What's the difference between digital media art and animation in Hu Mei?

1. 1. Digital media art is an emerging discipline that focuses on technology, supplemented by art, and combines technology and art. It aims to cultivate new compound art design and production talents with equal emphasis on technology and art. This is a blank in the training of traditional education talents and an urgent need for the rise of emerging industrial markets. According to industry statistics, the demand for digital media artists in China is about 6.5438+0.5 million people every year. Digital media artists are mainly employed in TV stations, film and television animation production units, media and advertising companies, digital art companies, exhibition design companies, image planning companies, multimedia and web design, interior decoration design, product modeling design and other popular industries. Whether it is to realize dreams, show talents, or find opportunities and hobbies, there is great potential for development in the field of digital media art.

2. Professional direction

According to the Professional Standard of Digital Media Art for Undergraduates, the major of digital media art is divided into three major directions: digital game design, digital film and television production and network media design.

2. 1. Animation, as an independent comprehensive art form, has become one of the important aspects of the creative culture industry that all countries attach great importance to. It is an organic combination of animation design and cartoon design, and it is the deepening and extension of film and television animation specialty.

In the undergraduate stage, students majoring in animation will systematically learn the basic knowledge and technology of animation, learn professional knowledge such as scripts, shots, audio-visual languages, master relevant animation production software, and be able to design and produce complete animation short films. Animation major can be roughly divided into animation director, animation design, digital animation and other professional directions. Mainly cultivate students' ability of modeling design, original painting and animation design; Cultivate students' ability to design and express animation in sports audio-visual language; Cultivate students' ability to design, make, edit and synthesize animated characters, backgrounds and special effects by using 2D, 3D and post-software.

2. Employment direction

Radio and television departments, film and television production companies, animation bases, advertising companies, audio-visual publishing institutions, schools, network companies, game software companies news publishing houses, electronic publishing, network companies, digital film and television advertising, design and planning departments of enterprises and institutions, etc.