Requirements for photographic products

The general requirement of commodity photography is to fully express the shape, quality and color of commodities without exaggeration.

Form refers to the form, modeling characteristics and picture composition of goods.

Quality refers to the texture, quality and texture of goods. Product shooting is very strict with quality. The shadow level that reflects quality must be clear, delicate and realistic. Especially in subtleties, highlights and shadows, the performance requirements for quality are more stringent. Appropriate light distribution angle and light contrast can better complete the performance of confrontation.

Color, commodity shooting should pay attention to the unity of color. Color and color should be in contrast to each other, not in opposition, and they are a unified whole. "There is no need to be elegant in the room, and there are not many flowers." Color processing should be as simple, accurate and pure as possible to avoid complexity, disorder and confusion.

Elements needing attention in product photography

First of all, the photographer

In product photography, the photographer is the executor, so the photographer's aesthetics is very important. Photography inspiration also determines the aesthetic feeling and attraction of products. Photographers with good inspiration and photographers with good inspiration can get twice the result with half the effort.

Second, photographic equipment.

The ancients said that "if a worker wants to do a good job, he must sharpen his tools first". Therefore, in product photography, it is absolutely impossible to have a good photographer without good photographic equipment, just like Lu Ban's work without an axe and the chef's cooking without a good pot, and he can't shoot a good work at all.

Third, the scene layout

In product photography, good scene layout can make product photography more brilliant, and the same background layout will not produce product pictures. Good scene layout can take distinctive product pictures, so product layout and shooting planning in the early stage of shooting are also very important.

Fourth, post-production.

In product photography, no matter how good the picture is, it needs to be revised and adjusted later. No matter how good the photographer is, it is impossible to take a flawless photo. Excellent photography technology and strong post-production can make perfect product pictures.