What problems should flower shops consider?

First of all, the flower shop is a craft job, and there are many training institutions, ranging from tens of thousands of high prices to thousands of low prices, but the quality is mixed and the direction is different. Some training institutions have good technology, but the way of color matching and packaging is out of date, and the aesthetic feeling is still in the last century. Some training institutions have good color matching technology and high prices. After graduation, students still know nothing.

2, flower shop decoration

The decoration of a flower shop is the first impression to customers. How to make customers like it at first sight is also very important, such as the layering of flowers.

Step 3 study photography

A flower shop that can't photograph is not a good flower shop. To make beautiful works, you need to take good photos to attract customers when you do them online. Of course, in addition to good technology and camera equipment, you should also have suitable background cloth and good shooting props such as colored candles, candlesticks, dyed ribbons, marble trays, wooden tables and so on.

4. Flower shop pricing

Many people think that flower shops are profiteering industries, so how should we price flowers? First of all, according to your city, location, your own positioning and your style. If your shop is located in a residential area (of course, it is also divided into high-grade residential areas or ordinary apartments), then the price is generally reasonable, with high cost performance as the main factor. If it is located in the CBD area, the price will of course be higher. However, according to the global practice, the price of flowers is basically 3-5 times of the purchase price.

5, floral peripheral products

It's a bit simplistic to sell only flowers, which will soon go bad. Adding some peripheral products of floral art will reduce the pressure of flower shop management. For example, you can add some eternal flower products, music boxes, key chains and car hooks (this can be purchased and made by yourself, or you can directly choose the source of finished products and share them later). In addition, flower shops can also sell aromatherapy products, such as aromatherapy tablets and candles.