Introduction of concord college Major in Fujian Normal University

Department of International Business, Department of Economic Law, Department of Management, Department of Cultural Industry, Department of Information Technology, Department of International Education, Department of Foreign Languages Source: Information Management.

Training objectives:

Cultivate application-oriented professionals with modern management theory foundation, computer science and technology knowledge and application ability, knowledge and ability to master system ideas, information system analysis and design methods and information management, computer network and communication technology, skilled use and maintenance of the Internet, and design, install and maintain intranet.

Main courses:

Information management foundation, marketing, intellectual property law, computer network principle and application, information storage and retrieval, management foundation, micro and macro economics, database technology, accounting, operational research, information economics, information organization, economic mathematics, Direction I (enterprise alliance resource planning, CEO leadership art, mass communication) or Direction II (Delphi programming, software engineering, information system analysis and design).

finance

Training objectives:

This major trains application-oriented and compound professionals who have basic knowledge of financial theory and master financial business technology, can analyze financial activities and handle financial business by using general methods of economics, have certain comprehensive judgment and innovation ability, and can work in various banks, securities companies, insurance companies, fund management companies, financial leasing companies, financial companies, trust and investment companies, financial education and other departments.

Main courses:

Economic mathematics, finance, political economy, microeconomics, macroeconomics, accounting, monetary banking, international financial management, commercial bank management, investment banking theory and practice, securities investment or insurance, econometrics, central banking, direction 1 (international trade, international finance, international settlement) or direction 2 (financial market, financial engineering principles, financial law) or

Financial engineering

Training objectives:

Graduates of this major mainly serve various local financial institutions. Graduates can engage in financial risk management, corporate finance, investment strategy planning and pricing research of financial products in banks, securities companies and fund companies, or engage in finance, financial management, financial analysis and planning in multinational companies and financial institutions.

Main courses:

The main course system includes tools such as probability theory and mathematical statistics, differential equations, stochastic processes, financial time series analysis and matlab application, econometrics and so on. Accounting principles, intermediate financial accounting, corporate finance, financial statement analysis and other accounting courses; Financial economics, financial engineering, financial risk management, interest theory, financial derivatives, investment banking and other professional courses.

communication engineering

Training objectives: This major trains applied senior professionals engaged in communication engineering technology development. Graduates of this major can engage in product research and development and production management in high-tech enterprises with information technology development, and can also engage in the management and maintenance of information processing equipment in various enterprises and institutions.

Main courses:

Signal and system, digital signal processing, advanced language programming, circuit analysis and analog circuit, optical fiber communication technology, communication software development technology, data structure, engineering mathematics, communication electronic circuit, database principle and application, digital electronic technology, microcomputer principle and assembly language, LINUX operating system, network technology foundation, electromagnetic field and electromagnetic wave, communication principle, modern exchange technology, JAVA programming technology.

Digital media technology

Training objectives:

This major trains applied senior talents who master the basic knowledge and skills of digital media technology. Graduates of this major can engage in digital media works creation, digital media material collection and digital media works integration in digital media production enterprises, and can also engage in digital media technology-related work in various enterprises and institutions.

Main courses:

Data structure, database principle and application, computer network technology, digital image and multimedia technology, three-dimensional animation technology, digital media works synthesis technology, engineering mathematics, perspective and composition, digital circuit and logic design, JAVA programming technology, signal processing technology, virtual reality technology, game framework design and planning foundation,

Japanese

Training objectives:

Cultivate Japanese senior professionals who have a solid Japanese language foundation and extensive scientific and cultural knowledge and can engage in translation, research, teaching and management in foreign affairs, economy and trade, culture, press and publication, education, scientific research and tourism. Master the basic knowledge of Japanese language and literature and related humanities and technology; Have a solid basic knowledge of Japanese and master the basic skills of listening, speaking, reading, writing and translation; Understand China's national conditions and Japanese social culture; Good Chinese expression ability and basic scientific research ability; Have a certain practical ability to use a second foreign language; Master the basic methods of literature retrieval and data query, and have practical business ability in business.

Main courses:

Japanese intensive reading, Japanese reading, Japanese listening, spoken Japanese, Japanese translation, advanced Japanese, economic and trade Japanese, Japanese practical writing, Japanese culture, selected reading of Japanese literature, introduction to Japanese, Japanese interpretation, general situation of Japan, Japanese writing, Japanese grammar, selected reading of Japanese newspapers and periodicals.

enterprise management

Training objectives:

This major cultivates knowledge and ability in management, economy, law and enterprise management, grasps the basic theories and knowledge of modern enterprise management, grasps the qualitative and quantitative analysis methods of enterprise management, has strong basic skills in language expression, interpersonal communication and analysis and solution of enterprise management problems, and is familiar with the national policies and regulations on enterprise management; Senior business administration professionals with strong foreign language listening, speaking, reading and computer application skills, who can engage in management, teaching and scientific research in enterprises, institutions and government departments.

Main courses:

Enterprise strategic management, financial management, management information system, human resource management, micro and macro economics, management foundation, accounting, statistics, project management, e-commerce and logistics management, marketing, political economy, production and operation management, direction one (competition and crisis management in shopping malls, organization and management of companies, CEO leadership art) or direction two (international trade and investment, international finance, international economic law).

Electronic Information Science and Technology

Training objectives:

This major cultivates systematic basic knowledge and theory of electronic information science and technology, and has the ability to take the entrance examination for graduate students majoring in electronic information. Senior professionals who can engage in scientific research, teaching, scientific and technological development and management in electronic information science and technology, network communication technology and other related fields. And master the maintenance, development and design technology of electronic products, computer software or hardware, and be able to meet the requirements of the IT industry for senior professionals.

Main courses:

High frequency electronic circuit, EDA principle and VHDL language, assembly language and microcomputer principle, digital signal processing (MATLAB programming), data structure, circuit analysis and analog electronic technology foundation, database principle and application, digital electronic technology foundation, advanced language programming (C++),

Engineering mathematics, network technology foundation, LINUX operating system, single chip microcomputer technology, ARM architecture, network management technology.

Electronic information engineering

Training objectives:

Cultivate students who can adapt to the requirements of China's socialist modernization, the development of world science and technology and the information age, develop morally, intellectually and physically in an all-round way, and have good scientific and cultural quality, innovative thinking ability and engineering practice ability; Senior engineers and technicians who can engage in the research, design, manufacture, application, management and development of various electronic, communication and information systems.

Main courses:

Assembly language and microcomputer principle, signal and system, communication principle, college physics, circuit analysis and analog circuit, EDA and programmable control technology, digital signal processing, data structure, database principle and application, high-frequency electronic circuit, computer network technology, engineering mathematics, digital electronic technology, LINUX operating system, JAVA programming, single chip microcomputer technology.

Legal science

Training goal: The training goal of this major is to train senior professionals who can engage in legal work in state organs, enterprises, institutions and social organizations. The basic norms are: adhere to the correct political direction and have high political literacy, moral literacy and psychological literacy; Master the basic theory and knowledge of legal discipline systematically, and be familiar with Chinese laws and relevant policies of the party; Understand the frontier of law and the development trend of legal system construction, and have the ability to analyze and handle legal documents by using legal knowledge and methods; Master the basic methods of searching and consulting documents, have certain practical work ability and scientific research ability, and have profound cultural literacy; Have the ability of scientific thinking and innovation.

Main courses:

Civil law, criminal law, criminal procedure law, jurisprudence, constitutional law, introduction to commercial law, property law, civil procedure law, administrative law, administrative procedure law, Chinese legal history, intellectual property law, economic law, marriage and family inheritance law, creditor's rights law, private international law, international economic law, labor and social security law, company law, securities law, legal logic, criminal law, notarization and lawyer's practice, public international law, finance.

financial management

Training objectives:

This major trains senior professionals with solid basic knowledge of management, proficient in qualitative and quantitative analysis methods of finance and financial management, and strong ability to analyze and solve problems. After graduation, they can engage in financial management in industrial and commercial, financial enterprises and institutions and government departments.

Main courses:

Linear algebra, probability theory and mathematical statistics, statistics, college English, computer application foundation, database and its application, management information system, computer financial management, financial management principles, finance, commercial bank management, financial marketing, investment banking, accounting principles, financial accounting, auditing, computer financial management, linear algebra, micro and macro economics, monetary banking, marketing, economic law and so on.

marketing management

Training objectives:

This major trains senior professionals who have knowledge and ability in marketing and economic management, systematically master the basic theory of economic management, are familiar with marketing theory and practice, have strong market development, marketing plan planning and marketing management decision-making ability, and can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.

Main courses:

Marketing, consumer behavior, international marketing, financial management, market research, management foundation, microeconomics and macroeconomics, accounting, statistics, online marketing or economic law, financial marketing, project management, human resource management or enterprise virtualization operation, political economy, management information system, direction one (new product development and new business, brand and advertising, marketing management) or direction two (real estate marketing, financial marketing, marketing.

International economy and trade

Training objectives:

This major trains compound senior professionals who can skillfully use English and carry out international trade professional work, master the basic theory of international economy and international trade, understand the current situation of contemporary international economic and trade development, be familiar with the prevailing international trade rules and practices, have basic knowledge and skills in international trade business, and be able to engage in relevant practical business, management, research and publicity planning in international economic and trade departments, domestic and foreign-funded enterprises and other relevant government agencies.

Main courses:

Statistics, international economics, macro and micro economics, accounting, international finance, English translation, international business English, development economics, regional economics, industrial economics, English audio-visual, monetary banking, export trade simulation operation, international public relations, world economy, international economic law, GATT and WTO.

Exhibition economy and management

Training objectives:

With the development of China's convention and exhibition industry, the convention and exhibition industry urgently needs advanced compound talents with modern design concepts, basic skills and methods of convention and exhibition design and modern management knowledge. This major is oriented to meet the demand for talents in the development of China's convention and exhibition industry, and aims to cultivate talents with comprehensive practical ability, continuously improve the core competitiveness of students' employment, and realize that students have broad employment prospects in the fields of convention and exhibition industry management, planning, marketing and foreign trade.

Main courses:

Management, introduction to tourism, tourism economics, management information system, international trade, international exhibition management, exhibition marketing of large-scale event organization and management, exhibition planning and management, classic case analysis, international conference planning and management, venue management and service, logistics management, international public relations, strategic management, and advertising.

Advertising film

Training objectives:

This major requires mastering the general principles and methods of modern advertising planning and creativity, mastering the characteristics of various advertising media and exhibitions and their advertising publishing skills, having good copywriting skills, being able to do a good job in advertiser communication and brand service, and mastering the business processes and operation processes of advertising companies. Is to adapt to the needs of the market economy, with extensive cultural knowledge and modern communication knowledge and skills, with advertising practice ability of compound senior applied talents.

Main courses:

Introduction to communication, introduction to modern literature classics, principle and practice of public-private relationship, modern advertising planning, advertising copy, advertising creative expression, advertising psychology, advertising frontier, artistic foundation, marketing, advertising introduction, advertising and media, advertising investigation and effect research, advertising activity case or software design application, appreciation of print advertising works or advertising psychology, direction one (print creativity, advertising poster design, 3D animation)

animation

Training objectives:

This major cultivates design studios that can meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, have a solid theoretical foundation of film and television art and animation design, have strong animation creativity, design and marketing planning capabilities, master the interactive production technology of computer games, meet the professional requirements of modern animation design, be able to independently design and create, complete important collaborative work, and be competent for online websites, commercial advertisements, animation demonstrations and other work. Application-oriented senior professionals working in animation production companies, film and television animation creation, drawing, education, scientific research and other units, architectural appearance design institutions, outdoor environmental landscape design and other institutions.

Main courses:

Design composition, computer design application Photoshop, computer design application Flash, animation modeling design, computer design application 3Dsmax, animation production, animation introduction, selected reading of Chinese and foreign famous business cards, introduction of cultural industry, photography and video recording foundation, audio-visual language, China folk art, China myths and legends, western myths and legends, web design, movie appreciation and criticism, Chinese and foreign music classic appreciation, comics and illustrations, Direction of film and television animation (animation technique, animation movement law, animation lens, May computer design and application, post-synthesis and special effects, animation script, two-dimensional animation short film production, animation thematic production) Direction of game animation (original game painting creation, game interface design, game map production, game animation production, game level design, mobile game design).

network engineering

Training objectives:

This major trains students to systematically and deeply master the principles and technologies related to computer network principle, network interconnection technology, protocol engineering, network management, information security, network storage, multimedia communication, information management and information system. Have the ability to operate and maintain information networks, and be able to engage in the design, development and application of information networks; Able to engage in network engineering planning, design, management and maintenance; Applied engineers and technicians who can plan, design, implement and maintain computer network systems and their application software systems.

Employment direction:

Can work in all kinds of network system integration companies, engaged in network technology engineers, network administrators and other network technology occupations; Or work as a software engineer or system software design engineer in an industry software company; Or engage in the network management of enterprises and institutions.

E-commerce/e-commerce

Training objectives:

Cultivate compound senior business talents with good literacy in the field of e-commerce, master the basic skills and methods of natural science and computer information technology, be familiar with the basic principles of modern management science and the general laws of modern enterprise management operation, and be able to combine information technology with the theory and practice of business and management to meet the demand of e-commerce professionals for the rapid development of China's national economic construction in the 2 1 century.

Main courses:

Introduction to e-commerce, network marketing, e-commerce technology, e-commerce laws and regulations, e-commerce experiment, management foundation, statistics, network economics, database principle and application, multimedia technology and online advertising, logistics and supply chain management, web page production and website construction, e-commerce system development and management, e-government, international finance or international trade practice, accounting or national tax.

Computer science and technology

Training objectives:

Cultivate all-round development of morality, intelligence, physique and aesthetics, have good professional ethics, and understand and master the latest development hotspots and frontiers of information technology, database technology, software development technology and computer technology; Master the working principle of computer; Master the daily office operation and maintenance technology of computer; Master the skills of database development and maintenance; Application-oriented engineering talents who are proficient in enterprise software system design, development technology and testing technology. Net and Java platforms.

Main courses:

Operating system, compilation principle, assembly language and microcomputer principle, data structure, circuit analysis and analog electronic technology foundation, database principle and application, digital electronic technology foundation, high-level language programming (C++), LINUX operating system or JAVA programming technology, discrete structure, engineering mathematics, signal processing technology, algorithm design and analysis, network technology foundation, software engineering and training, modern cryptographic technology.

Employment direction:

Can be engaged in computer software maintenance, development and hardware equipment maintenance, computer software application, sales and maintenance, computer software testing and computer system maintenance in IT industry, government departments, enterprises and institutions. In terms of information construction and management, IT can fully adapt to the information analysis and information consultation of administrative departments, enterprises and scientific research departments, and can be competent for IT departments such as enterprises and institutions to use computer information systems to assist related affairs management and business processing.

English

Training objectives:

This major trains students with solid basic knowledge of English language and extensive scientific and cultural knowledge, which can be used in foreign affairs, economy and trade, culture, press and publication,

Senior English professionals engaged in translation, scientific research, teaching and management in education, scientific research and tourism departments. Master the basic knowledge of English language and literature and related humanities, science and technology; Have a solid basic knowledge of English language and master the basic skills of listening, speaking, reading, writing and translation; Understand the national conditions of China and the social culture of English-speaking countries; Good Chinese expression ability and basic scientific research ability; Have a certain practical ability to use a second foreign language; Master the basic methods of literature retrieval and data query, and have practical business ability in business.

Main courses:

Comprehensive English, English reading, English listening, oral English, foreign trade English conversation, foreign trade correspondence, English translation, English audio-visual speaking, pronunciation practice, English-speaking countries, English grammar, intermediate business English, English reading, international marketing, business English, foreign trade document practice simulation operation, business cross-cultural communication, tourism English or GATT and WTO.

logistics management

Training objectives:

This major trains modern logistics management talents who have systematic basic knowledge of management and logistics, can grasp the theoretical frontier and development trend of logistics management discipline, form a good sense of logistics discipline, and skillfully use modern management science and management methods, which can not only meet the needs of modern logistics management, but also engage in logistics system optimization design, logistics operation, management and decision-making.

Main courses:

Macro and micro economics, management principles, introduction to logistics, supply chain management, production and operation management, project management, management information system, logistics cost and accounting, logistics facilities and equipment, operational research, economic law, urban logistics, introduction to e-commerce, human resource management, economic mathematics, accounting, warehousing and distribution, enterprise strategic management, modern circulation, direction one (logistics system planning and design, logistics information of computer network and database) Or direction 2 (circulation technology and methods, chain operation and distribution, purchasing strategy and inventory control) or direction 3 (international logistics management, international trade theory and practice, logistics management business English and correspondence).

Music performance

Main courses:

Music direction: introduction to art, China folk music, appreciation of famous music works, China music history, foreign music history, basic music theory, solfeggio, harmony, song analysis and writing, analysis of forms and works, vocal music (or instrumental music) accompaniment (required singing), chorus (or ensemble) and piano.

Dance Direction: Introduction to Art, Introduction to Dance, Chinese and Foreign Dance History, Appreciation of Famous Dances, Dance Anatomy, Basic Dance Training, China Folk Dance, China Classical Dance, Ballet, Modern Dance, Reading Music and Theory, and Drama Rehearsal.

Direction of drama film and television: introduction to art, Chinese and foreign film history, Chinese and foreign drama history, introduction to performance, script analysis, appreciation of famous dramas, appreciation of movie business cards, vocal music, lines, body, introduction to dance beauty, performance and makeup.

manpower management/scheduling

Training objectives:

This major trains senior professionals in modern human resource management who can meet the needs of China's reform, opening up and socialist modernization, engage in human resource development and management, teaching and scientific research in enterprises, institutions, governments and other departments, and have professional ethics and innovative consciousness. So that they can use the knowledge of human resource management theory, technology and methods to solve practical problems in human resource development and management, and creatively apply this knowledge to human resource management planning, coordination, organization and decision-making at macro and micro levels. Realize the optimal allocation, rational utilization and effective development of human resources.

Main courses:

Principles of management, human resource management, job analysis, employee recruitment and appointment, enterprise strategic management, international human resource management, management information system, accounting, labor economics, marketing, micro and macro economics, organizational behavior, human resource development and training or employee career design and management, labor law and labor dispute or human resource strategy and planning, direction 1 (salary and welfare management, performance management, personnel psychology

China Language and Literature (Secretarial Direction)

Training objectives:

It mainly trains applied and compound senior secretarial talents with solid professional knowledge and high cultural quality. It is required to master the methods and abilities of public relations and office affairs management and information coordination, have a high writing level, be proficient in the writing skills of various official documents of government agencies, enterprises and institutions, have a solid English foundation and writing skills, have good social and interpersonal communication skills, be able to receive and organize meetings, and train professionals who can engage in senior secretarial work in government agencies, organizations, enterprises and institutions and foreign-related institutions.

Main courses:

Official Document Writing, Introduction to Communication, Introduction to Modern Literary Masterpieces, Principle and Practice of Public Relations, Modern Chinese (Vocabulary, Grammar and Rhetoric), Modern Media Writing, Selected Reading of Excellent Official Documents, Modern Secretarial Studies, China Culture and Appreciation of Couplets, English Etiquette Writing, Secretarial Administration, Document Archives Management, Modern Media Theory and Application or Computer Office Automation, Literary Works Creation or Frontier Research of Industry Development.

leisure sport

Training objectives:

Cultivate high-quality applied professionals who have the basic theories, knowledge and skills of leisure sports and can engage in leisure sports guidance, leisure sports management, leisure sports tourism and development, leisure sports product planning and design, and leisure sports cultural industry development.

Main courses:

(1) Main courses

Introduction to leisure science, introduction to leisure sports, tennis, badminton, water sports, exercise prescription, traditional health and fitness.

(2) Main course

Leisure science, introduction to leisure sports, sports management, sports nutrition, sports physiology, educational psychology, marketing, operation and management of fitness clubs, sports culture and industry research, planning and guidance of leisure sports activities, and sports skills practice course series. Highlight three project groups: fashion sports (rock climbing, roller skating, bodybuilding, yoga, squash, etc. ); Natural environment (mountaineering, outdoor survival, outdoor sports, outdoor golf, etc. ); Traditional sports (go, chess, dragon boat, dragon and lion dance, traditional national sports and fitness, etc.). ).

Professional features:

This major is based on the development advantages of the economic zone on the west side of the Taiwan Strait, relying on the superior educational resources of the concord college Department of Cultural Industry of Fujian Normal University and the College of Physical Education Science of Fujian Normal University, taking the sports industry market as the guide, attaching importance to the development and construction of fashionable leisure sports such as water sports, tennis, outdoor sports and yoga, and highlighting the characteristics of leisure sports.

Main employment direction:

Graduates can be employed in leisure sports enterprises (such as leisure resorts, water clubs, fitness and leisure clubs, education and training centers, tourism companies, etc.). ), government or public welfare organizations (urban public sports spaces, sports theme parks, large stadiums, etc. ) and other leisure sports institutions.