How does Xiaobai do a good job in catering industry?

Two places are the best choice.

First, there are many office buildings in the company, and second, there are crowded places.

There are many channels for choosing a store. You can talk to the landlord through media advertisements, pre-store resale advertisements, or directly find a newly developed house. Another way is to contact the store directly after choosing the general location, no matter what the other party is doing now. Although this method is tired, it works well.

You can take advantage of the Duo Long effect.

Don't think that places with many shops are not suitable for entry. If there are many small restaurants with characteristics in a street, it will cause the Duo Long effect, and it is easier to do business than to go it alone. The key is to distinguish so many stores from other stores.

Be careful about subletting the store.

It is almost an open secret in the catering industry to earn part of the subletting fee by subletting. Therefore, newcomers must be cautious when subletting other people's stores.

We should pay attention to some traps in subletting storefronts: First, because the sublessor has encountered the road demolition project, it has been unable to open its own business, and only wants to recover some upfront investment through subletting. Therefore, when looking for a store, you must first carefully ask the nearby stores, preferably to the planning, housing management or industrial and commercial departments. If a place is to be demolished, it will generally notify the local industrial and commercial office. Second, the original restaurant was limited in sewage discharge and fire fighting, and was required by the relevant departments to stop operating, but the lessee did not know the inside story. After paying all the subletting fees, I found it impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party cannot provide the real estate license after renting, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store after the business is booming, just to earn the cost of subletting. Some restaurant owners in Hangzhou like this operation. After taking over, I found that this store has been in recession, and it is difficult to make it prosperous again.

Step 2: product positioning

After selecting the facade, we will start the product positioning. A safer way is to follow the food trends in a city. Jinhua casserole, for example, was very popular three years ago.

Step 3: Safety and Health

Restaurants should do all kinds of sanitation, including that the ground should not be wet and there should be no garbage; The desktop is clean, and customers should clean the desktop in time after eating. You can't just wipe the desktop with a rag (as many restaurants do, it's unprofessional to wipe it), especially if the desktop is greasy, let customers eat on a clean desktop; It's better to have trash cans in restaurants, so that customers can throw away their garbage and pay attention to throwing it away at any time. You can't dump it when it's full. Is to create a clean and hygienic environment.

Step 4: Taste, color and fragrance of food.

There is no doubt that since you have opened a restaurant, you must have the skills you can get and the food must be delicious. If it is not done well, the restaurant will be difficult to operate. Delicious is the key. Secondly, meat, vegetables, fresh and spoiled ingredients must not be used, the safety cannot be guaranteed, and the taste must be very poor. Some restaurants, for the sake of profit, feel that they have thrown away waste, leaving dead fish and vegetables for customers to eat for a long time. It doesn't matter if the customer doesn't make trouble. If customers are theorized, they have to compensate others. It's really a loss of wife and soldiers. This loss-making business is impossible. Don't waste too much. If the customer has a bad impression, 99% will not come again next time.

Step 5: Service

Restaurant operators must tell waiters that attitude is very important. The customer is God. When customers enter the store, they can properly greet or say, "What can I get you?" ? We have ... here is our menu. You can have a look. If you don't understand anything, you can call me at any time. "Make a good impression on customers. Don't play mobile phone during office hours, which is a big no-no. Many employees play mobile phones at work, and as a result, customers watch mobile phones and laugh when they can't hear the waiter. Entrepreneurs must seize this aspect and give customers a satisfactory service. We should ask the customer's requirements and conditions in advance. As a qualified service, you should know whether the customer eats spicy food, and whether the taste is light or heavy. Sorry for the delay in serving. Don't yell at the kitchen directly, giving people an embarrassing feeling. You can go into the kitchen to urge, remember not to respond loudly to customers' needs, take a few more steps and be patient and meticulous. Give customers a good feeling.

Step 6: Environment

We won't talk about the cleaning problem mentioned above. The so-called environment includes many aspects.

For example:

1, the lighting should be enough, and the storefront should not be dark, which gives people a sense of depression, unless it is dark.

2, the kitchen and dining area should be separated, the kitchen is an important place, people can't go in and out at will. And to be able to tell the taste is to try not to give off the smell of cooking. If the smell is good, if it is spicy and exciting, then customers will feel uncomfortable, which will affect their mood and directly affect their business. Who will come again?

3. Wallpapers, paintings, menus, etc. All kinds of walls, if used for a long time, are old and damaged, and the old ones must be replaced with new ones. Don't care about money, the good experience of customers is important. This will also better attract repeat customers.

Don't separate the dining table from the dining table too far, so it is difficult for customers to get in and out. This is difficult to solve, because most restaurants are relatively small and there is no way. For more seats, they can only get close to each other. The solution can be to customize a smaller dining table, but the height should be appropriate. In some restaurants, chairs and dining tables are obviously inappropriate, and customers are uncomfortable sitting and eating. Before customizing the dining table, you can try it with your friends. It is very suitable before buying.

Step 7: Small shops increase popularity.

Within the scope of economic tolerance, we often do some activities to attract customers. For example, if one day is a festival, it can be appropriately discounted; For those with good craftsmanship, special holiday meals can also be launched; You can get an ID card for your birthday. Activities such as half-price or gift of a dish on a certain day. Boldly imagine, as long as it is not illegal, safe and can attract customers within the scope of tolerance, try boldly, accumulate popularity, and worry that business is not good?

Step 8: Takeaway

Takeaway is very popular now, and more and more people choose to order takeout instead of going out. Putting restaurants online can increase turnover and popularity. There are many takeaway websites on the Internet, such as Meituan Takeaway, Hungry, Baidu Takeaway and so on. You can choose the right website to open your own restaurant.

If the subject pays attention to these points, there is still a great chance of success. I hope I can help you.