Traditional Culture Encyclopedia - Photography and portraiture - The process of the opening ceremony

The process of the opening ceremony

Part I: activity summary \ x0d \x0d\◆ activity time \ x0d \ xxxxxx \ x0d \ ◆ activity place \ x0d \ main entrance of chain hotel \ x0d \ ◆ activity form \x0d\ 1. X0d\6, gongs and drums \x0d\7, lion dance \x0d\8, membership card sales \x0d\9, gift giving \x0d\ 10, leaflet distribution \x0d\ 1, consumer questionnaire collection. On the occasion of the first anniversary of the project's opening, we will spread the good news of the project's opening and expand social popularity through activities such as decoration, opening ribbon-cutting, firecrackers, lion dance, gift-giving and membership card sales. \x0d\2。 Deepen the close communication with consumers and enhance the external affinity of the project brand; \x0d\3。 Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the senior management taste of the enterprise, and feel immersive; \x0d\4。 With the help of the opening ceremony, consumers can understand the unique business philosophy, concept and culture of the project, establish its unique brand image, and lay a good foundation for the project to win favorable competition in domestic hotel chains in the future. \x0d\x0d\ Part II: Preparation \ \ \x0d\\x0d\◆ Activity scale: \ x0d \ The number of participants is about 200-300 (the number will be abridged according to the on-site situation). The site layout is based on creating a warm and grand celebration atmosphere, and the purpose of the activity is to produce good news effect and social benefit. \ x0d \ x0d \ ◆ Personnel invitation \x0d\ 1. Performers invited gongs and drums and lion dance teams dressed in bright national costumes to perform various drum orders, double lions beckoning pearls and double lions praying for blessings, adding luster to the opening ceremony, rendering the festive atmosphere and attracting more passers-by to stop and watch; \x0d\2。 Six etiquette ladies (internal staff), wearing uniform red cheongsam and ribbons, are responsible for helping guests sign in and guiding them into the venue. \x0d\3。 A number of security personnel (internal personnel) are responsible for security, directing vehicle movement and parking; \x0d\4。 Several cleaning personnel (internal staff) are responsible for the cleaning and hygiene work on site; \x0d\5。 At the invitation of the host, hire a professional program host who is good at mobilizing the atmosphere at the scene, can take the initiative to participate in activities with the audience, and repeatedly publicize the company's image, and have a special person responsible for contact; \x0d\6。 Inviting guests is an extremely important part of the ceremony. In order to make the ceremony give full play to its sensational and positive public opinion role, guests must be carefully selected in the work of inviting guests, and celebrities should be invited as much as possible to create news effects. Important guests should be invited in person. \x0d\ Guest invitation scope: a. Government leaders and heads of competent departments b. General managers and directors of enterprises, companies and real estate c. Social celebrities and journalists \x0d\7. Transportation and accommodation arrangements: the hotel is responsible for arranging pick-up and drop-off vehicles and banquet venues for guests, as well as the pick-up and drop-off of the lion dance team; \x0d\8。 Preparation of materials for activities: vehicles, bottled mineral water, champagne, electrical equipment, audio facilities, gifts, ribbon-cutting tools, fireworks, stage, hot air balloon, inflatable arch, welcome carpet, lanterns, colorful flags, promotional materials, flower baskets, banners, hangers, sign-in desks, signs, guest seats, etc. \ x0d \ x0d \ Part III: On-site work arrangement \ \ x0d \ ◆ Work arrangement in the preliminary preparation stage \x0d\ 1, XX, XXXX, and send the draft business opening plan to the headquarters for review and make practical modifications; \x0d\2。 Determine the scale, venue, facilities and other elements of XX, XX, XX, Japan, so as to arrange the work; \x0d\3。 The company headquarters should set up a working group on this activity as soon as possible, and the working group should hold the first celebration meeting on the same day. The content of the meeting should focus on making clear arrangements for the recent work, making decisions on the scale, scale and project setting of this activity, and formulating a more detailed operation plan. \ x0d \ x0d \ ◆ Work arrangement for the production and implementation stage: \x0d\ 1, XX, XXXX, starting to determine the candidates for the guests attending the celebration, and completing the confirmation of receipt within 5 days, so as to order customized flowers, gift shares, wine volume, number of paintings, and guest speaking time; \x0d\2。 On XX, XXXXX, the advertising company is entrusted to complete the pre-production work of the items needed for the activity, and the construction is confirmed to be completed on the morning of XX, XXXXX; \x0d\\x0d\◆ Work arrangement in site layout stage: \x0d\ 1, XX, XXXX, the hotel starts to decorate the interior; \x0d\2。 On XX, XX, XX, the advertising company began to arrange the site, and all banners, hangers, lanterns, colorful flags and welcome carpets should be installed at XX in advance on the morning of XX. (The hotel sent two staff members to confirm the specific location) \x0d\3. On XXXXX, the advertising company began to lay out the site. At XX in the morning, it completed the erection of the rostrum and the installation of the background board, arranged the sign-in desk, signs, guest seats, acoustics, power supply equipment and champagne tower of the main venue, cooperated with relevant hotel personnel to check the finished items, and completed the arrangement of inflatable dragon arches and high-altitude balloons before XX in the afternoon. \x0d\4。 All relevant departments of the hotel have conducted a comprehensive inspection and acceptance of all environmental arrangements, and all preparatory work has been completed. \ x0d \ x0d \ ◆ Detailed description of site layout: \x0d\ 1. Interior decoration: ribbons are hung on the ceiling of the lobby, welcome trees are placed not far from the main entrance, a number of exhibition boards and guide boards are set up in the conspicuous place of the lobby, and guest rest seats, drinks and food self-help tables are placed in the conspicuous place, so that staff can shuttle service and guide guests; \x0d\2。 High-altitude balloons: in order to create a cheerful, festive and lively atmosphere, high-altitude balloons are placed in front of the main entrance of the hotel, the number of which is to be determined, and the balloons are made of red lantern spheres, which are cheerful and generous; \x0d\3。 Banner hanging width: the content is mainly based on the words of opening ceremony, and the specific content is determined by the headquarters; \x0d\4。 Inflatable Arch: An arch with a diameter of 18m is set in front of the hotel, and the words "Congratulations on the grand opening of XXXXXXXX Hotel" are hung on it, which can convey the good news of opening simply and clearly; \x0d\5。 Welcome passage: laying a red carpet with a width of about 3 meters in front of the hotel (according to the actual length) and placing bright flower baskets on both sides of the carpet can not only create an atmosphere for the scene, but also form the effect of isolation zone; \x0d\6。 Ribbon-cutting Stage: A 4m×8m stage is built at the entrance of the hotel, with microphones in the middle and front, and potted flowers on both sides and front, which can not only create an atmosphere for the scene, but also form the effect of isolation zone; \x0d\7。 Lanterns and colorful flags: Red lanterns can be hung near the front of the hotel, strung in groups of three, with the words "XXXX" written on them, attracting people from the past, invisibly conveying the good news of the opening of the project to the public, and expanding the visibility and influence of the project. \x0d\x0d\ ◆ Scene layout standard: \ x0d \ bundling \ x0d \1,quantity: several faces (depending on the situation) \x0d\2, specification: 0.75m X l.5m \x0d\3, material: silk face \. Remarks: beautifully printed colorful flags fly in the wind to welcome every guest, which can fully reflect the enthusiasm and joy of the organizers. The number of colorful flags can reflect the grandeur of the whole celebration scene and is also an effective propaganda material. \x0d\ huge \x0d\ 1, quantity: several pieces; \x0d\2。 Specification: 8 X 25m\x0d\3. Material: Oxford cloth \x0d\4. Content: According to the opening information \x0d\5. Layout: walls on both sides of the hotel entrance. (negotiated with neighboring properties) \x0d\ flying balloons \x0d\ 1, quantity: several \x0d\2, material: PVC\x0d\3, layout: above the main venue \x0d\ Remarks: Flying balloons at the ribbon-cutting ceremony will make the whole venue look grand and peaceful, further enhancing the atmosphere of the opening ceremony. \x0d\ high-altitude balloons \x0d\l, quantity: several \x0d\2, specification: balloons with a diameter of 3m. \x0d\3。 Material: PVC\x0d\4. Content: According to the opening information \x0d\5. Layout: Above the venue and the main venue. \x0d\ inflatable arch \x0d\ 1, quantity: several \x0d\2, specification: span 15m/ seat \x0d\3, material: PVC\x0d\4, content: according to the opening information \ x0d \ \x0d\ Remarks: It is fashionable and colorful, which can attract people's attention. \x0d\ sign-in desk, sunshade \x0d\ 1, quantity: sign-in desk 1 group, two sunshade \x0d\2, specification: 3m X0.65m X0.75m\x0d\3, layout: the table on the right side of the main venue is covered with red flannel, which reads \x0d\ Hualan \x0d\ 1, quantity: several (depending on sponsors, cooperative units and guests) \x0d\2, specification: three-story western style \x0d\3, layout: left and right sides of the podium, both sides of the hotel gate and both sides of the driveway; \x0d\ Remarks: Colorful flowers and blue flowers, together with sincere congratulations, make the celebration more exciting. \x0d\ flower card \x0d\ 1, quantity: several pieces \x0d\2, specification:11NX1.8m \ x0d \ 3, material: foam, gold lettering x0. \x0d\ background board \x0d\ 1, quantity: one piece \x0d\2, specification: 12m× 3m \x0d\ 3, material: wooden board, steel frame structure, painting \x0d\4, content: according to the opening information \. Remarks: Highlight the main venue and add festive \x0d\ others \x0d\ 1, several ribbon-cutting balls \x0d\2, 1 attendance book, 1 pen set \x0d\3, several ribbons \x0d\4. Remarks: Miss Etiquette is a beautiful landscape in the celebration, wearing ribbons and smiling to welcome all \x0d\ military bands \x0d\ 1, quantity: several people \x0d\2, specifications: professionals \x0d\3, location: the left side of the rostrum \x0d\ Remarks: military bands are present. \x0d\ lion dance \x0d\ 1, quantity: 4 pairs \x0d\2, specification: South Lion Dance \x0d\3, location: main venue center \x0d\ Remarks: The wonderful performance of lion dance with green flowers and words congratulated the opening of the Tang Dynasty, which added great interest to the ceremony. \x0d\ audio \x0d\ 1, quantity: l sets \x0d\2, description: major \x0d\3, location: main venue \ x0d \ ◆ regional planning: \x0d\ 1, etiquette reception area. On one side of the countertop, there are corsages and gifts. Two hostess are responsible for welcoming Jia \x0d\ guests at the gate of the hotel. One hostess guides the guests to the sign-in desk. Two hostess are responsible for helping the guests sign in at the sign-in desk, wearing corsage and giving gifts to the guests. One hostess guides the guests to rest in the rest area and handle emergencies at any time. \x0d\2。 Guest lounge: it can be arranged in the service area in the hotel lobby. Appropriate drinks are placed on the table for guests to enjoy, and the staff will play soft background music, giving people a comfortable feeling. \x0d\\x0d\◆ Work arrangement in the implementation stage of the event: \x0d\ 1, XX, XX, XX, the staff of the etiquette company and the hotel staff arrived at the scene to prepare for the work, and the security personnel began to protect the scene; \x0d\2。 At XX o'clock in the morning, the staff such as the etiquette lady, the lion and the military band are ready; \x0d\3。 The host, photographer, sound engineer, news media and guests are ready in the morning. \x0d\4。 At XX in the morning, the military band played a welcome song, and the hostess greeted the guests, wearing corsage for the guests and assisting in signing in; \x0d\5。 The celebration officially began at XX in the morning. \x0d\\x0d\◆ Ceremony procedure \x0d\ 1, and the ceremony officially started on XX, XX, XX; \x0d\2, XX:XX plays the welcoming ceremony, the military band plays the welcoming song, the hostess greets the guests, helps them sign in, and wears corsage and badge for the guests; \x0d\3, XX:XX guests enter the venue and take their seats; \x0d\4, XX:XX sound plays a celebration March, a large piece of red silk slowly descends from the air, the music is changed to dance music, the red silk is unveiled, and dancers perform the dance "Good Day" to mobilize the atmosphere and attract public attention; \x0d\5。 XX: After the dance, colorful ribbons and colored paper were sprinkled from the air, and the host took the stage to announce the official opening ceremony of the hotel. The host introduced the distinguished guests and read out the congratulatory message and letter (drum and music singing together); \x0d\6, xx: The host of xx invited the president of the company to give a speech (applause); \x0d\7, xx: The host invited the general manager of the hotel to give a speech (applause); \x0d\8, xx:xx host invited guests to speak (applause); \x0d\9, xx: The host invited the president, general manager and guest representatives to make the finishing touch for the sleeping lion, and invited guests to enjoy the lion dance performance; \x0d\ 10, XX:XX The host announced the list of ribbon-cutting personnel, and the hostess guided the officiating guests to the rostrum respectively; \x0d\ 1 1, XX:XX The host announced the opening of the ribbon-cutting ceremony of the hotel. The officiating guests, the president of the company and the general manager of the hotel cut the ribbon for the ceremony, raised their glasses together, danced with the lion, released balloons and distributed gifts, which pushed the ceremony to a climax. \x0d\ 12, XX: The host declared the grand opening ceremony of XXXXXXXX Hotel successfully concluded. \x0d\x0d\ ◆ Logistics Support Work Arrangement \ x0d \ There will be a lot of logistics support work that needs to be paid enough attention in the specific operation process of this activity, and the quality of logistics support work directly affects the success or failure of this activity: \x0d\ 1 Site sanitation and cleaning: equipped with 10 cleaners to clean the activity site at any time to ensure the cleanliness of the activity site. \x0d\2。 Funding arrangement for activities: Designate a special person to manage the funds needed for activities to ensure the smooth progress of activities; \x0d\3。 Activity work report: hold regular celebration work meetings to inform the progress of various preparations; \x0d\4。 Security and emergency measures on the day of the event: 10 security personnel will be deployed to comprehensively monitor the event site; \x0d\5。 Traffic order: Four security guards are responsible for the traffic order at the entrance of the activity site. No motor vehicles are allowed to park on the roadside, and guest vehicles are designated to park; \x0d\6。 Fire fighting: equipped with fire extinguishers, two security guards ensure that people entering the ceremony venue are not allowed to bring any inflammable and explosive articles into the site; \x0d\7。 Medical treatment: set up a medical prevention point at the activity site. 1 medical staff; \x0d\8。 Electrician and acoustics: the main venue is equipped with professional electrician 1 person, generator 1 set for test and maintenance, and 2 professional audiologists to ensure the normal speech and broadcast of the ceremony; \x0d\9。 Rainproof measures: Prepare the L-seat air shed with the specification of 20x 15m for emergency use. \x0d\\x0d\◆ Draw up the list of opening leading groups \x0d\ Chief Commander: \x0d\ General Supervisor: \x0d\ Site Supervisor: \x0d\ Site Leading Group: \x0d\ Logistics Support Group: \x0d\ Security Group: \x0d\ Preparatory Group. We are conducting a questionnaire survey, and hope that the results of this survey can provide you with better services. Can I borrow a few minutes to ask you some questions? Select another item and tick the corresponding box. Do you know "XXXXX Hotel"? \x0d\□ Know (by what means: □ Newspaper □ Internet □ Advertisement □ Introduction by others □ SMS □ Other _ _ _ _ _ _ _ _ _ _ _) \ x0d \ □ Don't know \x0d\2. Under what circumstances would you choose to stay in a hotel? \x0d\□ When traveling □ When partying □ Other _ _ _ _ _ _ _ _ _ _ \ x0d \ 3. How do you usually choose to get to the hotel? \x0d\□ Walk □ Drive □ Take a bus □ Take a taxi □ _ _ _ _ _ _ _ _ _ _ _ _ \ x0d \ 4. Do you care about the environment around the hotel? \x0d\□ Care □ Don't care □ Others _ _ _ _ _ _ _ \ x0d \ 5. How many stars do you often choose to stay in? \x0d\□ Economical □ Two-star □ Three-star □ Four-star □ Five-star \x0d\6. What do you care most about your hotel? (Optional) \x0d\□ Service □ Large indoor area □ Comfortable bed □ Internet access □ Newly renovated □ Spacious bathroom □ Color arrangement □ Complete equipment \x0d\□ Other _ _ _ _ _ _ _ _ _ \ x0d \ 7. What do you think the hotel needs to improve? \ x0d \ □15 ~19 □ 20 ~ 24 □ 25 ~ 29 □ 30 ~ 34 \ x0d \ □ 35 ~ 44 □ 45 ~ 54 □ 55 ~ 64 □ 65 years old or older \ x0d \ \ □ 1500 ~ 5000, □ 5000 ~ 6000 1 1, your occupation \x0d\□ civil servant □ enterprise manager □ private owners □ institutions □ ordinary people □ others _ _ _ _ _ _ _ _ _ _ _ _ _