Sharing the entrepreneurial story of food stylist, a beautiful woman born in 198s.

food stylist, a beauty born in 198s, shared her entrepreneurial story

Shen Yun is a unique female food stylist in China. She used to be an internationally renowned enterprise such as McDonald's, Pizza Hut and Haagen-Dazs? Knife? At present, more than half of the TV food advertisements in China are made by her.

Her colorful life is an eye-opener!

obsessed? Creative design of tip of tongue?

Shen Yun is a post-8s beauty. She was born in an intellectual family in Shanghai. She likes painting since she was a child and has accumulated profound artistic skills. In college, she deliberately chose environmental art as a major. After graduation, she worked in TV commercials, production designer and other professions.

Shen Yun has another hobby, which is cooking. Mom cooks a good dish, and all kinds of messy ingredients will be a table of delicious food as long as they are fiddled with. Sometimes, my mother will teach Shen Yun how to cook several folk specialties. When each dish is cooked, Shen Yun will carefully record: color, taste, aroma, feeling? Then try something else. Over time, she has developed a unique cooking skill.

Shen Yun made it? Steamed bass? It is a must. After scaling, Shen Yun first rubbed the fish with salt to let the salty taste penetrate, then fried the fish skin in oil pan, put ginger, spray cooking wine, and put the finely chopped potherb pickles in? She likes to use green new pickles stalks, which makes her taste more refreshing. Then, pour a big bowl of water, cover the pot, and simmer on low heat after the fire boils, so that the umami flavor of the fish can slowly penetrate into the soup. Open the lid, the fish soup has turned white, sprinkle a handful of chopped green onion and put the soup into a deep bowl. Take a sip of soup, marinate it and mix it with fresh food to make your tongue slightly hot, and then it will spread in your mouth, full of saliva, which is extremely delicious!

In 2, my friend opened a restaurant in a large commercial center near the subway station. There are twenty or thirty large and small restaurants here, and the quality and price of the food are similar, and the competition is fierce. Shen Yun made a friend's restaurant full of people with only a small menu. This most popular restaurant won? Creative design of tip of tongue? Among them, the food shape is very mysterious.

Shen Yun knows that guests always look at the menu first after taking a seat. Many people order food by looking at the photos on the menu, and the dishes made by her hands are quite artistic. For example, the simplest Chinese cabbage fried with shredded pork is mostly a piece of rotten paste, and instead of putting shredded pork into the plate all at once, she puts it into the plate one by one with pointed chopsticks. If she doesn't think the color of the whole dish is attractive enough, she will put a few red peppers on the shredded pork, and the whole dish will immediately shine.

Shen Yun will start from the source when designing recipes. She demands the chef's skill. For example, Chinese cabbage and shredded pork must be cut evenly and with similar length, and the ingredients such as mushrooms and bamboo shoots should also be cut into filaments, which are the same as those of Chinese cabbage and shredded pork? Figure? Unification. When loading dishes, we should distinguish between the protagonist and the supporting role. The supporting roles such as mushrooms and bamboo shoots can't steal the limelight of the protagonist. The center of the plate, just like the center of the stage, is the focus of the audience's vision. Must it be left to the protagonist? Although there is not much shredded pork, it will definitely be the protagonist.

Because of her professional relationship, Shen Yun often comes into contact with many advertisements for shooting food. She learned from the internet that in fact, there was a new profession of food stylist abroad a few years ago, that is, professionals who beautify and shape food. They use their hands to create a natural and perfect state for food, inspire photographers and take ideal photos. Different from chefs, chefs value delicacy first, while food stylist values visual effects first, which makes dishes look more delicious, make people feel hungry and have an appetite.

European and American professionals believe that good-looking food is no less than a haute couture fashion, and every food can be a work of art. Because visual cognition is the first choice for most people to recognize food, food stylists are very important to food producers and play a decisive role in marketing. A good creative modeling will soon bring rolling wealth.

who was the first customer? Master Kong?

at the beginning of 21, when entering this business, who was the first customer that Shen Yun contacted? Master Kong? , the other party asked her to be Fumando beef noodles? Knife? . In order to do this well, she needs to study how to make the beef red and beautiful enough, and how to make the hot air and small bubbles after the noodles are soaked through the device.

　? During this period, the test alone was done for nearly two weeks. ? ` in Shen Yun's mouth? Testing? , refers to the whole production process of this bowl of noodles for shooting. ? I'm going to keep studying how noodles and meat look the best. I'm going to cook the meat with luster, muscle and meat, fat and thin, and look a little steaming. ?

first, she diced beef and carrots, and rolled them in boiling water. Beef pieces should be taken out immediately, which can fully show their own texture, but not old; Diced carrots must wait for some discoloration before they can be picked up, put into the sauce with the beef pieces and soaked for coloring? Raw carrots are too bright and easy to steal the limelight of the protagonist, so cook them for a while.

step 2, put a bunch of noodles in boiling water neatly, just soak them a little, then take them out, put them in a bowl, and constantly adjust them until they are satisfied.

Then, bring out the soup base with sauce, cold water, food coloring, etc., and cut the onion. The prepared soup is slowly poured into the bowl from four sides with a pot. ? In this process, the action must be slow, so as not to spill the soup where it is not needed. ?

The next step is the most critical step. Take out the colored beef pieces and diced carrots and pile them on the noodles one by one. ? The relationship between carrots and beef should be well grasped, including how much diced carrots are exposed, which should be carefully observed and adjusted. The last finishing touch is to put the onion segments, so that people can look at them without feeling dull or loose. We must pay attention to the amount of onion segments and their visual center of gravity and color ratio in the picture. ?

in this way, does a bowl look good? Delicious? Is the braised beef noodles fresh? Out of the pot Yes. After the advertisement was broadcast on TV, it left a deep impression on hundreds of millions of people. A friend joked and asked Shen Yun if he took the opportunity to eat a lot of delicious food. Master Kong? . Shen Yun laughed and said:? When you do all kinds of research on instant noodles every day for a month in a row, you must be killed and don't want to eat it. ?

Many people think that food stylist is only busy when he is recording commercials, and he is free at other times. In fact, Shen Yun works as long as 12 to 16 hours a day, and sometimes even stays up late to shoot. On one occasion, the film was filmed for two whole days and two nights, because the demand of each product is different, and the technique should be innovated every time. For example, taking a hamburger, customers have their own considerations about the thickness of meat, the ratio of skin to meat or the position of cucumber. Shen Yun teased:? To be a qualified food stylist, besides professional skills, you should also be able to stay up late and have good physical strength. ?

In daily life, Shen Yun has to study all kinds of raw materials anytime and anywhere. For example, it is very difficult to shape ice cream, because no matter how advanced it is, it can't be photographed under the lighting of the studio? It had melted before it was put into shape. In order to churn out ice cream that won't melt, Shen Yun studied the formula at home for more than two months. The boss of Haagen-Dazs saw the shot advertisement and felt very realistic, expressing satisfaction, saying that Shen Yun was? Genius creative master? .

Shen Yun revealed that some food stylist in Europe and America often use mashed potatoes to make ice cream. However, you can't look closely, because there is a big gap between the texture of mashed potatoes and real ice cream, which gives people a very fake feeling. Shen Yun likes challenges, so he developed a substitute food for ice cream, which solved the problem of photographers. Her success was achieved through trial and error and sweat.

There are less than 1 people in this line of work in China.

Shen Yun often poses for dishes recommended by cooking, food and fashion magazines. There have been fans asking: What are the similarities and differences between food modeling and dish setting by chefs? She said:? To make dishes, the same dish must have a unified shape, and only when developing new dishes do you need to conceive a new setting style; What you need to do food modeling is a unique plate. ? In addition, there are differences in the degree of raw and cooked. Considering the need for relatively bright colors when shooting, vegetables that are easy to change color after being cooked, such as colored peppers, asparagus, broccoli, etc., can only be cooked to 7% or 8% maturity when used for modeling. However, dishes like tomato beef brisket can be completely cooked.

　? The best food style is to show appetite, but we should follow a principle: let the food show what it is. ? Shen Yun said that modeling a dish takes a lot of time depending on the difficulty coefficient. ? Sometimes, an hour is enough But sometimes it takes a whole day. ?

In fact, food stylist's job is often more difficult than that of other stylists, because he not only needs a keen insight into the beauty of objects, but also needs to know the nature of food and have certain cooking skills. These comprehensive qualities include: art foundation, photography foundation, chromatics, geometry, cooking, knowledge of ingredients, food price, cost control, prop collocation, hands-on ability and creative thinking.

In 212, Shen Yun was invited to participate in Hunan Satellite TV's Daily Progress program. Interestingly, she put a lot of production tools in front of the camera and stunned everyone. It turns out that apart from the chef's usual tools, her most commonly used ones are surgical or dental medical instruments: scalpels, surgical scissors, pointed chopsticks and so on. Although there is no danger in using these instruments, it especially tests the patience of work, and you must sit still in this line of work.

In April 213, Shen Yun did a classic case and took over an order from a famous pizza brand. Modeling pizza is a great test of food stylist's skill, because to make pizza look delicious, it is necessary to create a long and delicate drawing effect. Shen Yun added a lot of sticky cheese to the pizza and finally succeeded. But how to cut the petals? Finally, she boldly tried to cut with a chainsaw instead of a common knife, which made the drawing effect reach a perfect state: the audience could see that the cheese pulled out of the petals was continuous, which made people feel that the pizza was delicious and appetizing at first sight.

Shen Yun said, is it because of food styling? Complex? Talents in this field are rare all over the world. Take Sweden, a Nordic country, as an example. There are only six people in the country. In China, there are less than 1 people in this line of work. Shen Yun's salary is considerable, and his income is as high as five figures every 12 hours. Doing a big job and earning 1, yuan or 2, yuan is a piece of cake. ;