How to typeset a poster with many copybooks? How to better master the skills of poster typesetting

How to arrange and design poster text? First, typesetting organizes words. In e-commerce advertisements with complex elements, it is beneficial to organize the text by choosing the typesetting method of text elements in combination with the overall design. It's like letting the people with the largest number in the department line up first at the staff meeting.

There are three basic typesetting methods: center alignment, left alignment and right alignment. We can make an overall layout of text elements according to these three basic typesetting methods. In this process, we should pay attention to the requirements of the overall design framework and choose which alignment method to use according to the overall layout requirements.

Second, determine the main reference text When designing e-commerce advertisements, we usually have a set of the most important text elements on the page. This group of elements can generally directly express the design theme. We can use this group of most important text elements as the basis to determine the order and arrangement of other characters.

Third, the user's perspective thinking mode Interactive psychologists have done a survey according to the user's reading logic, and found that when reading, people do not read the sentence word by word before understanding the meaning of the sentence, but guess the following content while reading. This shows that we need to fully consider the logic of text arrangement when arranging text information in e-commerce advertisements.

What are the text arrangement skills of product posters? There are many styles of font selection, which, like smell and sound, contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.

① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.

② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.

Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.

(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.

The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.

Text arrangement and combination ① readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.

(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.

③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.

(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.

What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to better master the skills of poster typesetting? Today I'm going to talk to you about common typesetting skills.

Central component

First of all, let's talk about one of our most commonly used composition patterns, which is called central composition. This composition is mainly to attract the attention of the audience and focus their attention on a central point. Therefore, the important information of the poster should be focused on the central composition, which will help you convey the information. Remember to focus on the center of this composition.

Triangular synthesis

This kind of composition divides the horizontal and vertical directions of the canvas into three equal parts, and your visual focus falls on the intersection of these lines, which is especially common in camera photography. This trisection composition is more flexible than center alignment, and it is no longer just a simple center symmetry presentation.

Making visual moving lines

There are two main ways to do this: creating visual classes and using guide lines. The visual class first creates the center point, and then provides the audience with a visual path that can be vaguely guided. This makes the design look more hierarchical and makes it easier for the audience to know the relative importance of the information in the poster.

policy

This is to adopt the natural form of the element itself, or draw a solid line directly, and guide the public to realize other elements through the trajectory of the line.

Balanced image

Balancing the elements in the picture also takes into account the basic skills of the designer. At present, the most commonly used balance method is symmetrical balance, which can make the picture more harmonious, but at the same time it will be boring because of its square rules.

Asymmetric equilibrium

If this method is not handled well, it is easy to make a fool of yourself, so it will test the basic skills of designers. This balance will also be used more, because this effect is more lively and energetic.

Element amplification

This way is what we call amplifying the key content of a part and highlighting the key points, which is what we often call element amplification. A way to highlight the key points we said we would learn.

By contrast, the elements are different from other parts, which makes him more prominent. The focus of reality.

These are some graphic design skills that Xiaoguang has mastered, hoping to help you.

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