Basic overview of food designers

Food stylist is an industry that has only begun to take shape in recent years. As a new profession, Swedish food stylists mostly become monks halfway, such as chefs or photographers. How to "bend" the most beautiful shape depends entirely on personal aesthetics and experience accumulation, so the quality of employees is mixed. In fact, a food stylist is often more difficult than other stylists, because a food stylist not only needs to have a keen insight into the beauty of objects, but also needs to understand the essence of food and have certain cooking skills, so as to show the delicacy of food through appearance when setting a plate or posing.

Brief introduction of food modeling

The food modeling profession originated in Europe and America. At present, with the development and subdivision of the food advertising industry in China, the work previously done by chefs or photographers "part-time" can no longer meet the current needs of the industry. Therefore, the domestic demand for professional food stylist is increasingly prominent.

The job of a food stylist aims to present the most perfect and attractive side of food in front of the camera by cooperating with photographers and cameramen through conventional and unconventional means. The way and the work of professional chefs overlap, but it is also an extension and promotion.

At present, the application of food modeling in China lies in the following aspects:

1.TVC food advertisement

2. Print food advertisements

3. Food media and food books

4. High-end restaurants, hotel menus and posters

Although the above four classifications belong to food stylist's work application category, they are different in specific work content and work characteristics, and the skills and knowledge that food stylist needs to master are also far from each other. Few people are engaged in professional food designers in China. At present, food stylist, which can comprehensively do a variety of food modeling work, almost does not exist. Therefore, although they are all food stylists, the career development of each stylist is not consistent according to what they are good at.