How to start and choose the track if you want to be a writer from the media?

For a novice of print media, it is very important to choose a suitable operation track, which will directly affect your creative direction, audience and realization method.

We often see some media bosses say, you must be a vertical media.

The so-called vertical production means that you have to dig deep in one direction.

For example, if you choose the food field, you should continue to publish the content of food types, and all articles in the later period should be perpendicular to this field. Don't cook today, do technology tomorrow, and do parenting the day after tomorrow. Such an account is absolutely impossible, and no one likes to see an account with messy content.

Media is content-oriented. When you have good content and good quality, people will like it, people will praise your content and forward it to the collection.

First, how to choose the track that suits you?

This is a very important and crucial place, so you must choose your own fields and specialties of interest, so that you will have a steady stream of materials and interests to create and persist.

Ask more positive questions: Who am I? what can I do? What value do I provide to users?

1, choose from hobbies.

For example, I like painting. I can teach you to draw or show my own works. For another example, I like studying the content of girls' growth and learning, and I like learning media, so I will start from this direction.

2. From your field of expertise

For example, if you are an Hr, you are experienced in the interview, and you can continue to export interview skills and some workplace survival skills; If you are a writer, you can share your writing experience.

Step 3 analyze yourself

If you have Mengbao, you can share some lovely parent-child interactions and your own parenting experience. If you have a pet, you can take photos of your pet and talk about how you train your pet, and so on. You can analyze people or things around you and output some good articles.

4, from the occupation analysis

If you are a teacher, you can be an education blogger and share knowledge. If you are a nanny, share some parenting experience.

Second, how to start?

1. Remove the marked account.

Looking for high-quality accounts on the same track, sorting out more than ten explosion cases, disassembling and summing up experience. Observe how the titles of these explosive articles are taken and what are the key keywords. Analyze each other's topic content, copy, praise and what is being discussed in the comment area.

For example, if you want to do parenting knowledge, look at what Ma Bao is boasting about. See which articles are the hottest, and see what big V is outputting.

Look at other people's topics and content. What is fire? Take over other people's content and form and create again, because the exploded content will definitely catch fire again, which represents the user's vote.

The explosion repeats itself! There is nothing new under the sun! History is a simple repetition!

Don't rush for success, you can publish the content on different platforms for testing and analysis, find the content with good data, analyze what you have done right, and make adjustments in time.

You know, it is also common to do self-media, change tracks and upgrade tracks!

2. Choose the right platform.

There are many pictures and texts from media platforms, but the more you do, the better. It is best to focus on the 1-2 platform, and then synchronize the contents of other platforms directly without spending too much time maintaining and operating.

If you want to do graphic self-media, you can choose the platform: you can use headline numbers as the main one, and at the same time open major self-media accounts such as Baijia, Big Fish, Penguin, Xiaodian and Sohu.

Because the headline number has the largest traffic, lower threshold and most ways of realizing among all graphic media platforms at present, it is the best self-media entry platform for zero-based novices.

In particular, there are many content sections on the headline number, including micro-headlines, questions and answers, pictures and texts, circles and columns. ~ When novices have no operating experience or writing foundation, micro-headlines and questions and answers are the best starting points; People with certain writing experience can write more articles besides micro-headlines.

Ok ~ ~ ~ Today's sharing is over. If you want to do a good job of graphic self-media, the above content is worth watching several times.