Facebook, Instagram, Twitter...which platform can make your promotion more effective...

As an e-commerce seller, social media such as Facebook, Instagram, and Twitter are also battlegrounds. However, among the many social media platforms on the market, which one can maximize your promotion effect? ??Firstofall must break away from the idea of ??"everyone gets a share of the pie". In fact, each social network website has its own unique user group and different usage preferences. You definitely don’t want to waste a lot of time and money trying and erroring to run a social network. The following is a summary of the characteristics of several social networking sites and their best publishing times, as a reference for brand management. Regarding publishing time, this article uses research from Hootsuite and SproutSocial. Different social media are suitable for publishing different kinds of content: ● Facebook: suitable for targeted advertising platforms ● Instagram: attractive physical environment or products ● Twitter: suitable for meaningful content, conversation or social support ● LinkedIn: culture , Company News, Careers According to Hootsuite, generally speaking, the best time to post on social media for both B2B and B2C brands is “between 9 a.m. and 12 a.m. EST, early in the work week ( i.e. Monday to Wednesday)”. Let’s talk about it below. 01. Facebook Facebook is currently the king of traffic among many social networking sites and has an unparalleled user base. Suggestion: You can do paid advertising. Advantages: The advantage of paid advertising is that it is highly targeted and highly relevant to consumer preferences, making it more effective than exposing ads to non-primary customer groups. Disadvantages: You must pay for advertising, but if you have good advertising content and promotion techniques, you can also greatly increase revenue through small paid advertising. According to research from Hootsuite, the best times for B2B brands to post on Facebook are between 9 a.m. and 2 p.m. ET on Tuesdays, Wednesdays and Thursdays. For B2C brands, the best times to post are Monday, Tuesday, and Wednesday at 12 noon ET. 02. Instagram Instagram: Eye-catching photos Advantages: The strength is displaying pictures. It is a relatively friendly platform for brands because it does not filter or hide any dynamics, or present them in a messy way. Applicable: Instagram is more suitable for brands that have physical environment display space and a large number of products and accessories can be displayed on the same screen. Products such as clothing accessories can be displayed in real-life situations and presented in combinations. It is also easy to take beautiful and artistic photos. You can even tell the story of the product through photos, which is also very suitable for using Instagram. But if the brand does not meet the above content, as long as it can create a creative strategy, with consistent hashtags and video discussions, Instagram can also promote brand image or sales. According to SproutSocial, Instagram posts perform best on Wednesdays, with the best times being Wednesday at 11 a.m. and Friday (from 10 a.m. to 11 p.m.). Additionally, they found that Instagram engagement is most consistent Monday through Friday, between 9 a.m. and 4 p.m. However, they also noted that Instagram does have scattered engagement points on weekends and mornings compared to other platforms. 03. TwitterTwitter: Anecdotes, pictures, quotes; products that require more after-sales service, such as electronic products. Pros: Twitter is more efficient and real-time. If you can respond to customer messages in real time and accurately on Twitter, it may also improve the brand's image and evaluation, which will help product sales. If the product is a relatively high-risk product that requires more after-sales service, such as electronic products, then Twitter is a highly recommended social network that can effectively solve problems for customers in a timely manner. In addition, no matter what kind of products you sell as an e-commerce company, Twitter users like interesting content, pictures, and inspiring sayings. If you can link Twitter user preferences to your own brand for content publishing, you are likely to attract more people paying attention to related issues through this social network, or increase the number of retweets and increase the visibility of your brand. , or even develop new customers. According to Hootsuite, the best time to post for B2B brands is Monday or Thursday from 9 a.m. to 4 p.m. ET, focusing on the window between 11 a.m. and 1 p.m. For B2C brands, the best time to tweet is Monday through Wednesday at 12 noon or 1 p.m. ET. And according to SproutSocial, the best times to tweet are Wednesdays and Fridays, and the best times are Wednesdays and Fridays at 9 a.m.

04. LinkedIn LinkedIn: Culture, company news, career applicable: When operating social networking relationships through LinkedIn, you must realize that users are usually people who are interested in your company, such as looking for a job or a business partner. Marketing and promotion of merchandise doesn’t work. According to research from Hootsuite, the best day for B2B brands to post on LinkedIn is Wednesday, followed by Tuesday. For B2C brands, their research shows that the best days to post ads on LinkedIn are Mondays and Wednesdays. The best publishing time mentioned above has certain reference significance, but it is not entirely applicable. You need to make specific arrangements based on your industry and characteristics. When you're not sure whether a particular time is a good idea, try imagining what your ideal customer might be doing at that time. Based on what you know about your target audience, schedule a month of social media posting, then analyze the data and adjust accordingly, experimenting at different times to see what works and what doesn’t.