On how contemporary TV plays conform to the interpretation of creative law and economic law.

China Library ClassificationNo.: I207.352 Document Identification Code: A TV series is the most popular cultural consumer goods in the present society, so watching TV series, a very economical consumption behavior, has become the most common entertainment activity for ordinary people at home. People's enthusiasm for images has distracted people who read words. Tv drama is a kind of high value-added composite product, and it is a cultural product integrating literature, drama, sociology, ethics, aesthetics and film and television studies. It is a complex cultural product integrated by screenwriter, director, performance, costume, makeup, props, special effects, photography, recording, art and post-synthesis. It is a kind of "cultural fast food" product which can not only bear heavy humanistic thoughts, but also be accepted by the public.

Realism is in an awkward position in the current TV drama creation, and the advantage in quantity has not been transformed into the advantage in influence. This paper deeply analyzes the factors causing this dilemma from the aspects of market restriction, lack of excellent scripts and vulgarization of realism, and calls for a breakthrough in pseudo-realism.

People who try to keep TV plays out of the art simply dislike its vulgarity, thinking that TV plays are just a kind of mass media, let alone any art. They often compare TV plays with movies, and set off the vulgarity of TV plays with the elegance of movies. In their eyes, the position of film as the seventh art is unshakable, while TV series is not worth mentioning. This view is indeed biased.

When we measure whether a form of expression can become an art category, we must not only see the status quo. "What can be done" and "how to do it" are two different things. Is TV play art? You can't just see what those TV craftsmen have made, but think about what TV dramas can do. As we all know, today's films are more and more impacted and dominated by the market, and a large number of mediocre and inferior films are also flooding the film market. And let's not forget that the film was also considered as "juggling" in the early days, and it was the efforts of the masters that made it rise to an art and showed great vitality. China's classical novels are also encountered. Nowadays, TV plays are becoming more and more popular, and those who try to abandon TV plays outside the art gate are short-sighted.

In fact, there is no essential difference in expression between TV series and movies. The vulgarity of TV series is not its own, but imposed on it by external factors. When it comes to the difference between movies and TV series, it is not because movies use cameras and films, but TV uses cameras and videotapes, nor because the screen for showing movies is much larger than that for showing TV. More importantly, the appreciation environment and methods are different, that is, the audience, the subject of appreciation, is restricted to varying degrees. According to many people in the industry, the audience will watch a movie when they enter the cinema, but they can change channels at will when they sit at home and watch TV. Some people come to the conclusion that if a TV series can't attract the audience within three minutes, the audience will change channels. This situation forces TV producers to try their best to win the audience's love, so they carefully ponder the audience's psychology and try their best to cater to it. Most directors spend their time on the plot and sum up the so-called creative essentials of "a conflict in three minutes and a climax in five minutes", "Chili noodles" and "fist pillows". The result is that the creator's subjective consciousness is lost, and there is no spiritual participation and true emotion of the creator.

However, it must be admitted that TV series, as a popular art category, seems to be more hindered than any other art category in the free expression of thoughts and feelings. In the commodity society, art products can only realize their commodity value if they are transformed into commodities in the market, and artists are forced to take art as a means and career. On the one hand, the commercial value of artistic products is not equal to its artistic value. In fact, artistic value and commercial value often deviate from each other. Low-level romantic novels and martial arts novels definitely have more readers than artistic works, and the reward of a singer concert is definitely much higher than that of a serious symphony concert. On the other hand, the professional tendency of artistic works makes it difficult for artists to get rid of the temptation of economic interests. In order to survive, they sometimes have to cater to the interests of the audience against their own wishes, which leads to the decline of artistic creation themes.

As an artistic product, the commercialization tendency of TV series is more rapid and heavy. Compared with literature and music, film and television dramas need more funds and manpower. From the producer's point of view, they value the commodity value of movies and TV series. Although they are also concerned about the artistic value of their works, they are more concerned about commercial interests. What they expect is to recover the investment cost and get as rich a commercial profit as possible.

Movies and TV plays are popular art categories. Today, people's aesthetic ability and taste are generally not high, and more people hope to find a relaxed and pleasant feeling from film and television dramas, and the profound aesthetic feeling contained in them is too heavy and strange for most people.

Through the analysis, it seems that we can understand the common kitsch concept and kitsch phenomenon in the film and television industry in China today. However, in reality, what we see is that those works created under the guidance of kitsch often fail to achieve the expected commercial effect.

In today's film and television industry, it has become a fashion to cater to the public's appreciation interest. People often say that movies and TV series are "selling points", and satisfying the audience's appreciation interest is often the premise of film and TV drama production. Therefore, some people have summed up a set of creative modes that many people regard as effective. As mentioned above, this leads to the sameness and vulgarization of the plots and characters of film and television dramas, which not only greatly reduces the artistic taste of film and television works, but also makes the audience feel bored.

We believe that the kitsch concept of blindly catering to the audience's interests in artistic creation can only bring two consequences: first, it leads to the decline or loss of the creative subject; Second, it leads to a distorted description of life, which violates the artistic characteristics of film and television drama art to reproduce material reality. The decline or loss of creative subject will inevitably make artists lose their perception of nature and society, which will lead to the distortion of reality.

We say that the process of artistic creation is also the process of artists' self-seeking. When he compared Dionysus to art, he must also be aware of the obstacles of external social factors to artists' self-expression. The realm of Dionysus is the realm of art. Only in the realm of Dionysus can people forget or even break through the seven obstacles constructed by various external factors and realize their true selves. Finding the true self is always an artist's persistent spiritual pursuit. However, in real life, artists' desire to express themselves freely is always hindered by various realistic factors, and they are often in a helpless situation.

Besides the realm of life and the height of grasping thoughts, sincere quality is very important to artists. By sincerity, we mean sincerity to life, to the audience and to ourselves. A person who can't be honest with himself, of course, can't be honest with life and the audience. However, in reality, it is almost impossible for artists to be completely sincere.

As the creative subject, when the artist enters the creative state, he is actually having a dialogue with nature, society and himself. He wants to express his ideas in a way of life experience and a way of life form, which is the essence of artistic creation.

Although art itself is utilitarian, artists should be in a state of super-utilitarian inaction in their creation. In that transcendental artistic realm, the artist, as the creative subject, seems to be a bystander, always maintaining his childlike innocence, examining the characters in his works with a faint smile, watching them talk and act, and enjoying it, but it seems that he has lost control over them. Here, the realization of artistic and utilitarian purposes is often contrary to the artist's emphasis on utilitarianism, that is to say, the more the artist attaches importance to the utilitarianism of his works, the more he will lose the artistry of his works, which will lead to the weakening and loss of his utilitarian achievements. Therefore, to achieve the utilitarian purpose of art, it is necessary to abide by the laws of artistic creation.

The words "yes" and "no" are very popular in film and television circles. When a director or producer faces a TV script, the first concern is whether there is a play in the script, but people's understanding of "play" is quite different. In most people's eyes, "drama" is often understood as a sharp external conflict, so it is often counterproductive to mechanically construct characters in accidental contradictions and let them fight or even die for hypocritical reasons, trying to create suspense, attract the audience's attention and earn the audience's cheap emotions and tears. Recently, in a long TV series broadcast by a TV station, the girl the hero fell in love with was later found to be his cousin, and he fell madly in love with his sister-in-law. It is this unreasonable triangular relationship that constitutes the contradiction between the characters, and the love story deduced from it not only can't impress people, but makes people feel false.

As far as TV drama creation is concerned, artists are actually looking for the point of convergence between personal free expression, loyalty, objectivity and truth and the development of TV drama creation characteristics. Whether they can find this point of convergence largely determines the success or failure of TV series, and not everyone can find such a point of convergence at any time. For a real artist, it is very important to maintain sincere quality, because it is the minimum condition to maintain artistic character.