How to operate the official WeChat account and build a personal brand?

It is a long process for Xiaobai to establish personal intellectual property rights. Personally, I think we should start from the following aspects.

1. Personal positioning. You know yourself best in the world. Before you start, you should figure out how to show yourself. The content can start with your hobbies or specialties. For example, if you watch a lot of movies and know a lot about many directors and actors, you can position yourself as a movie.

2. Name and introduction of official account of WeChat. With positioning, you can start applying for the official WeChat account. Since it is to create a personal IP, the name of the official account of WeChat is very particular, so we must highlight the personal IP. There are usually two naming methods. One is named only by personal IP; The second is to adopt the naming method of personal IP+ operation field. The profile of the official WeChat account should also be straightforward, explaining what your official WeChat account provides.

3. WeChat official account operation. Today's new media, content is king. If you want to successfully build your personal IP, your content is particularly important, and it also tests your operational ability. When operating the official WeChat account, we should pay attention to the following points:

(1) content positioning. Given your positioning, think clearly about how you should present your content, pictures and words. Audio? Video? Rigorous style? Funny? Funny?

(2) Update time and frequency. Determine the update time, first, it can make you have a goal and force you to produce content stably; Instead, it can cultivate the habits of fans. You'll naturally think of what you're pushing.

(3) keep interacting. Organize small activities occasionally and try to reply to messages. You should understand that idolization, a fan, wants to be seen by stars, right? hahaha

(4) Adhere to originality. This is the most important thing. You provide unique content and fans will pay for it.

4. Fan positioning. According to your position in the official WeChat account, you will think about who will like your content.

5. Platform distribution and drainage. With fan positioning, you have to find your fans! Nowadays, there are many new media platforms, and of course there are many platforms suitable for your drainage. I want to do more. I wish you success.