What happened to Qingyang shepherd boy?

From "herding sheep baby" to "getting rich leader"

In the early 1990s, Li Zhifeng, who graduated from high school, took over the family's cattle and sheep and became the "shepherd boy" in the village. After repeating it monotonously for five or six years, he envied a group of young people in the village who went to work in cities.

"Every time young people who work come back, they will bring news. Money in the city is better than farming and herding sheep in the village. I want to go too. " He sold all his sheep and went to Urumqi to do business, regardless of his family's opposition.

In 2000, a photo frame processing workshop was established in Li Zhifeng. Business was good in the first few years, but this simple process is too easy to copy. Soon, there are more and more similar workshops, and business is not good.

While hesitating, news came from the village that Shuimogou District vigorously developed rural tourism and encouraged villagers to engage in related industries, including policy subsidies and entrepreneurial guidance. Li Zhifeng made an unexpected decision for his family, transferring the workshop in the city and returning to the village to start a business again.

In 2003, the first batch of farmhouses in Shuimogou District opened, including Tianmufeng Farmhouse in Li Zhifeng. "At that time, everyone was afraid of taking risks, thinking about where people would patronize business in the hinterland, and 80% of restaurants would be compensated, and there would be five or six in response to opening stores."

Li Zhifeng said that he went to relevant departments for policy consultation, and the government should vigorously develop rural tourism. He believes that it will become a hot spot sooner or later.

At that time, in order to support the farmhouse music in the village, Li Zhifeng was never absent from the skills training courses and policy lectures organized by Shuimogou District Cultural and Sports Tourism Bureau every year.

He said: "Nongjiale wants to make money, but it needs professionals to lead the way. The environment cannot be bad. Keep abreast of policy trends and market demand. After several years of' difficult start', it will definitely be a good start. " In the next few years, Li Zhifeng's business snowballed, and street shops became holiday resorts, receiving more than 300 people every day.

People's Daily Online-Li Zhifeng: From "herding sheep baby" to "becoming rich leader"