o'clock, send the room card to * * * for dinner.

R, after dinner at 7: 30, go to bed (give gifts)

Second, the exhibition venue layout

1. At the entrance of the hotel, Yuequan enterprise rainbow doors, colorful flags, huge banners and parking spaces are arranged in guide card.

2. At the main entrance of the hotel, the receptionist should wear Yue Quan ribbons, and there are obvious signs to indicate the venue, lounge, dining, prize-winning and other places.

3. The guest reception desk, equipped with two receptionists, is responsible for guest registration, issuing conference standard information kits and corporate photo albums, and equipped with two etiquette guides.

At the entrance of the hotel and the conference hall, there are many X-shaped booths and photo posting places.

5. The background wall of the main venue is painted with giant ink, and a bunch of booths are made on both sides of the stage, and new products are covered on the curtain cloth. Yue Quan VI's photo is posted on the front of the podium, and Yue Quan VI's photo computer, microphone, beer and flowers are posted on it.

6. At the top of the venue, colorful flags are staggered, banners are hung on the wall to congratulate each other, and X display stands are placed on both sides of the front desk of the corridor.

7. The number of Yue Quan VI is posted on the podium and every seat. Yue Quan beer and special cups are placed on the stage, and the folder dm is covered on the back page. The VIP badge is placed in front of the stage.

8, equipped with; Fireworks, dedicated to the whole music dubbing, the lottery box has Yue Quan photo bag system.

9, equipped with enterprise documentary and new product presentation slides.

10, debug the audio equipment and assign video personnel.

Three. Invited attendees

1. Invited guests and representatives of city leaders.

2. Dealers and prospective customers from all over the country.

3. Some distribution customers

3. Some retail and catering end customers

7. Invited media (30 people)

Zhumadian radio and television bureau

He' nan TV station Zhumadian film crew

Zhumadian TV Station (1 set, 2 sets, 3 sets)

Zhumadian CATV

Zhumadian traffic and tourism broadcasting

Dahebao Zhumadian substation

Zhumadian daily

Tianzhong evening news

Radio and TV news

He' nan province travel magazine Zhumadian substation

In the sky. com

Zhumadian information port

Zhumadian online

Fourth, the information provided by the new product launch conference to the media.

In the file bags distributed to the news media before the press conference, the order of the file bags should be:

1, meeting time project arrangement process

2. Press release

3. Speech

4. Introduce the background information of the speaker.

5. Company Manual

6. New product information.

7. Related pictures

8. souvenir gift certificate

9. Business card of the person in charge of enterprise news (further interview after news release, contact after news release)

10, blank stationery and pen (convenient for reporters to record)

Verb (abbreviation of verb) establishes the organizing Committee and determines the main members and responsibilities of the organizing Committee.

1, head of the organizing committee (responsible for coordinating the whole event with the hotel);

2. Coordinator (the coordinator is composed of the main leaders of Yue Quan and is responsible for coordinating the work of each group).

3. The leading group is divided into the following project groups:

Reception (6 people, responsible for guest registration, gift distribution, information kit distribution and various reception work)

B, contact with the media (media release, media contact gift payment)

4. On-site maintenance (responsible for the normal use of the site and equipment, excluding external interference)

5, advertising (a company propaganda department, marketing department, product department * * *) planning company is mainly responsible for.

Press conference planning scheme Chapter 5 I. The purpose of simulating a press conference.

In order to further promote the practical teaching of various majors in the Department of Management Engineering, cultivate students' ability to comprehensively apply what they have learned, enrich students' second class, and strengthen the construction of campus culture, after students have completed courses such as marketing, public relations, sales negotiation and skills, and social etiquette, the department will take the lead in holding a simulated press conference, aiming at stimulating students' interest in learning, mastering the methods of finding and quoting materials, and learning related newspapers, books and social etiquette.

Cultivate students' oral communication ability and negotiation ability.

Second, the process of the press conference

1. Determine the date, place and news point of the press conference. Precautions: cooperate with the date of the event you want to publish, promote your own external publicity, tap news points, create news effects, and pay attention to avoid collisions with major news events. This step should be completed 20 days before the official press conference, at the latest 15 days, and the venue should be reserved before the invitation letter is sent out, otherwise it will affect the next step.

2. Determine the organizers and participants, including advertising companies, leaders, customers, peers, media reporters, etc. Coordinate the scale and price with the organizer of the press conference, sign a contract, and draw up the detailed invitation list, meeting agenda, timetable and venue layout plan of the press conference. Note: This step is mainly requested by the undertaker, who is responsible for it.

3. Send invitations and invitations according to the invitation list to ensure that important personnel will not be absent from the meeting due to poor arrangements. Restore the confirmation information and make a detailed list of participants for the next step. Matters needing attention: This step must be well planned, with a special person in charge, appropriately enlarge the invitation list, conduct public relations and follow-up on important people, and prepare a backup plan to ensure the number and quality of people attending the conference.

4. Buy gifts, hire hosts, etiquette and receptionists, and train and rehearse. Design the backboard, arrange the venue, and give full consideration to every detail, such as audio and projection equipment, leaders' speeches, press releases, live music selection, and spare time arrangement between meetings.

5. One or two hours before the official press conference, check whether all preparations are ready, the agenda is accurate to minutes, and make remedial measures for emergencies.

6. Start the press conference as planned. The procedure of a press conference is usually guest sign-in, VIP reception, the host announcing the start of the conference and the agenda of the meeting, following the agenda of the meeting, having dinner after the meeting, and personal activities of people with special public relations needs.

7. Monitor media release, organize audio-visual materials of the conference, collect conference clippings, and make conference achievement data sets (including guest list and contact information, conference media coverage data sets, conference summary reports, etc.). ), these will be kept as the information of the enterprise marketing department, and on this basis, corresponding publicity materials can be made.

8. Evaluate the effect of the press conference, collect feedback information and sum up experience.

Third, the simulation process

1. Organizer: all the students in Class 20706.

2. Release theme: Health Station "Fashion and Health" drink conference.

3. Release time and place

(1) Press conference time: 20xx65438+06: 30 on February 20th.

(2) Release location: Multimedia Classroom of the Comprehensive Building 1.

4. Organization: The Propaganda Department and the Logistics Reception Group are responsible for signing in guests, receiving VIPs, distributing materials, arranging discussions and summing up experience after the meeting.

5. Moderator: Lu Chuan, Zhang Na

6. Invite the media and relevant leaders:

1. News media: campus reporters such as College Radio and College Sanquan Literature Society.

2. Relevant leaders: dean, head of the computer department, relevant leaders of the Department of Management Engineering, professional teachers of the Department of Management Engineering, representatives of student unions in various departments of the college, and heads of classes in the Department of Management Engineering, etc.

7. Venue layout:

1, flowers.

2. Background of the conference venue: The banner is the press conference of "Fashion and Health" of the health station, and the poster (poster) showing "Fashion and Health" of the health station is hung.

8. Publicity and dyeing of pre-conference publicity atmosphere:

1. Invite our radio station to make information forecast in the early stage of our class's press conference and collect and write 1-2 news reports.

9. Agenda: At 16: 30 pm, the host's publicity press conference begins.

(1) The general manager will announce and introduce the significance, purpose, theme, content and schedule of this conference.

(2) The reporter asked questions and the person in charge answered them. (Leaders of Product Development Department, Personnel Department, General Manager, Sales Department and Planning Department answered questions from reporters).

(3) At the end of the conference, the teachers of Management Engineering Department commented.