How to innovate the future 5G+VR brand content?

What are the two hottest words recently? Must be "5G" and "VR"! ! ! Huawei's chips, operating system and 5G layout have pushed 5G to another climax after several rounds of competition with the United States. Now that I think about it, my mind is full of Huawei, Ren, Meng Wanzhou, Trump, announcements-VR, sanctions, sleepless nights, dumbfounded, nightmares, bans, counterattacks, HarmonyOS systems, spare tires.

20 1810/kloc-0 ~ 21,World VR Industry Conference 2018 was held in Nanchang, Jiangxi. With the theme of "VR makes the world better", the conference attracted more than 5,000 industry leaders, experts and scholars in the field of virtual reality from more than 20 countries and regions. Ma Yun, Chairman of the Board of Directors of Alibaba Group, Zhao, Academician of China Academy of Engineering, Gorger smoot, Nobel Prize winner in physics and Academician of American Academy of Sciences, leaders of leading enterprises in virtual reality industry such as Huawei, Microsoft, Qualcomm and HTC, and more than 170 speakers gave keynote speeches or dialogues on hot issues such as virtual reality, augmented reality, artificial intelligence and 5G. Huawei, Lenovo and other 158 leading enterprises in VR/AR field participated in the exhibition, with more than 200,000 visitors.

20 19 On June 20th, 20 19 World VR Industry Conference will be held in Nanchang, Jiangxi on June10-June 2nd1. The theme of this conference is "VR makes the world more exciting-VR+5G opens a new era of perception"! The World VR Industry Conference has become the highest-specification, largest-scale and most influential conference activity in the field of virtual reality in the world!

On June 6, 20 19, the Ministry of Industry and Information Technology officially issued 5G licenses to China Mobile, China Telecom, China Unicom and China Radio and Television-marking China's official entry into the first year of 5G commercialization! This is half a year ahead of previous market expectations! 5G commanding heights sprint starts ahead of schedule

It can be seen that through all these high-standard and high-density actions, the state and enterprises attach unprecedented importance to 5G+VR. The overall layout and application of the 5G-enabled VR industry not only affects people's lives, but also determines China's position, destiny and future in the world! Starting from the second half of 20 19, the whole country will usher in the climax of 5G+VR entrepreneurship, employment, investment and financing, and the opportunities in the new era are ripe! Let's take a systematic look at VR. First of all, let's understand the concept of VR: Virtual Reality (VR) is a computer simulation system that can create and experience virtual worlds. It uses a computer to generate a simulation environment, so that users can immerse themselves in the environment and achieve the illusion of being there. Simply put, it is to show the real or virtual scenes in a three-dimensional way. When users watch through VR wearable devices, they are completely immersed in the scene, as if they have entered another real world, just like entering a fantasy world.

VR has the following characteristics: 1, three-dimensional sense. Different from traditional plane and video, VR has a sense of three-dimensional and space. 2. Immersion. VR can make users feel that they are part of the created three-dimensional environment, integrate with the virtual world, and resonate with various stimuli of the virtual scene, just like the feeling in the real world. 3. novelty. VR display has a strong visual impact, which breaks the user's conventional boring viewing experience and gives users a brand-new visual feast. 4. Interaction. VR software technology combined with hardware technology can realize motion capture and perception, and users can manipulate objects in the simulation environment at will, and get natural feedback from the simulation environment. For example, if you pick up a cup in a simulated environment, the cup can be picked up; If you push a car in a simulated environment, it will move forward.

5. perception. In the ideal state of VR simulation environment, we can perceive everything that people feel in the real world, such as vision, hearing, touch, smell, taste and movement. For example, in the VR environment, you can see any real scene even beyond the real world, shake hands and hug your girlfriend, smell the snack street, collect the taste of ice cream, climb mountains, swim and design. When VR technology is really mature, if you don't want to be in the real world, you can simulate a virtual world, and you can find all the fun in the virtual world. 6. conceptual. In the VR world, many things impossible in reality can come true. You can create people, animals and plants, objects, environments and situations that do not exist in the objective world. In such a world, people's learning ability, cognitive ability, innovation ability and imagination will be improved as never before. 7. communication. The spread of VR is also based on network and hardware carrier. With the opening of the 5G era, the buffering, spreading and downloading speed of VR will reach the level that can deceive the human brain. With the maturity of hardware technology and technology, VR hardware will become more and more portable and immersive. VR will realize all-round, multi-channel and three-dimensional online and offline communication, covering and infiltrating people's life, work, socialization, entertainment, shopping, production and management. 8. autonomy. Interactivity is the natural response of users to the environment in VR virtual environment. Autonomy refers to following the physical laws in the real world in the VR world, such as Newton's three laws, gravitational induction and so on.

Let's take a brief look at the development history of VR: 1, concept period. From 1935 to 196 1, the science fiction The Wonders of Pygmalion describes a kind of VR glasses, which includes all-round immersive experiences such as vision, touch and smell. This is the earliest VR concept that can be traced back to the current history. 2. budding period. From 1962 to 1972, the prototype of virtual reality is very huge due to technical factors. 1957, cinematographer Morton Heilin invented a simulation simulator named Sensorama, and applied for a patent for this technology in 1962. This is the virtual reality prototype, the first set of suitable virtual reality equipment appeared, and later it was used to simulate flight training in the form of virtual reality. Sensorama forms a sense of space through three displays. It is so huge that users need to sit in a chair and stick their heads into the device to experience immersion. 3. Accumulation period. 1973 ~ 1989, at this stage, VR virtual technology and theory are gradually mature, the size of hardware devices is getting smaller and smaller, the screen resolution is getting higher and higher, and VR virtual reality helmet is constantly improving. 4. Iteration period. From 1990 to 20 15, the most important breakthrough at this stage is to find and realize landing applications in some fields, among which VR tour is the most popular.

1995, Nintendo launched a virtual boy for the game industry, which caused quite a stir, but it was still not popular. Because of the high cost of equipment, problems such as game pictures and faults were not conducive to its development, so that the small explosion of VR ended in failure, and VR died after the small explosion. After Nintendo, in the past 20 years, no company dared to bring VR into the commercial field. Until 20 12, Kickstarter's crowdfunding model gave a new company Oculus an opportunity. Oculus Rift raised $65,438+600,000, which was later acquired by Facebook for a sky-high price of 2 billion. Oculus directly reduced the VR equipment to 300 dollars (about 1.900 yuan, while Sony HMZ-T3 was as high as 6,000 yuan in the same period), which brought VR closer to the public's vision. This kind of people-friendly equipment pricing also laid the foundation for the explosion of technology. 5. Outbreak period. 20 16 ~ Now, thanks to the continuous popularization of 4G network and WIFI, the commercialization of 5G network has been promoted. With the efforts of Oculus, HTC, Sony and other first-line manufacturers for many years, VR products have more people-friendly equipment pricing, stronger content experience and interactive means, and strong capital support and market demand, the entire VR industry has officially entered the explosive growth period of content and applications.

After several years of hard work, VR has been applied to almost every industry, such as VR+ real estate, VR+ education, VR+ tourism, VR+ games, VR+ hotels, VR+ restaurants, VR+ home, VR+ design, VR+ factories, VR+ military, VR+ entertainment and so on. It is estimated that by 2020, the global VR market capacity will explode to the trillion market! At present, there are several factors that determine the development and comprehensive popularization and application of VR virtual reality: 1, the volume and weight of VR hardware equipment. At present, the VR helmets on the market are relatively large and light, which brings inconvenience to users to travel and wear, and affects the popularization speed of VR hardware. Future VR hardware may be lighter than current sunglasses. 2. price. Whether VR virtual reality can quickly enter thousands of households, the price must be easily accepted by mass users. At present, VR glasses with similar effects on the market are all around 5,000 yuan, which is not low for consumers. 3. experience. The lack of resolution, fluency, stability and buffering speed of the picture will cause dizziness during the user experience, and even cause discomfort such as vomiting. Therefore, whether users can achieve the ultimate experience is an important factor for VR to be generally accepted by the market.

4. High-quality content output. The quality of VR content and the continuous updating of high-quality content can keep the activity of VR market. The current VR market lacks high-quality content, the categories are not diversified enough, and a large number of VR talents are needed to solve it. The state has also introduced many support policies for VR talents to encourage VR talents to start their own businesses and research and development. 5. Establish industry standards. At present, the international companies engaged in the research and development of VR hardware or VR content have different design standards and development tools, and the hardware and content produced can not meet the adaptation and matching of the whole industry, which will also affect the popularization and development process of VR industry. If VR content developers and VR hardware manufacturers establish a unified standard, it will greatly accelerate the development of VR. The popularization speed of 6.5G network. The 5G network can fully meet the speed of VR opening, switching, buffering and connection. Let's take a brief look at 5G: What is 5G? 5G has been hyped too much in many media now. In fact, 5G is not a great technology. 5G is a fusion development and reinterpretation based on 3G and 4G technologies. "5G" actually refers to an industry standard, that is, "the fifth generation mobile communication technology standard". So what are the benefits of 5G? Our usual concept is that the network speed of 5G is faster. 1, upload and download speed. It is estimated that the download speed of 5G is 1000 times faster than that of 4G, which may exceed 10Gbps! This allows you to download a full HD movie in less than one second, but even the most conservative movies are 50~ 100 times faster than 4G. 5G can provide tens of megabytes per second for thousands of users at the same time, and dozens of staff in the same office building can provide at least 1 gigabit per second. In the era of 4G network, the phenomenon of network disconnection caused by too many people will no longer exist. 2. Low latency. Latency is the time required for the network to respond to a request. For example, if you try to play a song or a video or load a website, it must respond before loading, which may cause a slight but perceptible delay, and the impact on online games is even more headache, because each input has a new response time. On 3G, these response times are usually around 120ms; On 4G, they are less than half, ranging from 15 to 60ms, while the response time of 5G will be reduced to only 1ms, which is completely imperceptible. 3. High performance. The application of 5G network communication technology in 5G network can stably transmit in different scenarios, and can adapt to a variety of complex scenarios. The transmission time will not be too long or unstable due to complex scenarios in the working environment, which will greatly improve the work efficiency of staff. 4. Low power consumption. The acceleration of network speed will make your mobile phone more energy-saving. With the continuous upgrading of chip, screen and battery technology, the endurance of mobile phones will change from quantitative to qualitative. In the near future, the magical species of charging treasure will disappear. 5. High capacity. 5G can realize the wireless capacity of mobile phones and computers. If the network speed can reach 10G per second, we won't need any memory cards, hard disks and other things. In the future, you don't have to envy local tyrants for being able to afford 5 12GB iPhone X. Accessing data through the cloud is as fast and convenient as browsing locally, which is what we usually hear.

So, what changes will the future development of 5G bring? 1, VR virtual reality immersive experience will be popular. With the development of VR and AR technologies, the unparalleled data capacity, speed and low latency of 5G will directly realize a new generation of immersive entertainment. VR games will be more realistic. We are really in the scene and don't need hardware control. We completely rely on our hands, feet and body movements to complete the operation. VR live broadcast and VR film and television realize the immersive participation of "going to the scene"; Sales, house viewing, exhibitions, etc. No need to go to the scene again, and it can be realized through VR immersive experience; VR shopping no longer needs to browse boring and cold web pages like today, but can easily shop, interact and shop in shops, streets and shopping malls through VR without leaving home. In the VR virtual scene, we can fall in love with our favorite goddess at close range. 2. Unmanned driving and intelligent transportation. In the era of 4G, too long delay will lead to unmanned cars and planes not responding in an emergency, which may lead to accidents, while the low delay of 5G will make unmanned cars respond faster than humans. In other words, when 5G is popularized, driverless driving is safer and more reliable than manual driving. We may be the last generation who can drive. Children in the future don't need to learn to drive or take a driver's license. Under the unified central processing system, traffic jams have become a thing of the past. The system will plan the optimal route for each car according to the situation of cars and pedestrians on the road. Traffic accidents will be greatly reduced. In addition, there will be no so-called drunk driving in the 5 th era. 3. Artificial intelligence broke out. Artificial intelligence, which is what we usually call robots, will have a wider meaning in the future. Artificial intelligence has very high requirements for immediate response and deep learning. 5G brings high speed, large capacity and low latency. All repetitive tasks can be mastered through deep learning of big data and may be gradually replaced by artificial intelligence. In the next 10 year, robots will replace half of the existing jobs, and artificial intelligence will be the greatest revolution in human history, and this revolution is now in the stage of commercial layout competition before the outbreak.

4. Internet of Things. That is what we usually call the Internet of Everything. Now smart home belongs to the primary stage of the Internet of Everything. The information transmission speed and storage efficiency of 5G will directly promote the qualitative leap of the Internet of Things. In the future, everything in the world will be connected together, and each object will have one or more chips for collecting information, transmitting information or receiving instructions. We can track the growth of every apple and kiwi fruit, and we can know exactly where our courier is. We no longer have to look for keys, combs and slippers all over the house, and we don't have to worry about children or old people getting lost. We just need to find them. We can control all the appliances in the bed without looking for a remote control. If you want to know what else is in the refrigerator, just ask the voice assistant. When you go to the supermarket to buy things, you don't need a cashier anymore. You just take your stuff and go straight out. The chip will automatically transmit the purchase information to the central processing system and deduct the corresponding amount from your account. Unmanned convenience stores and vending machines will be everywhere.

5. Other aspects. The arrival of 5G will bring subversive changes to education, medical care, social interaction, military and other fields, and many changes are unimaginable now. It can be seen that 5G+VR will be the best combination for future development. A popular saying now is: 1G era, only sound can be heard; In the 2G era, look at the text; 3G era, look at the picture; In the 4G era, watch videos; In the 5G era, watch VR.

Then, for ordinary entrepreneurs who want to engage in future trend entrepreneurial projects, how should they choose and land? For ordinary entrepreneurs, if they want to seize the future trend to start a business, they must grasp the most crucial point: landing. Landing is to choose the one that suits you, such as the research and development of 5 G. This is something that companies with strong capital and technical strength like Huawei do, and it is not something that ordinary entrepreneurs can do. For example, unmanned driving is a huge project, which needs to invest billions of dollars and a large number of technical talents, and there is a risk of failure. It is not a job that ordinary entrepreneurs can complete at all. Needless to say, the internet of things is not something that ordinary entrepreneurs can develop and manufacture. Therefore, for ordinary entrepreneurs, choosing to start a business in the VR field is relatively landing. The VR field is divided into two modules, one is VR hardware and the other is VR content. VR hardware, including VR hardware research and development, VR hardware production and VR hardware sales. , VR hardware research and development and production, we ordinary entrepreneurs have no cutting-edge technology, no factory and production experience, and it is not easy to do. Then, ordinary entrepreneurs can only do sales if they want to engage in VR hardware entrepreneurship. If they have money, they can get a channel for VR glasses brands. If you don't want to be a channel, you can rent a venue to open a VR experience hall. If they don't have enough funds, they can only do VR hardware retail. I don't advise you to touch the hardware (except those who have mines at home or have strong channel networks and political and business relations). At least, from 20 19 to the first half of 2020, you don't need to get involved in a lot, because VR hardware faces the disadvantages of large investment, great financial pressure, poor experience, high rent, low profit and slow recovery. If ordinary entrepreneurs can't master the upstream resources, they can't make money by working hard. VR content is divided into VR games, VR industry customization, VR video, VR live broadcast, VR panorama and so on. VR game development generally requires a professional VR technical team; In addition to the professional VR technical team, VR industry customization also needs rich government or enterprise and educational resources, because you must know what they need in order to develop in a targeted way. VR video, on the one hand, the equipment cost is high, on the other hand, it doesn't get a lot of application scenarios, many of which are closed for half a year;

VR live broadcast requires a traffic platform and a live broadcast team. The team needs technology, planning and operation, including business model design and landing; At present, VR panorama has been widely used in various physical industries, with relatively low investment and large market space. Panoramic industry standards have also been formed. Platforms include Baidu, Tencent, Ali and Ctrip. It has all been connected, and the market application scenarios and marketing schemes are mature, the business model is very clear, the profit space is relatively large, and the future development potential is great. It is the most suitable entrepreneurial direction for novices.

For people who don't have a lot of money, rich network resources and entrepreneurial experience, VR panoramic entrepreneurial project is undoubtedly the best choice if they want to grasp the future. Its advantages are high investment, quick return, simple operation, low entry difficulty and no need for teams. , favored by young entrepreneurs!

20 17 four college students in Chengdu got an investment of 5 million when they graduated from VR panorama, worth millions! Seize the opportunity and get the first bucket of gold in life! Let me talk about the topic of 5G+VR here, hoping to help everyone. Next, we will continue to update the methods and experiences of entrepreneurial success, the experiences and lessons of entrepreneurial failure, and share with entrepreneurs how to avoid detours on the road of entrepreneurship.