Modern abstract illustration-What are the artistic styles of illustration?

what are the main styles of modern illustration?

Realistic style is a unique technique of expression, which can be combined with photographic style to bring more real feelings, and artistic techniques such as exaggeration and blurring can be added to realism to increase appeal.

The design of abstract style is also produced by designers in order to achieve a certain visual effect, and more attention is paid to the expression of inner thoughts and feelings. Make readers think and give full play to their imagination. It not only plays a role in spreading information, but also strengthens readers' subconscious communication.

In product graphic design, many enterprises with children as the main consumer groups use cartoon-style illustrations to increase their affinity, and some decorative illustrations, such as the background wall of interior design. It has achieved a strong decorative effect. Also added some beautiful things. With the rapid development of modern society, many designs mostly convey a jubilant atmosphere, especially some advertisements and fashion magazines. There are also exaggerated characters, bright colors and so on.

The role of illustration is irreplaceable in graphic design, so graphic designers can't learn by just watching and not doing, so they must practice more. Moreover, in the process of learning, try to ensure that you finish one before learning another and stay focused. It is suggested to add this to your daily plan, maybe not in the morning, but you must choose a fixed time and stick to it, which will be effective. The most popular and eye-catching fashion illustration is here!

The works of HelenDownie, a popular fashion illustrator

As a veteran visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new expressions with different styles. How many of the most popular and eye-catching fashion illustrators and their works do you know?

the golden age of fashion illustration

In the early days, the cooperation between fashion illustration and fashion magazines helped it enter a heyday. At that time, magazines from the cover to the inside page almost without exception needed to use illustrations to make pictures. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.

Harper'sBazaar magazine cover

Collision between fashion illustrations and fashion brands

In the digital age, photography has become the main source of visual communication for magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.

The cooperation between fashion illustration and fashion brand is the most successful new road discovered at present. As the most topical brand nowadays, Gucci often searches for some popular illustrators in social media for cooperation.

The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is surprisingly similar to the new aesthetic concept advocated by Gucci, which makes the brand creative director take a fancy to her works at a glance and launch a series of in-depth cooperation.

HelenDownie's works

Although she is already a mother, her unconstrained style works always reveal a little girlish innocence. Especially the pair of innocent big eyes in the painting characters are strange and full of childlike interest.

HelenDownie's works

However, this is not the first time Gucci has cooperated with a fashion illustrator. Earlier, the brand also invited another illustrator, AlexMerry, to have a more "artistic" collaboration.

From new york to London, Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the artistic wall was released, it immediately caused a stir on the Internet.

AlexMerry's works

In addition, Gucci also makes and sells products in illustration works, so that all consumers who are excited about it can find and own these products. They turned these fantastic ideal products into reality. On the other hand, viewers can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.

AlexMerry's works

When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. In the 218 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.

works by JamesJean and Oliver Schrauuwen

This time, James Jean and Belgian graffiti artist Oliver Schrauuwen jointly created illustrations of the show space. The viewer looks at these pictures, just like watching a page of funny comic books on the spot.

At the same time, the author specially produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complements each other.

JamesJean works

In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited to this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, EmmaRíos and FionaStaples.

in addition to creating wall works in the show space, they also perfectly integrated illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.

Today, fashion illustrations are no longer conventional. As long as you are willing to write, everyone can create their own illustrations.

GraceCoddington's works

Pioneer Fashion Illustration

In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and figured out their own style.

VelwynYossy, a pioneer fashion illustrator, has painted a series of unique works. From the smooth and neat lines of the characters in his works, and the overall proportion of exaggeration but still just right, we can see that he has always pursued the aesthetic concept of modernism.

VelwynYossy's works

ErnestoArtillo, another rising star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.

In his recent surreal works, the dynamic and static, the virtual and the real things are combined, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which endows the static-oriented fashion illustrations with some momentum.

Ernesto Attillo's works

His creative works are not only published in major magazines for a long time, but also exhibited all over the world. ErnestoArtillo said: "I want to feel relaxed and excited when I see my work." The same is true in normal life. I will look for the balance and how to break the existing state. "

works by p>ErnestoArtillo

even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.

Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of the sought-after illustration works at present increases the possibility of fashion illustration moving forward.

JamesJean's dynamic fashion illustrations

After learning about these most popular and eye-catching fashion illustrations, everyone can start to explore a new way of fashion illustration. The next popular fried chicken may be you.

Wonderful review:

[ Editor, Wen/Chen Zhuo] What are the artistic styles of illustration

1. Flat illustration

. Flat illustration is relatively universal, because it is simple and intuitive, weakens the details and perspective, and the recognition and accessibility are relatively faster, which meets the aesthetic requirements of young people for cuteness and cuteness, and is the easiest technique to make the picture show the overall effect; Usually, regular geometric figures or irregular vector figures are used to retain the original recognition form of the object, and with large blocks of color, simple figures are used to make the main form more abstract or simplified, which has a wide range of applications, such as posters, packaging, banner, App splash screen, game interface and so on.

2. Gradient illustration.

Gradient illustrations are characterized by extensive use of gradient techniques with low saturation, and generally similar colors are used; Its details are rich and delicate, the picture style is realistic, and the vision is steady and atmospheric, which makes the picture very visually impactful and layered. Among them, the gradient illustration is subdivided into two-color gradient, translucent gradient, grid gradient, gradient blur and other forms.

3.MBE illustration

. This illustration style is characterized by simplicity, roundness and cuteness. Generally, it has the design style of extra-thick dark lines, Q-version cartoon images, rounded lines and vector-drawn lines+surfaces. The overall tone is fresh and lovely, and it is generally used to remind icons and blank interfaces.

4. Texture illustration.

Texture illustrations are generally based on flat paintings, and finally incorporate texture effects, and finally present a picture with texture and light and shadow effects; Generally, this drawing method does not draw lines, and most of them distinguish each element by the light and shade of the color block; By adding texture, variegated colors, etc., the level and three-dimensional sense of illustration can be increased, which can effectively depict the details of the works; Give people a very simple feeling, more relaxed and casual; The graininess in the texture increases the details of the picture, which makes it more attractive and more personal.

5. three-dimensional illustration.

Three-dimensional illustration can express three-dimensional things in two-dimensional space, bring perspective and space to the picture, and convey information better.

6. Stroke illustration

. Stroke illustration can be simply understood as the combination of many lines and planes with icons, which echo each other to form a big picture, mostly with stroke processing; Use more lines and strokes, and the overall picture is relatively clean and tidy, which is often used in H5/App; Pay attention to the thickness contrast of strokes when applying, and measure whether it conforms to the routine.

7. Paper-cut illustration.

Paper-cut style illustration is to make illustrations by paper-cutting, and create different contents by cutting and stacking paper-cuts. Compared with traditional graphic illustration, paper-cut illustration can make the picture more layered and stereoscopic, and the form is more novel and interesting.

8. illustration of national tide.

The national tide has been highly respected in recent years. In short, the national tide is based on China culture and tradition, which combines fashion, style and tone. It is a collision between traditional and modern cultural thoughts, and it is also a dripping display of oriental aesthetics. Therefore, illustration combines the national tide culture, accelerates the spread of pictures, and has a sense of fashion; At the same time, it also gives the brand more symbols and cultural values. Brands can take this opportunity to show their infinite charm and marketing potential in generate.

9. Light and shadow illustration.

Light and shadow illustration can combine light and shadow to set off the atmosphere of the picture to the extreme, which is a perfect collision between imagination and reality. Through the change of light and shade and shadow levels, it makes the vision more stereoscopic, so as to form a solid image and make the picture more attractive and visually spatial.

1. Hand-drawn illustration.

Hand-drawn illustration is the most primitive illustration expression method, which tests the creator's figure and painting skills. Through the use of hand-painted texture and graphics to convey emotions intuitively, the artistic design language can make the audience accept emotions more directly, with an intuitive image, a real sense of life and a rapid emotional appeal, which has more human feelings than other illustration forms. Mostly used for artistic activities or animation and poster design, the overall publicity is casual, with a lot of life atmosphere and great affinity.