Huashui mobile phone photography course

Online shop entrepreneurship is not in progress, but has become a craze.

Of course, we also see some participants come to an abrupt end ... It is hard to avoid the survival of the fittest, but many times, based on some cognitive problems, some entrepreneurs have fallen into a passive position before they can show their advantages.

First, it can't be started for a long time: although the "historic first order" appeared in a short time, the business volume was at a very low level for a long time afterwards.

Maybe it started late. Credit accumulation and attention show that the strong will always be strong, and it is not easy to improve by time. In fact, it belongs to inadequate preparation and underestimates the difficulty of opening an online shop.

The conventional response is that the so-called five cents offset all brands and incite the market through short-term price strategy. Need to endure certain losses. Kill two birds with one stone is to buy a batch of popular goods at a discount.

I hope that after the customer has the first consumption experience, it will be easier for the second time.

Second, simply copy the operation of offline stores: there is no problem with the reference itself. The problem lies in some advantages of physical stores, which are difficult for online stores to reflect. For example, customers enter the store because of the discount notice outside the physical store, but in the process of selection, the shopping guide will say that this is of course cheap, but if there is a better one, customers will buy a better one and it will be more expensive. Therefore, shopping guide is very important.

Online stores have their own unique advantages, that is, they can reach customers different from traditional ones. For example, Panjiayuan in Beijing has some interesting handicrafts, and shop operators are waiting for customers to come to the door. In the CBD not far from here, many young people actually have a demand for handicrafts because they buy new houses, and they can make ornaments, but quite a few people never go to Panjiayuan. Or online shopping is a key to open a new market.

Third, purely product-driven: online shop entrepreneurs will overemphasize professional characteristics, such as operating philatelic products, which are in a specific range. This belongs to business reading. Watch too much.

Clients are real people, not computers. He hopes that a certain store can meet his own needs.

For example, the management of philatelic products should cover stamp albums, magnifying glasses, protective bags, tweezers, stamp catalogues and so on. If an online shop can better meet the needs of customers, operators will find that people's price sensitivity is actually not that high. More importantly, emphasizing professional characteristics is actually a reluctant thing.

Fourth, online and offline fights, or the friction between online stores and physical stores: Many online store entrepreneurs actually have physical stores, so this matter is actually not that simple.

The sales staff of the physical store has been calling the operator, because the customer is based on the price of the online store and asks for some discounts on this basis. Now that he has come to the scene. Online pricing is actually cheaper than physical stores. How did you solve it?

If the gross profit margin of the goods finally sold generally drops by 20%, there is no need to do it.

Even for large enterprises, this proposal is difficult. Their solution is that some goods are bought online and some are sold in traditional channels. This also means that their transformation is more difficult than expected. This method is not suitable for online shop entrepreneurs.

The key is, how do you define online shop entrepreneurship? At this stage, whether the physical store is more important or the online store is more important, one is the main and the other is the auxiliary. It is still dominated by physical stores, and the role of online stores is to maintain old customers, just like a constantly updated sample. Or online stores are the main ones, and physical stores are experience stores.

You can also emphasize both, but don't connect the two stores yet. That is, one team, two brands.

Fifth, there are not many goods sold, but entrepreneurs are overwhelmed by orders: there will be many problems. The customer opened the package and found that it was out of stock, so he returned the package. You must reassure the customer and be confused about what went wrong.

The whole order system is based on common sense ... of course, improving the background process is not simply equivalent to using a set of order processing software. Software reflects your understanding, so what is your understanding?

Many online shop entrepreneurs will pay attention to the marketing of their peers, but there is no more reference and background processing procedures. Learn faster in this respect, otherwise there will be no positive transformation.

Sixth, tepid: business, but not enough, the so-called chicken ribs. The biggest challenge for online shop entrepreneurs is to reduce the gross profit margin, but they still can't get enough orders.

When there is no internet, many people want to start from the grocery store on the corner. ...

There is no simple solution, just as no one can predict the house price in the second half of the year. The problem here is that you are not professional enough. It's either the photo or the explanation, or your order is processed too slowly, or it may be the product problem at all.

Some competitors are far more diligent than you think. Every morning, they get up and bury themselves in their work. It was dark when they turned around unintentionally. It may be like it, or it may be the pressure of life. In short, some people are willing to pay more for their work.

The biggest feature of internet entrepreneurship is that the market feedback is very fast, and active adjustment according to feedback is the most important thing for online entrepreneurship.

After a period of practice, you can come to a conclusion whether you are really suitable for this industry, but at least you have experienced it.

photographic equipment

The biggest difference between online stores and traditional physical stores is that the latter can see and touch the real goods, while the former is just the opposite. Therefore, an important part of opening an online shop is how to present the most beautiful pictures of goods to consumers. In order to take good photos, shoppers must have digital cameras, studios and other photographic equipment. Therefore, photographic equipment will have a great market on the Internet. But to open such a store, we must first have sufficient funds, good sources of goods, and certain professional knowledge of photography.

-online shop decoration category

With the development of e-commerce, more and more people will join the online shop industry. Therefore, the demand for store decoration and picture design will grow. After all, not everyone who opens a shop has such professional knowledge. Shops need little capital and cost to decorate shops. Everything can be done by computer, but it requires very high professional knowledge.

-Postal supplies

Because the postage of the national post is low, it radiates to every corner of the country. Most online shop owners deliver goods through the post office and express delivery, and there are few face-to-face transactions. However, the prices of cartons, packaging bags and stamps in post offices are relatively expensive, while online postal supplies are relatively cheap. So many sellers choose to buy online, which can save a lot of mailing costs.

-Shop planning suggestions

If you are a senior seller, you are very familiar with the operation of opening a shop online, have a deep understanding of e-commerce and have your own unique views on online sales. I suggest you open a shop (consulting service, selling point) specifically for sellers. There is only one purpose to help sellers improve their sales performance.

Express homesickness, pour out work troubles, and convey friendship warmth ... Xiao Ting, a migrant worker from Chongqing, won a generous reward for creating inspirational short messages to express his true feelings. "I didn't believe in online entrepreneurship at first, but now I can get the support of so many people by writing short messages casually. It seems that online entrepreneurship is really useful. I want to call home and tell the good news! " At the scene, Xiao Ting excitedly told the author that "network entrepreneurship" is deeply rooted in the hearts of migrant workers.

It is understood that under the guidance of China Mobile Group Corporation, the "Love China Start a Business in Guangdong" online entrepreneurship competition held by Guangdong Mobile has attracted more than 2.26 million users to register and participate, collected 2.07 million entries, downloaded 56.5438 million times and forwarded nearly 690 million short messages.

"Grassroots Entrepreneurship" with Low Investment and High Return

Liu, a graduate student of Guangzhou University. In just a few months, he has created mobile phone novels such as Cai Xia, Bragging, Black Boy and Mother, which have brought him rich returns. In the recent weekly and monthly awards alone, he got 2,500 yuan for telephone calls, in addition to several thousand yuan for income sharing.

"The online entrepreneurship competition is very suitable for students like me, which can not only get a certain income, but also affect their studies." It turned out that the heavy postgraduate entrance examination task made it difficult for Liu, whose family was poor, to study and earn money part-time. The online entrepreneurship competition, which took relatively little time and energy, made his tuition settled.

"Increase the promotion of online entrepreneurship competition, let more poor students rely on online entrepreneurship to help complete their studies, and at the same time accumulate funds and experience for employment and entrepreneurship, laying a solid foundation for their future." Liu was full of gratitude and didn't forget to make suggestions.

Liu is not the only beneficiary on the platform of "network entrepreneurship". Among the hundreds of "grassroots entrepreneurial stars" who stand out from the big stage of the online entrepreneurship competition, there are students, teachers, unemployed youth, migrant workers, white-collar workers and civil servants. At present, 600,000 works have emerged in the online entrepreneurship competition.

In August this year, Guangdong Mobile launched a mobile application network entrepreneurship plan, which is divided into three parts: creative competition, developer competition and evaluation competition. Among them, the developer contest lasted from 10 to 10 on February 23rd, aiming at attracting grassroots developers or manufacturers with the ability to develop mobile applications to join the mobile application network to start businesses, and providing more mobile application products for the majority of enthusiasts through the contest.

This platform allows Liu Lei, who has been studying mobile phone software for five years, to see business opportunities. He sent the practical mobile phone small software with copy and paste function developed in 2004 and 2005 to the platform through the mobile phone MM developer community, and soon won the favor of the majority of mobile phone users. "Without a high registered capital, it is rare to provide a series of related business cooperation, technical exchange, entrepreneurial support and other services for mobile phone application developers through China Mobile Developer Community. It is rare to have such a low-risk and high-return entrepreneurial platform. Of course, we must try. " Liu Lei said.

The entrepreneurial model of "low investment and high return" is the advantage of "network entrepreneurship" which is different from other entrepreneurial channels, and it is also the reason why it is close to the grassroots. Vocational training experts believe that the low-threshold, low-cost, low-risk and high-return online entrepreneurial activities have opened up a new road to employment and entrepreneurship for many talented unemployed youth, greatly alleviating the social employment pressure. "Network Entrepreneurship" has become a hot word for Lingnan youth to display their creativity, show their talents and start their own businesses.

There is a "entrepreneurial tide" in South Guangdong.

"Whether a place can become a depression to attract talents, the entrepreneurial environment and entrepreneurial awareness are very important." The leaders of Guangdong Provincial Party Committee once said that a good entrepreneurial environment is an important factor to promote the healthy and sustainable development of local economy.

However, the holding of the "Love China Sailing for Guangdong" online entrepreneurship competition has played a role in attracting jade to a certain extent, and promoted the consolidation and development of the concept, skills and conditions of online entrepreneurship in Lingnan area.

"It is said that Shenzhen is a wandering city, but I want to leave a passer-by with the camera." This was expressed by Han Jiang in his diary a few months ago. Now, he has become a hero of online entrepreneurship.

Studying business administration, he usually likes photography, and the road to entrepreneurship has been repeatedly blocked. By chance, he learned that Guangdong Mobile was holding an online entrepreneurship competition, so he uploaded some of his photographs to the website. Unexpectedly, he became the author of seed MMS in a short time, with thousands of downloads. "It can be said that this is a grassroots platform. What we have gained here is not only economic benefits, but also a unique entrepreneurial thinking. " Han Jiang said frankly that after participating in the Entrepreneurship Competition, he felt that he was one step closer to his dream.

The wave of "Collection and Forwarding of Book Awards", "All People Love Shenzhen" Short Message Culture Festival, "Love China and Start Chaozhou" Red Duanzi Creation Competition, "Red Duanzi Classic Southern Dialect" Short Message Collection Campaign ... The wave of "Network Entrepreneurship Competition" swept across Guangdong, and various cities adopted local characteristics to promote "network entrepreneurship".

At present, there are 448 winners of weekly and monthly prizes in the online entrepreneurship competition, including more than 693 winners of 500 yuan Prize, 380 creators above 1000 yuan, 85 creators above 5,000 yuan and 27 creators above 10,000 yuan.

"Let the online entrepreneurship competition platform continue to play its role and help more aspiring young people to fly their entrepreneurial dreams." The relevant person in charge of Guangdong Mobile told the author that after the "Love China, Start a Business in Guangdong" online entrepreneurship competition, the revenue sharing mechanism of the competition will be continued, and young people will be encouraged and called on to explore entrepreneurial ways and innovative entrepreneurial models through various information platforms, so as to promote employment through entrepreneurship and continue to promote youth employment and entrepreneurship.

"Low-carbon economy" is in line with the world

Today, China Internet has 300 million netizens, and more than 2 million Guangdong netizens participate in online entrepreneurship. What does this mean? There is not only money to be earned here, but also the popularization and promotion of this entrepreneurial model. It does not consume limited resources, but can create income and spread culture. Whether it is college students, migrant workers or busy mental workers, "network entrepreneurship" provides them with convenient and efficient entrepreneurial methods and practical business opportunities.