How are Hollywood film and television producers trained?

First, the product. Under the impact of new media, film and television producers should actively launch new products, take the initiative to examine their own resources, understand fashion trends, reconcile rationality and sensibility, enhance the concept and accomplishment of beauty, be familiar with the arrangement of films and television in the new media environment, give full play to the advantages of existing materials, and attract wide attention with vivid images. Planning different program content is an innovative strategy of new media cross-media platform communication market, which needs to enhance the popularity of products.

? Second, the form. Film and television producers should understand the evolution of communication theory, the behavior mode of communication in the information age, the mode of network influencing communication and the interactive relationship between media and communication. At present, the audience of film and television is not limited to cinemas, televisions and so on. , as well as mobile phones, watches, glasses, etc. It can also be the way to receive programs. Film and television producers should be familiar with the principle of related network communication equipment, the installation and operation of application software and hardware, and need to make appropriate program content for new carriers.

? Third, the market. The spread of digital media-With the rapid development, in the global market-oriented environment, film and television audiences have higher and higher requirements for programs. Therefore, how to allocate marketing resources and establish their own brands and characteristics can make profits in the global market, and opening up the market is also a quality that film and television production professionals must have. Familiar with market analysis, able to complete product and consumer surveys, and have certain creative ability and marketing ability of film and television products. Only with these can we correctly formulate the correct direction, content and development of marketing and judge its advantages and disadvantages.

? Fourth, organization. Under the impact of digital media technology, existing organizations and systems also need innovation and reform. In order to meet the new requirements, the establishment of new media-related departments, new media databases and cross-platform cooperation departments all reflect the innovation of organizational departments. It is also a challenge for film and television production professionals to adapt to these innovations. The more new media knowledge they have, the stronger their competitiveness, and their communication and coordination skills and management skills are also indispensable, which are manifested in their familiarity with the content and process of film and television production business plans, their ability to evaluate the management system and production efficiency, and their ability to assist the office or work site.

? Fifth, digital media technology. Film and television producers should have basic computer literacy. In addition to using common software, we should also understand and apply image processing, computer drawing, 2D animation, 3D animation, typesetting and image editing software.

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? The professional ability of film and television producers should be discussed from the perspective of different professions, and different professions should have different professional abilities. However, students in higher vocational colleges should adapt to the development of digital media in order to have a greater competitive advantage in the film and television production industry.