Compulsory course for big brands__Gucci

When mentioning Gucci, we must first talk about the brand founder and inspirational king Guccio Gucci. He was a little boy from Florence, Italy, who worked in hotels in Paris and London. He fell in love with the luxurious suitcases of the guests, so he was inspired to make his own suitcase. Therefore, Gucci's leather bags are really the best products and the most worth buying.

When I was working at Gucci, there was a big "history book" collected by the museum. It said how much Guccio Gucci liked helping customers move suitcases, and then he became an apprentice.

He and his son made high-quality suitcases, bags, and shoes together. Later, when resources were scarce during World War II, he invented canvas bags with the "GG" logo and bamboo handle bags... step by step Turn Gucci into a global company.

That’s right, this Tom Ford is a legend in the fashion world, and more generally speaking, it is the Hermès of lipstick - tf. His status in the fashion industry is unshakable.

At that time, Tom Ford's GUCCI was also eye-catching, turning the originally gorgeous GUCCI into a GUCCI that was sexy to the core.

Tom Ford was actually a photography assistant at the time

But his personal style really brought Gucci back to life, which was about to decline.

And his own controversy has also brought a lot of new topics and attention to Gucci.

He became the creative director of Gucci in 1994. Five years after taking office, the brand value reached US$4.3 billion. Before leaving in 2004, this number became US$10 billion. Someone gave his 10 years at Gucci a cheesy but appropriate name - The Ford Dynasty.

The next era is Frida. Her designs are unchanged, light and watery, and there are many "tributes" to her predecessors.

But she is smart in business. She did not follow the old path of Tom Ford, but transformed Gucci into a more modern and urban OL style, specializing in trousers.

At this time, Michele, a veteran who has worked behind the scenes at Gucci for 12 years, finally waited for the day to stand out. He became the creative director of Gucci, and it turns out that he is no worse than Tom Ford.

Michele’s experience is really similar to that of Tom Ford

When I went to Gucci, it was the process of alternating between Frida and Michele.

His designs are not as sexy as Tom Ford or as formal as Frida, but they have all the beautiful elements besides sexy and formal: romantic, literary, retro, gorgeous, sophisticated, complicated, obvious, and weird. …

When we memorize Gucci’s new series and products, the most emphasized thing in the training materials is - ambiguous gender.

Michele’s designs can be worn by both men and women, taking literature, art and romance to the extreme. And I think the most interesting thing is that although the new Gucci is difficult to control, Michele is the best spokesperson every time. Every time he wears Gucci, it makes people feel like he is himself.

Next, I will introduce to you some of Gucci’s most popular and worth-buying bags and their history.

Everyone knows that GUCCI’s canvas bags are very famous. In fact, it was an accident. Because of the shortage of leather raw materials during the war, GUCCI mass-produced canvas bags. As a result, the bags are now full of double G logos. The canvas bag has become its trademark.

I don’t know if you have noticed that Gucci’s most popular vintage bag is the bamboo bag.

■Sylvie handbag

Price: 9100 (mini) ~ 27900 RMB

Now open the bag page of GUCCI official website, the first thing that appears is the Sylvie handbag . This is also a product that is hard to distinguish between genuine and fake on the street, which shows that it is really popular.

The biggest feature of Sylvie is its nylon webbing. This new interpretation of the classic red and green nylon webbing is also quite successful. When paired with metal hardware and the square shape of the bag, it suddenly looks better.

Sylvie means "from the forest" in Latin. It is said to describe girls. In our words, they are forest girls. The Sylvie handbag also feels very artistic and ladylike, with a bit of British style.

■Dionysus bag

Price: 6100 (mini) ~ 35900 RMB (excluding heavy craftsmanship models)

But when it comes to popular styles, I am still most convinced by wine. God package.

Gucci Dionysus can be said to be Michele’s first masterpiece after taking office. Since the 15th autumn and winter series, its popularity has never stopped. The new design becomes inexplicably foreign even when it comes to the double G print that everyone thought was old-fashioned in the past.

The most memorable thing about the Bacchus bag is its double tiger head buckle. When you see it from a distance, you will know who this bag is. It is said that the inspiration comes from the ancient Greek god of wine. .

This is also my top 3, but I didn’t expect that it would be so bad...

■GG Marmont

Price: 6850 (mini) ~25500 RMB

The double G was an element that everyone was tired of seeing before, but Michele just changed the direction and changed the font, and it immediately became an element that everyone wanted to buy.

The vintage brass double G logo is paired with quilted leather to create another popular bag, and the color becomes brighter and chic. It is said to be the most searched for and purchased item on the shopping website Lyst.

■Pearl bag

Price: 21500~26500 RMB

The first time I saw the pearl bag, it struck my girlish heart. It appears in the peony series. The metal bow and pearls look sweet and high-end, and can bring out the girl in you in minutes. This one counts as my top 2

Well, there is also this one. Our Gucci store manager resisted the temptation of all the styles above, and finally fell at the feet of this little pearl red envelope. This is the one she bought herself.

Now the latest Broadway handbag puts its classic bees and pearls on a smaller bag. The whole thing looks gorgeous and particularly feminine. I remember this one was criticized by Yang Mi. White.

■Belt

Price: 3900 RMB

The new double G logo mentioned earlier is also used on the belt, so GUCCI has made another revolution, The trend of showing off one's hair has changed from being very vulgar and very nouveau riche, to becoming a fashionable thing.

■White shoes

Price: 490 RMB (the more craftsmanship, the more expensive)

Then its white shoes are also a hot item in the past two years. , mainly because I caught a ride on white shoes. It is not an exaggeration to say that everyone from Instagram fashion bloggers to celebrities has a pair.