Peach blossoms are blooming all over the mountains and plains. What a scene it is.

Spring is coming, and rapeseed flowers, peach blossoms, and pear blossoms are blooming all over the mountains and plains. The golden rapeseed flowers attract tourists and many citizens from all over to admire the sea of ??flowers in the countryside. A brand-new term - "color agriculture" has also entered people's field of vision and has become a new highlight of rural tourism in spring.

However, as color agriculture is a new highlight of rural tourism, there are hidden concerns about rapeseed, peach blossom, pear blossom and other sightseeing tourism projects in various parts of Ningbo being rushed, repeated and single, and homogeneous competition, which has triggered people's concerns about The question is “How long can color agriculture continue to be popular?”

Colorful agriculture drives local economy

Spring is warm and the peach blossoms in Huchen Township of Ninghai are in full bloom one after another. Looking around, the endless peach orchards extend the bright red peach blossoms to every corner. The valley is like a beautiful oil painting.

Huchen Township has become famous for its peach blossoms in recent years, attracting a large number of photography enthusiasts and tourists. This year, during the one-month flowering period of the peach blossoms, it received nearly 200,000 visitors.

Indeed, with the rise of the Huchen Peach Blossom Festival, another door to wealth has opened for farmers in Huchen Township. The farmhouse business is booming. "When the Peach Blossom Festival comes, so many people come to eat at our restaurant that we basically have to make reservations in advance. During the busiest time, it is not a problem to have more than 40 tables a day..." The owner of Taoyuan Farm, located at the exit of Huchen Dongshan Taoyuan, is Ye Xiao Also very busy. The booming business has given Ye Xiaoyi and his family a lot of income. "With just one meal at noon today, the gross income for the day can reach more than 15,000 yuan. After excluding the cost, there is at least 6,000 to 7,000 yuan in income!" Ye Xiaoyi said happily.

Fenghua Xiaowang Temple, also famous for Taoyuan, has also received a large number of tourists recently. "In the past, peach farmers only had the feeling of a good harvest when the peaches were ripe. But now, when the peach blossoms are in full bloom, they attract tourists to enjoy the peach blossoms and have fun at the farm; when the fruits are thinned, they attract tourists to visit the countryside; when the peaches are ripe, they invite tourists to taste them. Peach, the development of rural tourism, the entire peach growing process has almost become the harvest season for peach farmers,” said Ou Xijuan, the publicity committee member in charge of tourism in the subdistrict.

In addition to Ninghai Huchen and Fenghua Xiaowang Temple, in recent years, Ninghai Chalu, Dongqian Lake Shili Sixiang Scenic Area Luye'ao Village, Yinzhou Yinjiang Town Tashanyan, and Xiangshan Xizhou have successively developed "rape" flower economy”. Yuyao Langxia, Cixi Zhouxiang and other places are developing "pear blossom economy". According to industry insiders, after the development of "color agriculture" in these places, the related income of many surrounding farmers has increased at least several times compared with simple planting a few years ago.

Pastoral colors are too simple and uninspired

As a new highlight of rural tourism, the economic benefits brought by colored agriculture are becoming the driving force for the development of rural tourism in many places. However, taking a comprehensive look at the rural tourism scene in Ningbo and other areas, one issue deserves attention: the Rapeseed Flower Festival, Peach Blossom Festival, and Pear Blossom Festival have all appeared in many areas. Behind this, there is duplication, singleness, and homogeneous competition. Hidden worries, this also raises people's questions about "how long can the color economy in the countryside continue to be popular?"

“Now not only Ningbo, Taizhou, Shanghai and other places are also holding relevant festivals to attract tourists. Without its own personality, it is difficult to say that color agriculture can attract more tourists.” A rapeseed visitor to Cicheng The photographer of the flower field told reporters.

The reporter learned that there are currently dozens of "flower viewing" bases of different sizes scattered around Ningbo city. In addition, large areas of rapeseed grown in grain function zones in Yinzhou Zoumatang, Jiangbei Cicheng, Fenghua Jiangkou and other places also attract citizens, along with rice rotation rapeseed flowers. However, they are basically based on simple colors and varieties.

“The rapeseed flowers and peach blossoms in many places in Ningbo are mainly of one color. However, a single color can easily make people visually tired.” Last weekend, a reporter visited various places in Ningbo to take photos every year. Rapeseed flower photography enthusiasts sighed like this.

Avoiding “homogenization” also requires new changes

“Currently, the exploration of color agriculture in most areas of Ningbo is only in terms of planting, and the ornamental value of color agriculture is still limited. It has not been developed and utilized in depth," Wang Xuwei, a senior agronomist at the Municipal Agricultural Technology Extension Station, told reporters.

“Colorful agriculture must have more innovative ideas in order to continue to attract tourists.” Wang Xuwei believes that the development of “colorful agriculture” in Ningbo must rely on topography, customs, and folk culture to highlight personalized styles, otherwise it will be imitated. , falling into vicious competition of homogeneity.

He gave reporters an example. Last year, farmers in Liangnong, Yuyao, under the guidance of agricultural technology experts, introduced 58 rice varieties and 5 rapeseed varieties, and selected 10 color-matching varieties according to the landscape. Planting is done according to the design, and beautiful patterns with the theme of red culture are "drawn" in the ordinary fields. "In fact, in addition to a single crop, several different crops can also produce unexpected effects through orderly planting. For example, when wheat, milkvetch, and rapeseed flowers are matched with each other, a strong three-dimensional pattern can be produced due to the different heights. ." Wang Xuwei added.

The reporter learned that in addition to Yuyao Liangnong, Jiangbei Cicheng is also currently planning to develop the "Flower Sea and Daoxiang" project covering an area of ??thousands of acres. In the grain functional area, rapeseed flowers will be planted first, and then Rice planting can not only improve planting efficiency through crop rotation, but also free rural tourism from seasonal constraints.

The color economy in the countryside is a combination of agriculture and modern tourism. It also needs to respect the laws of tourism development and constantly seek innovation and change. Wang Xuwei believes that flowers of various crops have different characteristics. The connotation of flowers must be extended and integrated with local cultural characteristics, planting techniques and other related elements, so that flowers can be colorful and colorful.