What are the positions of Tmall's operation team?

Tmall operation team positions include operation, shooting, copywriting, art design, customer service, promotion and warehouse management. 1. Operation: responsible for commodity selection, work arrangement of various network departments, work coordination among departments, operation plan promotion and effect analysis. 2. Shooting: responsible for shooting real scenes, detailed maps, scene maps, model maps and comparison maps. 3. Copywriting: responsible for the planning and description of the contents of the product details page, the store home page and the activity page.

1. What positions does the Tmall operation team have?

1, operation; Responsible for the selection of goods, the work arrangement of various network departments, the coordination of departmental work, the promotion of operating plans and the effect analysis.

2. Shooting: responsible for shooting real scenes, detailed maps, scene maps, model maps and comparison maps.

3. Copywriting: responsible for the planning and description of the contents of the product details page, the store home page and the activity page.

4. Art design: responsible for picture processing, composition, product shelving, product detail page art design, and the design and decoration of the whole store.

5. Customer service: responsible for answering customers' product knowledge before sales, guiding customers, handling orders during sales and returning goods after sales.

6. Promotion: responsible for the promotion of Tmall operation and drainage, merchandise scouring SEO, through train promotion, diamond booth promotion and event registration.

7. Warehouse management: responsible for the placement and delivery of goods in the warehouse.

Second, what is the main work content of Tmall operation?

1, responsible for the promotion of Tmall's official stores and improving the click-through rate and page views of the stores; Responsible for the formulation and implementation of network marketing and promotion plan to achieve the store sales target.

In the peak season of sales, it is necessary to carry out effective advertising and promotion by planning various activities and combining various Internet resources;

2. It is necessary to classify different products, and operators should deeply understand the advantages and disadvantages of their own store products. Only in this way can we better plan the product operation.

Spend at least half an hour every day comparing the relevant data of the same type of stores, learn from each other's strengths, optimize the layout of stores, get good communication with artists and customer service, and solve problems in time when found;

3. Tmall needs to manage the whole team as a whole, make plans and lead the whole team to achieve the store sales target, promote the store performance growth and enhance the brand influence of the store products;

4. It is necessary to monitor all kinds of data of the store every day: the number of visitors, transaction amount, commodity inventory, collective purchase rate, store level, and the overall flow of the store in the past week or month.

If the data fluctuates greatly, it is necessary to find the reason quickly and solve it in time. If the sales volume of a product drops sharply, the operator needs to plan the next product plan in advance.