Introduction of Webcast and Operation Specialty

Webcast and operation is a specialty, which belongs to radio, film and television in the field of news communication. The basic study period is three years. The purpose of the major is to cultivate high-quality, new-type applied and compound talents who have good professional ethics and humanistic accomplishment, master basic knowledge and skills such as media management, film and television production, communication and planning, and live broadcast platform operation, and have the ability of media planning, creative writing, video editing and media operation.

In this major, Chinese, politics, mathematics, English and computer foundation are public basic courses, followed by new media technology, new media copywriting, new media editing, photography and camera technology, graphic and image processing technology, film and television post-production, network broadcasting and hosting, short video creation and other professional core courses, and finally practical courses, such as webcast training. Webcast and operation are emerging industries, which are the combination of e-commerce and live broadcast.

With the arrival of the "internet plus" era, the number of modern websites has been very large. Lack of talents who can systematically master network operation is the object of all kinds of enterprises. Therefore, this major has a huge future development space and a good prospect. This major is mainly aimed at enterprises and institutions such as webcasting media companies, photo studios, advertising companies and institutions, and is engaged in live content operation, live field control operation, live trainer, live broadcast planning, photographer, project director, publicity management planning and so on.