Brief introduction and detailed information of the new weekly

Magazine Catalogue: Biweekly Frontier Views on Current Affairs

New Weekly is by no means an unusual way to integrate information. This column combines meticulous attitude, interest and authority to easily sort out the current events and world situation that happened in two weeks for readers. Including "biweekly list", "I object", "quotation", "Knowlers" and other sub-columns.

The global situation of the world is a great vision.

Focus of global news and current affairs. Explore the national spirit in the era of globalization, interpret the ins and outs of world current affairs, predict the trend of global current affairs, create an exclusive international reporting model between the big vision and the big history, and invite various professional current affairs commentators and regional observers to participate in the overview of the current situation.

Observe the sharp reports on the news scene

Correspondents witness the place where domestic social current events occur, explore the parties, pursue the truth, and make keen observations with the judgment standard of New Weekly. Undertake the reporting experience of the original "headlines" and "live" columns of New Weekly, and launch weighty live reports and documentary reports.

Investigate first-hand folk oral history

Take first-hand oral records of hot or sensitive topics, select representative cases, conduct simultaneous interviews in big cities such as Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong, contact major domestic survey companies and websites for different topics, and collect folk views from all directions and angles. Since its establishment, it has become a folk text of China people's value orientation with sociological significance.

Cities discover the beauty of cities and explore the road to growth.

Explore new topics of urban experience, capture new trends of urban life, and report the development, orientation and influence of China city. The content consists of several reporting links, such as city topic, concept city, city reading, mayor interview and city party.

Brand experience emerging economic power map.

The calm analyst in Excited Consumer Society and the leading reporter in Brand Power Atlas revealed the winning ways and traps of local and international brands in China market, and paid attention to the personalized role and charm of executives in enterprise management. According to the reports and experiences of New Weekly in classic columns such as "Industry Giants" and "Visiting Famous Brands". Create financial column with new vision.

A searchlight for a man with a strong spirit.

Committed to excavating the sharp value behind the characters. The reporting categories include: heavyweights, celebrities and charming Facebook cities. This column is close to the mental journey of the characters, condenses the essence, extends the background and reveals the influence. Portrait shooting has a unique impact. There will be sub-columns of "Enjoy", "F40" and "Acne".

Pictures report interesting moments on the news scene.

Real-time images from the news scene tell vivid and thought-provoking news stories through complete image language and visual narrative. Adhering to the essence of the most distinctive "photo story" and "photo diary" of New Weekly, this column has become an excellent magazine media platform for news photo reporting in China through successful cooperation with famous photographic equipment manufacturers.

A connoisseur of style in the era of culture and great culture

Pay attention to the latest cultural trends at home and abroad, capture frontier cultural phenomena, and evaluate the social value of cultural artists. The reporting field covers all aspects of the great cultural era. Create the cultural style of the times with independent views and keen sense of touch. The content column covers movies, television, entertainment, art and cultural phenomena.

Fashion is the vane of global fashion.

The focus of fashion is not the trend. This column focuses on reporting global fashion from the perspectives of global economy, politics and social mentality, and reinterprets fashion from a brand-new and exclusive perspective. The report covers: creative economy, fashion, fashion industry, fashion trends and so on.

The spirit of the column era and the challenge of words

The challenge of domestic famous writers and experts in writing focuses on showing unique tastes, styles and viewpoints, and tries to present the combination of the spirit of the times and writing. Focus on building a special column that belongs to the reading interest of New Weekly. Break through the barriers in different fields and restore the truth of wisdom and the * * * nature of reading.

Magazine Style Since Ling became the youngest creative director of New Weekly, the magazine has undergone great changes, getting farther and farther away from news and getting closer and closer to urban magazines, forming a unique magazine style that is not available at home and abroad. It's fashionable, but it has something to do with news. There is news, but I can't feel its seriousness and sharpness.

What New Weekly has to mention is that during Ling's tenure as the creative director of New Weekly, its influence declined significantly.

Development course1August 996 18, first issue, newsprint, 64P.

1997 September 5, changed to coated paper, increased to 1 12P.

2001September 15, changed to art paper and increased to 128P. This is the second comprehensive revision of New Weekly: based on new observations and new viewpoints, it shows the wisdom and spirit of grasping the pulse of the times, studies the reading trend of readers in the new century, reconstructs the content section, carries out a brand-new information combination, focuses on the new writing methods of "social observation" and "lifestyle", and embodies the new visual style all the time. Fully in line with the international pattern, the version was expanded to 16P, and the full-color printing of art paper was changed to 128P. Published at the beginning and the middle of each month, with the retail price unchanged. 15p.

New Weekly is regarded by some readers as a frontier observer of the times. In the early stage, he devoted himself to the integration of news, which was similar to the current news magazines. Later, he drifted away from news magazines and became mainly based on urban topic setting and hype concepts.

The influential figures in New Weekly are Feng Xincheng, He Shuqing, Ling,.

The famous writers of New Weekly are: Huang Junjie, Hu Yun, etc.

Magazine influence "New Weekly" is a "viewpoint provider" in the eyes of readers, which always brings fresh shocks and concepts to readers and guides readers to pay attention to the trends that are happening and will happen. The cutting-edge young people who grew up watching New Weekly have now become the backbone of promoting social progress.

The new weekly "New Weekly" is the "birthplace of topics" in the eyes of media peers and creative workers. Retarded China TV, Gone with the Wind, Her Century, The Fourth City and Wulitou. "Eggs laid in the 1980s", "Suddenly Middle-class", "Here comes the cheap guest" and "The fierce woman" ... Many classic topics in New Weekly and the annual "Big Stock" and "Valentine's Day Special"

New Weekly is a "think tank", which can not be ignored in the eyes of businessmen and investors. The annual "Four Lists"-China's annual cutting-edge list, lifestyle creative list, China's TV program list and China's urban charm list have become the weather vane of the times, economy, culture and urban development.

City Charm For a long time, New Weekly has accumulated rich experience in reporting and commenting on city topics, and has made outstanding achievements and extensive influence. Its series of special reports, such as City Charm Ranking, City Failure, The Fourth City, The Bund and Its Advocated Life, combined with powerful domestic media such as Southern Weekend and Sina.com, made an unprecedented annual large-scale evaluation of China's city charm index. At the same time, the selection activities will lay the foundation for the first large-scale China folk "City Forum" and have a positive and far-reaching impact on the development of China.

Starting from 1998, New Weekly created an "annual list" in its annual "inventory" to investigate the annual situation and point out social trends. 200 1, the annual new weekly list was transformed into the annual cutting-edge list of China, which was jointly created by New Weekly and powerful domestic media. From the perspective of "China viewed by the media" and the standard of "cutting edge", a new media brand with folk, independence and authority was born.

New Weekly's annual cutting-edge list has successfully held the awards of China's annual cutting-edge list in 200 1, 2002 and 2003. China's annual cutting-edge list will become the most authoritative and influential public selection activity of China media with a more open vision and stronger joint operation.

The TV program "New Weekly" has been paying attention to China TV, and witnessed and promoted the development of China TV with a series of sharp reports, such as "Retarded China TV", "Spring Festival Evening: The Sixteen-Year Itch", "Breaking Bad TV" and "China TV Program 1999", and became a pioneer of public opinion in evaluating China TV with loud voices and profound insights.

Since 2000, New Weekly has initiated and cooperated with newspapers, magazines, television and the Internet for many years, and made a comprehensive, multi-angle and large-scale three-dimensional review of the annual development performance of cross-media China TV programs, program hosts and even China TV industry. China TV program list has become the most valuable extension brand of New Weekly, which has a far-reaching influence on China TV and even China media.

If you want to create a creative China, you must first create a creative life. On the basis of successfully publishing the list of lifestyle ideas in 2004, New Weekly, together with powerful media and trend experts from different fields on both sides of the Taiwan Strait, selected this year's high-quality ideas and published the list. Founded in 2002, this list publishes the selection results of outstanding ideas in China people's lives in the middle of each year.

In 2004, the first prize was awarded. Established two categories: "Top of Creative Life10" and "Main List of Lifestyle Creativity". The main list includes: annual creative city, annual creative marketing, annual creative media, annual creative TV show, annual creative tourism, annual creative space, annual creative habitat, annual creative building, annual creative products, annual creative people, annual creative people and special contribution award for optimizing life.

Adhering to the "2002 Lifestyle Creative List" which debuted in 2002, the main line of "Consumer Creativity" in 2003 and the successful landing experience in 2004, New Weekly will seek the essence of lifestyle innovation in the coming year from the more accurate positioning of "creativity" and "mode".