Appreciation of Shanquanmei's Photography Works

How to prepare the illustration portfolio, from the first draft to the completion of the illustration professional portfolio?

1, determine the theme

When you decide to prepare a portfolio, all kinds of ideas may appear in your mind, but all your ideas cannot be reflected in the portfolio. Therefore, students need to choose the most interesting and core points according to what they are best at.

In other words, choose specific topics as much as possible, rather than abstract and broad topics. Too broad a theme is often not conducive to your next creation, and later creation is not easy to control.

2. Preliminary investigation

Speak with facts and show with data. After determining the theme of the portfolio, students should use various channels to collect information. You can go to official website to consult or refer to books. It is necessary for qualified students to ask their seniors and sisters. However, it should be noted that while collecting a lot of inspiration materials and divergent thinking, it is also necessary to systematically integrate the information collected by the investigation.

3. Inspiration transformation

Illustration involves a wide range, and in the process of creation, it will involve the use of various elements. In the first two steps, the direction of the portfolio has been roughly determined. In this step, it is necessary to transform inspiration, refine important elements, and make a concrete deliberation on the content of the story according to the previously determined theme, and refine each part as much as possible. In this process, we should also constantly refer to the information collected in the previous period.

Draw more sketches and take more pictures. Pay more attention to some websites, such as some domestic art bloggers, foreign websites such as viemo and nowness, and many fashion-related websites.

Step 4 draw a sketch

Sketch painting will lay an important foundation for your own satisfactory writing, which is extremely critical in the creative process. The composition, tone, style, elements and the arrangement of the relationship between elements of the work will be basically finalized in this step.

5. Manuscript creation

With the previous sketch as the blueprint, it is relatively easy to create this part. This part only needs to be planned and implemented carefully. After finishing the picture according to the sketch, pay attention to the steps in the drawing process. First determine the position and area of blank and coloring, then tile the color, and then describe the details.

6. Final typesetting

After all the projects are completed, the Bronze Beard Gate needs to typeset the portfolio. Some students like typesetting after completing a project, while others like typesetting after completing all projects. However, no matter which typesetting method, the ultimate goal is to make the work perfectly presented. However, in the process of typesetting, we must put the theme, style and logic throughout the whole portfolio typesetting.

Nongfu Spring illustration analysis 1, clarifying the illustration content and task 2 audience positioning 3 expression style positioning 4 expression technique positioning Since last year, Nongfu Spring sold "17.5 orange" across the border, causing an exclamation in the industry: Nongfu Spring will also sell sentimental fruit. At the beginning of this year, Nongfu Spring played a new trick in its traditional strong bottled water-three high-end new products, both in packaging design and concept, which were full and impressive.

The new packaging of Nongfu Spring has been well received in our dealer survey, and the three products also have their own characteristics.

One of the new products: Nongfu Spring glass bottle high-end mineral water

High-end water is a hot concept in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price.

At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and profound natural or humanistic cultural connotation.

In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts.

In fact, as early as June 20 12, Nongfu Spring had already received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back.

This product has 8 packaging styles. The main pattern of the bottle is selected from the species unique to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, there are words such as "There are 58 species of national key protected animals in Changbai Mountain, and the Siberian tiger belongs to the national first-class protected animals", which reveals a strong ecological and humanistic care.

The second new product: Nongfu Spring natural drinking water (suitable for infants)

In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The latest baby water developed by Nongfu Spring was also launched at this conference. Prior to this, there was no bottled water product specially designed for infants to drink and prepare formula food directly in China.

Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral content or without mineral elements is not suitable for infants to drink. In addition, the requirement for commercial sterility of baby water was not listed as an indicator in all bottled water in China.

All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging!

The third new product: Nongfu Spring student mineral water

Twenty years ago, Nongfu Spring introduced sports cover packaging, which was warmly welcomed by children. The slogan "Don't make such noise in class" is impressive.

In order to commemorate this product full of childlike interest 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students.

In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the lid is opened, ordinary tumbling and inversion will not let water out, which is very suitable for children.

In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels to show the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children.

Illustration school? 1. What are the good schools specializing in illustration in Europe?

Different from the strong commercial atmosphere in the United States, the British illustration style is relatively calm, with a profound historical accumulation, and has also trained many unique illustrators. While adapting to the development of the times, teaching still adheres to the classic traditional teaching concept, gradually explores each student's personality and gives each student sufficient development space.

School recommendation:

Renyikan Burwell College of Art

Kan Burwell deeply appreciates this.

Have a distinct personality

And can

The original image of narrative method.

student The Burwell College of Art does not confine illustration to a specific field, but encourages students to try and challenge in the commercial, social, political and cultural fields. Cultivate students' visual thinking, research skills and narrative ability. Pay attention to maintaining and promoting the core value of professional practice.

University of Edinburgh

The University of Edinburgh defines illustrations as

Form, color, line, content and composition of picture space

. Through various visual forms, it reflects the changing characteristics of contemporary art, design and publishing industries. The illustration major of Edinburgh University has its own teaching methods, which advocate observing and perceiving before creating and expressing. According to different themes, guide students to turn observed content into creative inspiration from their own perspective. At the same time, the University of Edinburgh also believes that knowledge accumulation and aesthetic sensitivity are the fuse of illustration creation, and various modern graphic design techniques are only ways to assist inspiration expression.

nottingham trent university

nottingham trent university

Encourage students to find their own professional creative fields.

Such as printing, digital media design, production and distribution. At the same time, Nottingham Trent University hopes to train students to be excellent narrators.

2. Which school in China has a better illustration major?

If you want to take the postgraduate entrance examination, I suggest you go to schools like Gome, Yangmei, Beifu and Beiying. After all, the majors in these schools are systematic and comprehensive, with strong pertinence and high vision, which will help you in the future. I will graduate next year and prepare for the exam. I only hate my weak culture. I wish you success!

3. What are the good institutions recommended for studying in British illustration?

Recommended institutions for studying illustration in the UK and their application requirements;

1, University of Edinburgh

MA/m fault diagram

Admission requirements: GPA80, IELTS total score of 6.5, single item not less than 6.0.

2. University of London.

Mail and Visual Media Mail and Visual Media

Admission requirements: GPA80, IELTS total score of 6.5, single item not less than 6.0.

3. Glasgow Art School

Photographic planes, illustrations and photography

Admission requirements: GPA75, IELTS total score of 6.0, single item not less than 5.5.

4. falmouth University.

Ma Illustration: Authoritative Practical Illustration: Writing Practice

Admission requirements: GPA75, IELTS total score of 6.0, single item not less than 5.5.

5. Nottingham Trent University

Mail illustration

Admission requirements: GPA75, IELTS total score of 6.5, single item not less than 5.5.

6. sheffield hallam university.

Design (illustration)

Admission requirements: GPA75, IELTS total score of 6.0, single item not less than 5.5.

I want to be an illustrator. What university should I go to?

Almost all fine arts colleges have design majors, such as graphic design, packaging design and display design. Like what, Central Academy of Fine Arts, Chuanmei, etc.

Students of oil painting department, Chinese painting department and color art department can also follow this direction after graduation.

Other schools can study as long as it is not dominated by a single subject. The landlord can first determine which city you want to be in and which score line, and then choose a specific university.

5. Which universities in China have illustration majors?

Illustration is not an independent major, and general art colleges can learn related knowledge, such as Central Academy of Fine Arts, China Academy of Fine Arts, Luxun Academy of Fine Arts and so on.

Also, if you don't go to college, you can learn illustration. There is a school called Ji Lang, which is very famous in the industry.

6. Which university's illustration department is easier to test?

At present, the school's illustration major has not been set up, because the particularity of the illustration course is limited there. For example, as we all know in universities today, the learning knowledge and society are greatly derailed, and illustration needs practice and specialty. We can't say that we can't set up an illustration major, cultivate interest and connect with the society.

The illustrations we usually draw may be more of our own preferences and hobbies. This is far from the real illustration works. Because of the need of work, the author is required to draw the customer's requirements and ideas, not what he likes. Therefore, this requires teachers to have on-the-job illustration work experience, and can't simply teach anything after staying in school as a teacher. It's just some painting methods. This is the biggest limitation.

Illustration is a new industry, which is being concerned by many people, and many schools want to open up the idea of illustration specialty. However, the illustration market in China is different from that abroad. The biggest demand for illustrators in China is publications and teaching materials, which are more popular. There are many styles of illustration abroad, and the industry is also very mature. But in China, illustration is an initial stage. If you really like illustrations,

The Illustrator Digital Art Center specializes in training illustrators and original game painters. It is the training institution with the best reputation and the earliest school time in Wuhan. If you want to know more about illustrators, you can use the network-illustrator.

I hope my answer is helpful to you.

7. What are the schools specializing in illustration at home and abroad?

Recommended by foreign institutions studying illustration.

1. maryland institute college of art

Students majoring in illustration in College of Art, Maryland University. We will learn how to create, encourage students to have a dynamic understanding of the field of illustration, and encourage students to lead the future of illustration art. The major emphasizes students' unique artistic perspective and understanding of illustration. The teachers in the Department of Illustration are professionals, and they share their successful experiences in class. They will also appear in all majors of the Department of Illustration, comic seminars and art festivals. In addition, some famous speakers will also discuss their works and comment on the students' works.

2. Savannah College of Art and Design

The illustration major of Savannah College of Art and Design is very famous, which has two directions: illustration and illustration design. The first one tends to the traditional illustration major, paying attention to students' artistic expression, and the second one is a comprehensive major, which mainly trains illustrators with design ability. SCAD's postgraduate illustration major also provides students with corresponding studios. By doing projects in such a professional environment, students gradually learn how to establish their own creative styles and techniques through their own unique perspectives, and then have a comprehensive understanding of the design industry.

Illustration is recommended by British universities studying abroad.

1. Most of the teachers in the Art College of Brighton University are very prestigious artists and architects. The college also has good cooperative relations with Nagoya Conservatory of Music and Art in Japan, Korea Design and Research Institute and some universities in Britain and France.

Master of sequential design and illustration (MasequentialDesign &; Illustration has a history of 20 years, and students need to be trained by tutors, seminars, group assignments and speech assignments to complete their own works independently.

This course requires applicants to have relevant professional background, with an average score of about 75. They need to provide works and a 600-word proposal, IELTS 6.5 and Writing 6.0. Some applicants need to attend an interview.

2. In 2008, Edinburgh Art Institute taught the illustration course of Edinburgh University. As the top art college in Europe, Edinburgh Art College teaches the most cutting-edge design concepts. This course is aimed at advertising, web design, publishing, media and other employment fields.

Studying here, in addition to being equipped with perfect learning settings, you can also learn and communicate with foreign painters and designers, and you can also participate in domestic and international competitions. In a word, it is very attractive to study such a creative major in such a challenging and supportive atmosphere.

This course requires applicants to have relevant professional background, with an average score of over 80. IELTS score is 7, the single item is not less than 6.5, and more importantly, the portfolio.

3. Nottingham Trent University School of Art and Design is one of the oldest art and design schools in Britain. It enjoys the same reputation as Central Saint Martin, has the top art design center and studio in Britain, and is also an important gathering place for artists and fashion designers.

This course is mainly to train students to expand and understand the relationship between contemporary society and design through a series of study plans, research or works creation, and apply it to their own independent design works.

This course requires relevant professional background or relevant work experience, and the average undergraduate score is above 75. IELTS 6.5, no less than 5.5 for each item. Similarly, you need a beautiful portfolio.