How to quickly occupy the market when the mobile terminal of wedding photography promotes blowout?

Wedding photography promotion must first attract the attention of the audience, and promotion click is the most important step. Through the interpretation of three cases, I would like to talk about my personal views on the promotion of wedding photography. Personally summed up eight words: "either sad or tempted." Below I will analyze three cases and share my own adaptation to see if there are different effects. Case Sharing Case Form: Jiugongge Copywriting Content: How much is it to take wedding photos in Xiamen tourist resort? Honeymoon trip+wedding photos+all-inclusive hotel wants to know the price, leave a message 1 Want to know the activities, leave a message 2 More benefits for me? Case study of free wedding photos: the exquisite materials of fashion travel photos are easily favored by the audience, and the copy is simple and direct, which clearly presents honeymoon travel+wedding photos+hotel and one-stop service to the audience, which has certain practical appeal. However, if you use soft text with exquisite materials of fashion travel to cut into the audience's inner yearning, you will also get different results. It is also a skill of photography promotion to let the audience think of the picture of Ta and the other half in this scene at the moment when they see the copy and pictures through soft text, and to transform the complex commercial advertisement information into the audience's beautiful and poetic vision. Copywriting adaptation: Go to Gulangyu Island in Xiamen with Ta, and leave the best memories and romantic honeymoon with Ta in the afterglow of sunset. We wait for the wind and you here. Want to know the price, leave a message 1. Want to know about the activities, leave a message at 2 o'clock to get more benefits? Free wedding photos of different copywriters can stimulate different potential emotions in consumers' psychology and stimulate their desire for consumption. The value of copywriting should be to create a "sense of tension" and make them feel that "if you don't spend it soon, you will lose it." Of course, a curious copy can always attract the attention of the audience, because human curiosity is a magical thing. Case form: video copy content: # Payment after taking pictures, unconditional refund if you are not satisfied with shooting # Shocked! You can still take such wedding photos in Beijing! ! ! Click to view the Price List Tel: 158xxxxxxxx Case analysis: This case makes full use of consumers' curiosity, leaving some suspense for the audience with "shocking" and "unconditional" copywriting and gorgeous video images, and arousing the audience's desire to know more about the wedding photography. Leave some room for the audience to think that even if I buy it, I can get a full refund as long as I am not satisfied, so I'll try it. This makes it easy to grasp the psychology of the audience and promote it successfully. Of course, tension and curiosity can also be integrated, with beautiful video images, so that the audience's curiosity is more intense. If you hesitate, you may miss more than one chance to take a wedding photo! Copywriting adaptation: You can imagine the romance of dating under the Paris Tower, but you can't imagine the real feeling of taking wedding photos in Beijing Hutong. Don't miss this time, don't miss Ta, this is the best place to know you. Click to view the "Price List" Tel: 158xxxxxxxx. Everyone is very afraid of losing it. For example, if you find 50 yuan on the ground and find it is counterfeit, you won't be too sad. When picking up money, 50 yuan in your pocket will be taken away by thieves, and you will be angry to death. Think about it. It was fun. Also lost 50 yuan. It doesn't matter if you can't find us. It's sad to lose us. So we can apply this psychology to promotion. I won't say how happy I will be if I buy my product, but I will tell you that I will be very sad if I don't buy it. For example, the following case, copy content: No matter whether you got married on 20 17 or 20 18, try it! What if you win? Go →→→ case study of free wedding photos: use free photo opportunities to attract the audience's attention, and use exquisite video images to enhance the audience's desire for acquisition. The words "try" and "what if you win" are skillfully used in the copy. "If you don't take part in this activity, you will miss a free photo opportunity, and this opportunity will be taken away by others. Don't you feel sad? " This kind of psychology is conveyed to the audience. As I said above. I won't say that I will show you how good the effect is through this shooting. I just want you to know that the choices you make will make you feel bad. As for the effect, you will know naturally when you come to participate. Comparing the above cases, we can easily see that no matter what form, wedding photography promotion advertisements should pay attention to one thing: we must seize the pain points of users and capture their hearts. Among them, the combination of copywriting and pictures or video content must attract the attention of the audience, and the user precipitation will naturally follow. APP dry goods store: focus on the field of mobile marketing, APP promotion, welcome.