Traditional Culture Encyclopedia - Photography major - Why are there so many seal cutting shops in Jining, Shandong Province on Taobao?

Why are there so many seal cutting shops in Jining, Shandong Province on Taobao?

There are probably three reasons:

First, most of the Taobao seal cutting shops in Jining are in Qufu. The physical stores are all around the Sankong Scenic Area in Qufu, and they are mainly purchased by tourists who travel to Qufu. The price is cheap and desirable, but the habit is serious and the level is not high.

Secondly, as far as the overall atmosphere is concerned, Shandong is a big cultural province with a strong cultural atmosphere of calligraphy and painting seal cutting, which has driven a large market and a large number of practitioners. Foreign tourists come to cultural scenic spots such as Mount Tai in Sankong, and most of them like to feel this atmosphere and buy some as souvenirs, which further promotes the development of this industry.

Thirdly, Qufu seal cutting shop has a long history in Taobao, forming a scale demonstration effect. So you will see many beautifully made Qufu seal cutting Taobao shops on Taobao. Compared with other new seal-cutting Taobao shops, it has a price advantage (most postage and brocade boxes cost 20 yuan to 30 yuan, while young members of Xiling Printing Society cost about RMB 1000 per word, and young members of China Book Association cost 300 yuan to 400 yuan per word). Technical advantages (Meitu can be promoted on the home page) and favorable comments are more conducive to survival in Taobao, a place that pursues low prices.

Generally speaking, there are many reasons for the existence of Qufu Engraving Shop on Taobao, and the above are just general reasons. But as far as the overall customer environment of Taobao is concerned, people pursue cheap things on Taobao. However, seal cutting, an art category with huge initial investment and high entry threshold for learning and appreciating, is not selling well in Taobao. Only Qufu, who has a quick hand, quick lettering, low initial investment and relatively clean printing, can survive. However, the artistic value is really not high, there is no collection value, and the temporary commemorative significance may be a little bit.

Personally, Taobao is a paradise for socks customers and a hell for craftsmen. Above, over.