What are the design skills of e-commerce masters?

In fact, when people buy things, they will have the psychology of taking advantage more or less, and they will have some ideas about those discounted goods. At the same time, merchants will also create a sense of urgency through marketing methods such as limited time, which will stimulate consumers' consumption behavior. These are some manifestations.

2. Highlight the function points

When people buy some functional goods, they will pay more attention to the function and efficacy of the goods. For example, if I buy a hair dryer, I will be concerned about how long it will take to dry my hair and whether it will cause harm to my hair. Of course, some products are exaggerated. If your product can't meet the standard written on the copy, try not to use this method.

3. Refinement of products

The picture on the left is a refined product picture, and the picture on the right is a photographic picture without refining. Do we think the product on the left looks more advanced than the product on the right after comparison? Let's compare the prices again. Do you think the product on the left is worth the money? Nowadays, many products will adopt product refinement methods to improve cost performance. If you can't refine it, you must start learning.

4. Brand effect

We can see that these goods do not attract consumers with profit points, but their sales are still very high. This is actually the brand effect. When shopping, we will give priority to some familiar shops, because we will have a certain trust in these shops. This is why some goods still sell at a high price even if they don't design the main picture.