In what year was Helena born?

[Edit this paragraph] Brand Introduction

HR Ms. Helena was born in Poland in 1872. When she was 18 years old, she went to Australia to engage in pharmaceutical formulation work. Therefore, she is good at using pharmaceutical formulation technology in the formulation of her skin care products. From 1902, when she opened her first beauty salon in Melbourne, Australia, to now, HR Helena brand has spread to 51 countries, becoming a real beauty kingdom. The HR Helena brand is committed to serving women who want to benefit from advanced scientific and technological achievements and experience the amazing achievements in the beauty field of tomorrow. With the support of the most powerful beauty technology research laboratory in the world, the brand concept of "cutting-edge medical technology for skin care, and the new concept of make-up leading the times" is always used, whether it is a breakthrough skin care product that integrates the most advanced medical and plastic surgery technology. Products, "personalized skin care solutions" that embody unique skin care concepts - balanced conditioning solutions and deep repair solutions, or trendy cosmetics that combine outstanding scientific and technological achievements, noble packaging, rich texture and novel creativity, HR Helena relies on its Forward-looking vision, pioneering new trends, and setting new standards for future beauty and skin care. In 2000, the HR Helena brand entered China, bringing high-tech skin care and fashionable makeup to China to meet the needs of beauty-loving women.

[Edit this paragraph] Brand History

Since Ms. Helena invented the first automatic waterproof mascara in 1939, the HR Helena brand has established an indispensable role in the cosmetics industry. status. Today, HR Helena is still pioneering makeup trends. In the autumn and winter of 2003, HR Helena launched a new FLAME LOOK - a makeup that is as hot and shining as a flame. It is inspired by modern architectural art. The wonderful light and shadow effects brought by the bold and novel design of the building inspired HR Helena to create this makeup look with a sculpture-like three-dimensional beauty expressed through the light and shadow changes of the skin. In conjunction with FLAME LOOK, HR Helena has launched a series of products - infinitely thick mascara, single-color eye shadow and starlight lipstick, etc., designed to achieve the ultimate makeup effect that harmoniously changes between every inch of skin. In order to allow more women to share the latest makeup look of HR Helena 03/04, HR Helena held two makeup class lectures for its Beauty Pioneer members in Bali Laguna, Shanghai, which is full of art and natural atmosphere. HR Helena is the world's first international cosmetics brand founded by the elegant and legendary Helena Rubinstein at the beginning of this century. Starting from the first bottle of facial cream developed by Ms. Helena, the founder of the brand, the HR Helena brand has established the basic brand spirit of "developing technology to achieve women's beauty." Because of this, HR Helena has long been known as the "scientific pioneer in the beauty industry" all over the world. Helena is a top luxury beauty brand founded in 1902 and one of the foundation brands of the modern beauty industry. Brand founder Ms. Helena founded the world's first beauty salon and was the first to propose personalized treatments for different skin types. Nursing has created many first-class miracles in the beauty industry. For a century, innovative technology has been at the core of the HR Helena brand. It continuously draws on cutting-edge technologies from biology, medicine, chemistry, dermatology and other fields to provide excellent products that are comparable to cosmetic surgery. The effect of each product is confirmed by experienced experts, medical clinical testing and consumer testing. At the same time, Ms. Helena's deep friendship with artists such as Picasso and her pursuit of art have also deeply entered the soul of this brand. This brand has never stopped drawing inspiration from art and constantly providing products for women who have the highest requirements for beauty. Continuously innovating makeup formulas. Helena has a complete series of skin care products suitable for women of different ages. HR Helena's star "PRODIGY Ultimate Beauty Essence Series" is a model of HR Helena's perfection in the field of anti-aging skin care. It took 7 years and huge investment. Through a large number of observations, tests and experiments, HR Helena's R&D staff discovered the five core problems of skin aging, and found 15 targeted solutions among thousands of precious materials. The most effective ingredients for skin aging problems, through HR Helena's proprietary BIO-SAP plant essence microcapsules and Double Weave Network double weaving network technology, these most effective essence active ingredients can penetrate deep into the skin and release stable and lasting maintenance. The vitality needed for youthful skin. Since its launch, the product has gained a reputation in Europe and Japan, where the high-end cosmetics markets are most prosperous. It has won numerous awards and is especially popular among people in the beauty industry. Currently there are counters in 9 cities across the country.

[Edit this paragraph] Brand characters

Brand founder Mrs. Helena Rubinstein (1872-1965) Mrs. Helena Rubinstein established the world's first beauty salon in 1902 and is famous for her Elizabeth Arden opened the first beauty salon in 1910. Since then, the competition between these two beautiful women has become the best development example of the modern beauty industry.

With the spirit of "rigor, science, art, philosophy, and women", Mrs. Helena Rubinstein has wanted to be a "pioneer in the beauty industry" since she started her business. For more than 100 years, Helena Rubinstein has been adhering to the connotation while constantly innovating. The key to her brand's success lies in The pioneer of many avant-garde and bold styles, Mrs. Helena Rubinstein is an epoch-making new woman and a model that women can always follow! Helena Rubinstein was born into a Jewish family in Cracow, Poland in the 19th century. When she was young, she went to Australia to stay with relatives. In 1902, she opened the first beauty salon of this century in Melbourne. She was the first to proactively provide customers with beauty consultations at the counter and provide customized services for different skin types. Skin care products, the products are manufactured in Poland by her brother and shipped to Australia for sale. Soon she married her husband Mr. Titus and settled in London. They opened Valaze beauty salons in London and Paris respectively. In 1914, when the First World War broke out, she moved to New York and opened the Helena Rubinstein Beauty Salon. The period from 1916 to 1918 was an important period of development for Helena Rubinstein. Her beauty salons expanded to Chicago, Boston and other places, and Elizabeth Arden was also there at this time. The first beauty salon was opened in 1910. The healthy competition between the two drove the vigorous development of the modern beauty industry. In the conservative atmosphere at that time, Mrs. Helena Rubinstein, who was Jewish, often traveled around the world and often worked with well-known dermatologists, biologists, and nutritionists, accumulating in-depth skin-related knowledge. At the same time, she established HR's century-old scientific research and development lofty goals for the purpose. Mrs. Helena Rubinstein also loves art. She was good friends with famous painters of the time such as Picasso and Dali. It can be said that she has been pursuing perfect things throughout her life. She uses high technology as the backing of her brand and constantly strives for product quality and quality. Developed, Helena Rubinstein is not only a professional beauty brand, but also provides women with skin care from the inside out. In 1938, at the age of 66, Helena Rubinstein married Russian Prince Atchil Gourielli, which was a big event at the time. In 1939, when the World's Fair was held in New York, she launched the innovative first waterproof mascara and officially entered the cosmetics industry. After the end of World War II, 73-year-old Helena Rubinstein returned to the European battlefield. She personally led the business and established a global beauty kingdom. Many innovative products were introduced between 1950 and 1958, each of which was a huge hit. Based on the latest dermatological medicine and plastic surgery technology, Helena Rubinstein's products integrate various creative ideas to always bring women avant-garde, bold and beautiful effects. Helena Rubinstein died in New York on April 1, 1965, at the age of 93. L'Oreal Group acquired HR in 1988, but still adheres to the two characteristics of "science" and "art" set by Helena Rubinstein. This brave woman of the new era is intellectually elegant and loves art. Just like its products, it still exudes the light of beauty and wisdom over time! HR Helena Makeup Creative Director Charlotte Tilbury Charlotte Tilbury is a leading figure in the contemporary makeup artist team and the darling of the world's top fashion masters and photography masters. Today, Charlotte Tilbury joined HR Helena's creative team as the brand's cosmetics creative director, an exciting new position for her. Charlotte Tilbury's mission is to create unique, bold and glamorous looks and give the brand a more feminine connotation. Charlotte herself is such a person who is filled with dazzling feminine charm. Her desire for beauty, especially her passion for makeup, has become her red shoes, making her move forward bravely in the pursuit of beauty without a moment's pause. HR Helena’s radiant charisma is the inspiration for our London makeup icon. For Charlotte Tilbury, the brand's cutting-edge concept coincides with her taste in contemporary art and artists. "Helena's avant-garde brand spirit is so consistent with me. She is clear-cut, powerful, and always at the forefront of trends. As a woman, I am almost such a person myself. While retaining this spirit of being ahead of the times, I want to The women of HR Helena are more vivid, more sexy and more charming, which makes her a real fashion leader, exuding irresistible appeal. "Charlotte Tilbury, 29 years old, is the most popular in the fashion industry. One of the most sought after makeup artists. She was born in London and spent the first thirteen years of her life on the island of Ibiza in the western Mediterranean. Charlotte has been fascinated by the art of makeup since she was eleven years old. At the age of seventeen, she had already decided to devote her life entirely to the cause of beauty.

During her childhood, she was not only influenced by her painter father and artist mother, but also drew inspiration from the wild colors that only belong to Ibiza. "I think if you have a mind that is rich in image thinking, then any element can become a source of inspiration for you." Charlotte said. Painters such as Picasso, Miro, Dali... they have also become sources of inspiration for Charlotte's creations. Constantly traveling around, the cheerful and outgoing Charlotte fully enjoys the fun of adapting to different environmental changes and coming into contact with different people in the process. She lived a life full of passion, enjoying happiness and bringing joy to people. "My overall vision for HR Helena makeup is to make it very easy to use, and to show her luxurious charm and fashion sense while using it. Only in this way, women will feel confident because they can easily control it, even if they have a There are thousands of things to do in a hurry, and you don’t know any special makeup techniques, but you can still easily complete your makeup even in the back seat of a taxi. I want to share my makeup experience with everyone, because I feel deeply about it. It's alluring, even magical. I love the way it enhances femininity and confidence, like waving a magic wand and changing you and your life, while also completely changing the way people around you treat you. It seems a bit like plastic surgery. Surgery, but you actually just paint them on, and every collection I put out is going to be more than just a combination of colors and textures, and there will be elements that inspire my work.

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