Operation mode of Olympic logistics

According to the present situation of logistics service level of the host city, the analysis of Olympic logistics demand and the economic development goal of the host city, the Olympic logistics planning is carried out. Take the Olympic logistics planning as the action outline, take the outsourcing of most logistics functions, the coordination and cooperation between the Olympic logistics authorities and logistics suppliers as the market operation mode, and take modern logistics technology as the basic service means to provide quality services for the Olympic logistics.

The organization and operation of Olympic logistics is very important for the success of the Olympic Games. However, due to the characteristics of short Olympic logistics time, concentrated space, diverse demand subjects, uncertain demand, geographical location of the host city, strict Olympic schedule and security, the organization and management of Olympic logistics are very complicated. Through the analysis of foreign Olympic logistics operation process and mode, we can know that successful Olympic logistics operation should include:

(1) Establish a scientific and reasonable Olympic logistics plan from a strategic perspective;

(2) From the tactical level, it is necessary to establish a functional department of Olympic logistics management, which is responsible for the organization and management of Olympic logistics planning, the formulation of logistics service policies and operational norms, the negotiation with logistics suppliers, and the supervision and coordination of Olympic logistics activities;

(3) It is necessary to introduce and popularize advanced modern logistics technology at home and abroad, including negotiating with domestic and foreign logistics suppliers with advanced technical equipment and management level and good service reputation, outsourcing Olympic logistics activities, and taking advantage of their technical and operational advantages to form an efficient, low-cost, safe and high-quality Olympic logistics service system based on modern logistics technology.

1, BOCOG

In order to effectively organize and manage Olympic logistics, the Olympic Organizing Committee usually has a procurement and logistics department, which is responsible for the procurement, storage, transportation and delivery of needed materials and articles to the site. Specific functions include:

Develop strategic planning for procurement and logistics.

Formulate procurement policies, regulations and operational norms

Determine the catalogue of required products and services

Establish evaluation indicators for selecting products and service providers.

Make purchasing and logistics budget.

Make procurement and logistics implementation plan

Organization and management of procurement and logistics

2. Designated suppliers of Olympic freight forwarders

Because of the particularity of the Olympic Games, it can be said that all goods are key goods, and it is almost impossible for the Olympic logistics service to go wrong. Must be on time, no damage, safety measures must be taken. Therefore, BOCOG should carefully select the most qualified logistics enterprises as the designated suppliers of Olympic freight forwarders.

The main task of the designated suppliers of Olympic freight forwarders is to plan, coordinate and undertake the freight forwarding, customs clearance and distribution of import and export goods related to the Olympic Games. Its customers are the Olympic Organizing Committee, the International Olympic Committee, national Olympic Committees and news organizations. The main products of the agent are building materials, competition equipment, news equipment and daily necessities.

Take Schenk International, Germany, the designated freight forwarder for Sydney Olympic Games as an example. The company has 65,438+0,000 offices in more than 65,438+0,000 countries around the world, with 27,000 employees and an annual income of nearly 65,438+0 billion Deutsche Mark. It is one of the leading logistics and freight forwarding companies in the world. In order to do a good job in Olympic logistics, the company set up an Olympic team composed of 65,438+000 employees of Australian branch and 65,438+000 employees of branches around the world, which is responsible for the organization and coordination of Olympic logistics. In order to make the logistics process of the Olympic Games smoother, the company specially prepared a customer manual and distributed it to customers, taught them how to package, label and fill in relevant documents in advance, and paid special attention not to mix food and other items that need special inspection with ordinary items. Don't carry prohibited items. The company also cooperated with the Olympic Organizing Committee to develop an information system for inquiring and tracking goods, and set up a special team to provide 7×24 services.

The import logistics process organized by Schenk for Sydney Olympic Games is shown in figure 1. The company organizes air transportation 1200 tons and sea transportation of 40,000 tons from 197 countries, and stores, distributes and delivers them to competition venues, Olympic villages, news centers and related hotels through warehouses with a storage area of 4,000 square meters and 3,000 pallets.

Figure 1 Sydney Olympic Games Import and Export Logistics Process After the Olympic Games, in order to speed up the return of related items to the rest of the world, Schenk rented two warehouses of the same size to handle air cargo, and the original warehouse was dedicated to handling sea cargo. As shown in Figure 2, the company organized 25,000 kinds of goods to fly to 40 destinations within 10 days, organized 200 containers to leave Sydney by sea, and then successively shipped 1000 containers.

Figure 2 Logistics process of Sydney Olympic Games.

3. Designated suppliers of Olympic letters and parcels.

UPS, the world's largest courier service company, became a sponsor of the Olympic Games in 1994, and became the designated courier service provider of Olympic letters and parcels in 1996, 1998 and 2000, providing global courier service for the Olympic Games. In order to ensure the quality of service, UPS made a plan with BOCOG one year in advance, and set up service windows in each stadium, news center, Olympic Village and related hotels to lay a logistics foundation for the success of service. At the Sydney Olympic Games, UPS also organized 140 service personnel to provide film transportation services for 1 1000 licensed photographers and photojournalists on motorcycles, and quickly sent about 200,000 rolls of film from 34 venues to Kodak Image Center in the news center for printing. In 200 1 year, UPS terminated its cooperation with the International Olympic Committee, which undoubtedly provided business opportunities for other service providers.

4. Olympic exhibition logistics services

In addition to the logistics service providers designated by the Olympic Games, some delegations or news organizations also accept the event logistics services specially provided by logistics companies, that is, the whole logistics services provided to the organizations participating in exhibitions or conferences. As shown in Figure 3, Geo-Logistics provided complete logistics services for the BBC to report the Sydney Olympic Games, including making logistics plans in advance, collecting and packaging BBC equipment in different locations in London, acting as an agent to transport1× 40ft container TV relay equipment and1× 20ft container TV relay room materials, as well as 3,000kg TV relay equipment and 4,600kg broadcasting equipment. After the goods arrive in Sydney, they will be installed on site according to the requirements of BBC. After the broadcast mission is completed, the goods will be transported back to the original site of BBC in London.

Fig. 3 Process 5 of exhibition logistics service. Provide logistics services for the Olympic Games

During the Olympic Games, a large number of commodities are needed every day. In order to ensure the supply without occupying a large amount of inventory, suppliers often carefully organize the supply logistics services for the Olympic Games. As shown in Figure 4, CUB, a beverage supplier for Sydney Olympic Games, installed 405 POS machines in 35 venues. In order to ensure that each POS machine can store enough drinks during the Olympic Games, CUB is equipped with 22 on-site logistics administrators. By using VMI method, CUB can check the inventory, forecast and order through PDA, which achieves the effect of expanding sales, reducing costs and eliminating shortages.

Figure 4 Logistics Process of Beverage Supply for Sydney Olympic Games