Shanghai Animation Museum?

It is the first large-scale modern professional animation exhibition hall in China that integrates display, exchange, science education, practical interaction, industry promotion and other functions. Here’s what I’ve put together for you. Welcome to enjoy reading.

1. Introduction

It is the first large-scale modern professional animation exhibition hall in China that integrates display, communication, science education, practical interaction, industry promotion and other functions. The museum has three floors and covers an area of ??about 7,000 square meters. The museum takes "animation, experience, and science popularization" as its core, and features science popularization, interactivity, and fun. It has a historical exhibition hall, an interactive experience hall, a multi-functional 3D theater, a temporary exhibition area, etc., with more than 10,000 collections and exhibits. .

The museum was built with an investment of 70 million yuan from Shanghai Zhangjiang Culture Holdings Co., Ltd. The studio where "Nezha Makes the Sea" and "Lotus Lantern" were filmed.

2. Venue Layout

Taking the three-story floor, the atrium and the divided trough area on the south side of No. 69 Zhangjiang Road as the carrier, the construction area is about 7000m2, and the total investment is RMB 70 million yuan.

The first floor on the north side is a display area, including a comic gallery, an animation gallery and an animation development gallery. It collects and displays high-quality original works of animation and comics, and constantly updates the display content according to the collection situation. , vividly reflects the development context of domestic and foreign animation and celebrity masterpieces. At the same time, taking the mutual promotion and development of art and technology in the history of animation development as a clue, maintaining its temporality and interrelationship, and starting from the psychological starting point of visitors' experience, interaction, and exploration, the experience route is developed with humanized design. Among them, the comics hall includes the preface, ancient comics area, modern comics area, modern comics area, and contemporary comics area. The animation hall includes: animation development history, two-dimensional animation area, puppet animation area, paper-cut animation area, ink animation area, and animation device display area. The animation development corridor includes: the germination of animation in ancient times, the prototype of animation in the old agricultural period, modern comics developed in the industrial period—the origin and development of comics, the animation development corridor—the origin and development of animation, and modern animation—movies and television Era, games—the age of computers and the Internet. The second floor is an interactive experience area. Through the use of animation principles, art forms, production procedures and technologies, it mainly focuses on popular science interactive experience exhibition items, fully considering the integration of popular science knowledge and science and technology. By setting up a special experience area, visitors can enjoy the interactive experience area. Participate in the experience and interaction of the exhibition items, reveal the relevant knowledge of animation and comic production, realize the dissemination of animation and comic knowledge and technology, and achieve the effect of educational and entertaining science popularization. Combined with the characteristics of animation, the interactive experience area mainly includes: Dream Plaza, Comic Space*** Comics Classroom, Comic Street***, Animation Tribe*** 2D Animation Workshop, 3D Animation Workshop, Zhudun Animation Workshop, Animation Special Effects Workshop, Voice actor workshop ***, game community, experience station, DIY expert.

The third floor is a multi-functional theater area, including a 200-seat 3D theater, temporary exhibition area, etc., which can screen movies, hold animation or multimedia drama performances, new film ***new product*** release conferences, Professional exhibitions, forum lectures, e-sports, etc. The temporary exhibition area is flexible and will provide a platform for individuals or companies to display, communicate and promote their works.

3. Exhibition Area Location

The museum is located on the north side of No. 69 Zhangjiang Road, Pudong New Area, Shanghai. It is located in the core area of ??Zhangjiang Cultural Industry Zone in Shanghai Zhangjiang High-tech Park. It is the center of Zhangjiang Animation A landmark building in the valley, it is adjacent to Longdong Avenue in the north, Metro Line 2 in the south, Central Ring Line in the east, and Zhangjiang Rail Station in the west. It is only a 20-minute drive from the Oriental Pearl Tower, the 2010 Shanghai World Expo exhibition area and the planned Disneyland. Covering an area of ??2,500 square meters.

4. Exhibition area classification

The museum is divided into three floors, namely the display area, the animation interactive experience area and the multi-functional theater area.

Among them, the comic strip exhibition area displays more than 70 original works by 24 masters of Chinese painting, while the animation hall displays original manuscripts such as "The Monkey King Havoc in Heaven", "Lotus Lantern", and "Nezha Trouble in the Sea" The collection of original paintings ranks first in China in both quantity and quality. It is understood that these animation art masterpieces were selected from many animation collection institutions and individuals such as Shanghai Library and Shanghai Art Film Studio.

Different from the strong nostalgia on the first floor, the animation interactive experience hall on the second floor is full of post-modern atmosphere. Not only are today's leading new animation technologies such as three-dimensional technology displayed here, but visitors can also get closer to the production and presentation of animation through physical participation. For example, in the Voice Actor Hall, you can dub your favorite animation works; and in the Foley area, various Foley props are displayed. Maybe you have never discovered that a bamboo plate and a pile of soybeans can vividly simulate the sound of rain, and the sound of horse hooves The sound was simulated by putting two baseballs cut in half on a stick. Through audio and video effects such as sound and light, you can also immersively experience the thrilling atmosphere in Tim Burton's animated work "Corpse Bride", or have a mermaid sex in the "Underwater World". In addition, visitors can also draw expressions on the animated villains on the display, or enjoy the latest series of games.

The multi-functional theater area on the third floor held an exhibition of Fang Cheng's works in April 2010. There is also a 3D cinema that can accommodate 200 people at the same time, which can screen movies, animation or multimedia. drama performances, e-sports, professional exhibitions, forum lectures and other activities.

5. Style and Characteristics

The museum contains N "best" items that are enough to excite animation fans: the most complete functions, the richest traditional collections, and the highest technological content in the country Animation Exhibition Hall; the animation exhibition hall with the largest collection of authentic works and the richest types in China, including more than 800 precious original works representing various eras; the professional exhibition hall with the most abundant exhibits in China, bringing together China, the United States, and Japan , France, Hong Kong, Macao, Taiwan and other nearly 40 countries and regions; a professional venue with the most complete types of animation sounders in China; a professional venue with the most original comic strips in China, including dozens of such as Cheng Shifa and He Youzhi There are nearly 80 original works by a master in the painting world; it is the venue that stores the largest number of hand models of painters in China, and the largest hand model wall in China is composed of more than 30 hand models of famous domestic painters.

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