Philae's endorsement

Johnny.

FILA, a century-old sports fashion brand, was founded in the Italian town of Biella in 1911. It is a textile and knitted clothing brand founded by FILA brothers. In 197s, in order to cooperate with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

FILA products are now sold in more than 3 countries, such as Italy, Britain, Germany, France, the United States, China, Japan, South Korea, Brazil and Russia.

On the evening of March 25th, 221, FILA issued a statement saying that FILA China has been continuously purchasing and using cotton from China, including cotton from Xinjiang. At the same time, FILA China has started relevant procedures to quit the BCI organization.

FILA brand was first introduced to China market by Hong Kong Lianya in September 25, and the first FILA flagship store opened in Shanghai in 26. In the second half of 27, FILA transferred all the rights and interests of FILA brand in China (including Hongkong and Macau) to Belle International at a price of US$ 48 million.

1 years is enough to record a historical change; 1 years is enough to witness the glory of a brand. On October 13th, 211, the brand launch and centenary celebration of FILA with the core concept of "Centennial FILA Fashion Return" was held in the cauldron of Beijing 798 D-Park Art Zone, which opened the celebration of the centenary of FILA, an Italian lifestyle brand.