Introduction to cultural and creative courses

What professional courses do graduate students in aesthetics and cultural creativity take?

The courses mainly include the following categories:

Category 1: Basic theory courses< /p>

?Aesthetic Theory

?Chinese Philosophy

?Western Philosophy

Category 2: Professional Required Courses

?Chinese Aesthetics

?Western Aesthetics

?Introduction to Cultural and Creative Industries

Category 3: Elective Course Section

?Chinese and Western Aesthetics Comparison with culture

?Cultural industry strategy and business model

?Religious culture

?Chinese studies and Chinese culture

Category 4: Applied Learning Lecture Section

?Cultural and Creative Industry Operation and Management

?News and Publishing Operation and Development

?Art Appreciation

?Advertising Planning and Marketing

?Buddhism and Religion

?Design Creativity and Printing

?Architectural Art

?Exhibition Design and Exhibition Operation< /p>

?Film and television creativity and industry management

?Gallery management and art agents

?Network, electronic development and strategy

Category 5 ：Classic case section

?Chinese and foreign cultural and creative classic cases

Is the cultural and creative industry major at the University of Leeds good?

Some master's courses are more specialized. With the development of industry and commerce And changes, according to the needs of innovative enterprises, some new courses are also rapidly produced.

University College for the Creative Arts

offers a Master of Business Administration in Creative Industries Management at the Rochester campus, requiring applicants to have a background in art, humanities and a bachelor's degree in social sciences, or two or three years of practical work experience in a creative industry.

In British universities, this MBA course is relatively new and is mainly designed to train professional managers for the creative industries. The content of learning includes business skills, innovation strategies, product design, and improving the quality of innovative services. Students will master the necessary knowledge through practice, practice innovation and management skills, and conduct market research, risk management, design brands, and organize business activities in a real business environment.

Kingston University

Postgraduate courses in creative industries are divided into five directions, with 20 different majors. The five main directions are built environment, design instries, heritage and visual arts, media and performing arts.

You can choose a major that suits you based on your future career development tendency. The university has close ties with relevant units in the fields of art, business and industry, and its teaching and research levels have been well evaluated. Students have many opportunities to attend lectures by industry experts during their studies and master many aspects. knowledge and skills.

Coventry University

has specially set up a master's program in creative enterprise for engineers, mainly training students in the business management aspects required to establish large, medium and small enterprises. Knowledge and skills, introducing students to the entire process from developing and designing new products to manufacturing and operating finished products, as well as the tools and techniques needed to develop new products. Students learn how to develop markets, business development strategies and economic system policies. Courses include project management, product development procedures, financial decision-making and risk analysis, supply chain and human resource management, etc. Creative and cultural industry management

Creative and cultural industry management is a relatively popular course in the UK. The UK is an international leader in this field and is considered the birthplace of the creative and cultural industry. The cultural and creative industry management major covers a wide range, and also has courses in pure music, drama, design, etc.

Goldsmiths, University of London (Gold *** iths, University of London)

provides a rich range of master's degree majors in culture and art, and provides students with opportunities in broadcasting, fashion, Short-term internship opportunities in music, new technology and other fields.

The MA in Creative and Cultural Entrepreneurship course at Goldsmiths, University of London is newly established this year. It integrates cultural and artistic innovation and the creation of new enterprises, and encourages students to improve innovation through academic research, practice and policy analysis. Skill. Students can choose art forms from different fields such as theater performance, design, music and media communication.

University of the Arts London

It is composed of six famous schools of art, design and communication. Each school has its own unique academic strength and style.

The courses at the University of the Arts London are very rich. Students can choose art and design courses according to their own preferences. During the study process, if the students' interests and potential change, they can also change majors. In addition, the university has strong faculty and can provide students with creative guidance, and the university has good connections with many art companies and will provide students with practical opportunities.

Professional introduction of the School of Culture and Communication of Zhejiang Wanli University

This major cultivates strong professional practical skills, the ability to conduct social activities and investigation and research, adapt to the requirements of the market economy, and be able to engage in Comprehensive and applied senior talents working in editing, public relations, planning, advertising, online communication, media management and distribution, etc.

Professional features and advantages:

Emphasis on integration with the development of the market, local economy and social and cultural construction. Strengthen the cooperation between universities and the media to cultivate talents, close the connection between students' internship and employment, and create an open talent training environment. First, we have established an in-class theoretical teaching system and practical skills training system for journalism majors, as well as a training system for extracurricular professional quality development training and social and technical practice in off-campus internship bases. The second is to expand the professional practice space inside and outside the school and establish a teaching base network throughout the province. It has a modern media experimental center, which consists of print media laboratory, radio and television laboratory and network communication laboratory. Undertakes and establishes on-campus media such as "Zhejiang Wanli University Newspaper", "Campus Experimental TV Station", "Journalism Practice Newspaper", "Wanli News Agency", "Big Speaker Radio Station", etc., and has cooperated with 45 newspapers, radio, television, The Internet, corporate newspapers and other media units have cooperated to establish teaching bases.

Professional module:

Media management module: Comprehensive talents who systematically master the knowledge and skills of media operation and media management. They are familiar with news business and understand operation and management. They provide the news media industry with To provide qualified undergraduate graduates engaged in journalism and media management.

Network Communication Module: Systematically master the basic theories, basic knowledge and basic skills of network communication, be familiar with the basic ethics and laws of network communication, have a broad understanding of the development of science and technology in this major at home and abroad, and be able to *** Departments, news and publishing organizations, schools, large enterprises and institutions, digital media organizations, Internet companies, etc. are engaged in the collection, editing and dissemination of network information.

Employment prospects:

Accepting a systematic higher education in journalism is undoubtedly an important path to becoming an "uncrowned king". The cultural industry, with the media industry as the main body, is an important economic growth point and sunrise industry of the national economy. The main destinations for graduates of this major: 1. Journalists, editors or publicity personnel in news, publishing, publicity departments and public institutions; 2. Editors, reporters or directors in networks, program production companies, corporate newspapers and other units; 3. Civil servants in government agencies and other social organizations Management and industrial work.

Main professional courses:

News interviewing and writing, newspaper editing, television news gathering and production, radio news gathering and production, news photography, media operation and management, online program planning and production, web design and production. This major cultivates students with a deep foundation of Chinese language and literature, strong aesthetic ability, analytical ability, language expression ability and interpersonal communication skills, and can work in scientific research institutes, primary and secondary schools, government agencies, enterprises and institutions, tourism * ** High-quality application-oriented talents engaged in relevant management work in industry and cultural industries and other departments.

Professional features and advantages:

Feature 1: “One trunk has many branches”. On the basis of the Chinese language and literature professional courses, three module courses are added, so that students have both a profound cultural heritage and a strong ability to get started. Main courses and module courses promote each other.

Feature 2: Collaborative seminar teaching. Adopt foreign advanced teaching concepts and change the traditional teaching methods. While consolidating students' professional knowledge, we also focus on cultivating students' aesthetic ability, analytical ability, expression ability and interpersonal communication ability.

Feature 3: Maintain "zero distance" from society. Through off-campus internship bases, students can participate in social practice, maintain smooth communication with society, and grow their talents; through on-campus laboratories and practical teaching platforms, students can improve their abilities in all aspects.

Professional module:

Foreign-related secretary module: Cultivate students' professionalism, good professional quality and professional image, solid writing skills, and good organizational and coordination skills. Competent for secretarial work in government agencies, enterprises and institutions, and streets and communities.

Humanistic Tourism Module: Cultivate students to have good humanistic qualities, be familiar with all aspects of the tourism industry, be good at exploring the humanistic elements of tourism resources, and be competent in the administrative management of various departments in the tourism industry. , design and planning work.

Cultural Creativity Module: Cultivate students to have a profound cultural heritage, develop a good sense of innovation and creative thinking habits, understand the operating rules of the cultural market, and be able to creatively plan various types of cultural activities.

Employment prospects:

Our school’s Chinese language and literature major targets the demand of the talent market, retaining the advantages of traditional majors while giving it the characteristics of the times. As far as graduates are concerned, students have a wide range of employment opportunities, ranging from scientific research institutes, primary and secondary schools, government agencies, streets and communities, news media and other institutions, to large and medium-sized enterprises, tourism industries, and cultural and creative companies. and other business units. According to research, with the vigorous development of enterprises in Zhejiang Province, the provincial government vigorously develops the tourism industry, and the State Council has proposed to revitalize the cultural industry, there is a strong demand for cultural talents, and the employment prospects of this major are broad.

Main professional courses:

Ancient Chinese literature, modern and contemporary Chinese literature, modern Chinese, introduction to literature, foreign literature, foreign-related secretarial theory and practice, document writing and processing, tourism practice, Introduction to Tourism, Cultural Creativity. This major cultivates students with solid advertising theory and skills, broad cultural and scientific knowledge, and can engage in advertising management, brand management and management in advertising companies, news media, book publishing advertising departments, consulting companies and other various enterprises and institutions. , advertising planning, creativity, design and production, advertising undergraduate professionals with strong adaptability and entrepreneurial ability.

Professional features and advantages:

"Promote teaching through competition and promote learning through competition". This major emphasizes both a broad theoretical foundation and strong practical ability. Utilize the college's good laboratory platform and excellent teaching conditions in graphic design, creative planning, and multimedia production to highlight students' abilities in advertising design, production, and creative planning, and to cultivate compound talents with high professional quality and comprehensive professional abilities. Advertising talent. A core value point and three module development directions have been established: taking "creativity" as the core value point of the profession, setting up three module directions of advertising design, advertising planning, and multimedia advertising, seizing the good situation of the development of the cultural and creative industry, starting from " Courses such as "Creativity", "Creative Economics" and "Creativity Training and Practice" will enhance the proportion of "creativity" in the basic theoretical system, turning "small advertisements" into "big ideas".

Professional module:

Advertising creative planning module: Through learning, students will have strong creative ability; organization and execution ability of the entire advertising project; advertising planning, public relations planning, corporate image Ability to plan events and host; business capabilities such as brand management, copywriting production, market research and analysis, advertising marketing, and advertising product agency consulting.

Advertising creative design module: Through learning, students will have corresponding advertising creative abilities, multi-style graphic advertising design and production, publishing and execution capabilities.

Multimedia advertising design and production module: After learning, students will have corresponding advertising creative abilities and engage in work in multiple fields such as online media, e-commerce, online advertising design and production, animation design and production, etc.

Employment prospects:

At present and in the future, the cultural and creative industries and advertising industry in my country, especially in my country's central cities and developed eastern coastal areas, will be in a period of rapid development. , and other government agencies and corporate entities at all levels will also pay attention to advertising and promotion due to their diversified and export-oriented development needs. This means that the demand for professional advertising talents in our country will be multi-level and massive in the future. This determines that the employment and entrepreneurship prospects of advertising professionals from Zhejiang Wanli University who are strong in creative ability and execution ability will be very broad and optimistic.

Main professional courses:

Advertising, creativity, advertising planning, advertising creativity, advertising psychology, computer graphic design, CI design, Chinese and foreign advertising history, multimedia advertising design and Production etc. This major cultivates students with good humanistic qualities and solid basic theoretical knowledge of editing and publishing, who can master the communication skills of paper publications and electronic media, and focuses on the planning, editing, production, printing and distribution of magazines, books and websites. Applied editing and publishing talents.

Professional features and advantages.

Pay equal attention to numbers and journals, be process-oriented, and combine work with learning. This major focuses on cultivating magazine and Internet talents, and competes with traditional editing and publishing majors inside and outside the province. The curriculum is oriented to the publishing process. For example, the course group on magazine publishing includes introduction to magazines, magazine management and Management, illustration photography, magazine layout design, magazine picture editing, electronic magazine design and production, etc.; in professional practice, "combination of work and study" is used to achieve seamless connection between industry and academia. This major particularly emphasizes the combination of theoretical learning and practical hands-on practice. Theoretical learning and practical exercises are carried out simultaneously. By establishing a series of practice platforms, students can practice the content of "learning" in "doing" and improve the theoretical height of "doing" in "learning". This major has the only number in the province. The editing and publishing laboratory has an Adobe digital art software examination center, and fully cooperates with Southeast Business Daily to establish the Southeast Business Daily website and cooperates in publishing the "Community Weekly" electronic magazine.

Employment prospects:

After graduation, students can engage in the publishing and distribution of magazines and books, and the planning, collection and distribution of new media, network and e-commerce enterprise information

< p> Printing work, media planning and communication work for *** institutions and large and medium-sized commercial websites, and book editing, distribution and management work for publishing houses.

Main professional courses:

Editing, Introduction to Publishing, Introduction to Magazines, Magazine Operation and Management, Book Industry Operation and Management, Introduction to Digital Publishing, Picture Editing, Illustration Photography , magazine printing process, web design and production.

Is the cultural and creative industry course in the university's public elective courses an innovation and entrepreneurship course? Urgent

I am now a sophomore, and I chose "Talking about Traditional Chinese Culture" in the first semester of school. It was very good. A teacher taught this course. He took the final exam paper back a week in advance and finished it. He could leave after handing it in next time. His score seemed to be 89. In the first semester of my sophomore year, I chose Speech and Eloquence. I don’t recommend you take this course. This teacher took roll call no less than 4 times and did homework 3 times. There was a mid-term exam. I attended every class and completed each homework seriously. My score was 98 and it has been released

Cultural Creativity and Planning Major and Market What is the difference between marketing? What are they studying? What is their career direction in the future?

Based on my experience of teaching in universities, these two majors belong to the management category, and many The basic courses and the professional basic courses are similar or even the same. The main difference between the two is that the professional courses are different. The former focuses on the planning, packaging and promotion of cultural products, while the latter focuses on "commodity sales". , or we can say that the former studies the sales of "spiritual products", while the latter studies the sales of "material products". The two have the uniqueness of sales, and also have different connotations of personality. As for the employment direction, both can go into sales management of general commodities. They can go to almost any enterprise or company. They can learn some knowledge about the business characteristics of the company and gradually adapt to the work under the leadership of the master. Those majoring in the cultural industry are more suitable to go to some exhibition planning companies. Anyway, when you graduate, you only have some basic professional knowledge and will not be able to work independently. Learning on the job is the only way to go.

Professional introduction of the School of Culture and Creativity, Zhejiang University of Communication

1. Radio and Television Directing Major (Media Creative Direction, Undergraduate, Four-year Schooling Period)

This major, formerly known as the Media Creative Major, mainly cultivates basic knowledge, theory and innovative abilities related to contemporary film and television production, and the ability to comprehensively use media technology in media Carry out creative work in multiple fields of the industry, integrate artistic literacy and communication wisdom strategies, and be able to engage in creative planning, editing, directing and promotion of media projects in traditional media represented by radio, film and television and new media organizations represented by the Internet He is an applied, complex and innovative media planning creative talent. Be capable of creative planning of film and television projects, content planning and innovation of paper media layouts, especially new media industry operation innovation planning, event promotion, etc.

In addition to basic public courses, the main courses include: audio-visual language, photography basics, directing basics, introduction to media creativity, creative thinking, TV column creativity and planning, film and television project planning, film and television script creation, Media creative practice, etc.

2. Advertising Major (undergraduate, four-year schooling)

This major cultivates students who can adapt to the requirements of modern and professional advertising development, have a keen insight into the consumption situation of modern society, and understand brand management, marketing, advertising Comprehensive and innovative advertising professionals who plan creative and media combination operations. At the same time, cultivate good psychological quality and competitive awareness, and be able to engage in advertising planning, brand management, integrated marketing, copywriting, and customer service in relevant government departments, enterprises and institutions, media, advertising companies, and other cultural and creative industry organizations. Comprehensive talents with comprehensive work such as media execution and media execution. In addition, efforts are also made to cultivate specialized talents who are proficient in film and television advertising creativity, shooting and production.

This major pilots the bifurcated training method of modules in two directions. In my sophomore year, I started to divide into advertising planning and film and television advertising production. In addition to basic public courses, the same professional basic courses include: Introduction to Advertising, Marketing, Advertising Planning and Creativity, New Media Advertising, Advertising Media Strategy, Advertising Copywriting, and Basics of Advertising Design Software.

The core courses in the direction of advertising planning include: brand research, integrated marketing communication, public relations activity planning, advertising market survey and statistics, media activity planning, advertising operation and management, advertising practice, etc.

The core courses of the film and television advertising major include: basic art, advertising photography, film and television advertising editing and directing basics, film and television advertising software production, film and television advertising creation (including practical training), film and television advertising production practice, etc.

3. Public Relations Major (undergraduate, four-year schooling)

This major cultivates students who can adapt to the changing needs of social and economic development and the media industry, and have solid public relations skills. Public relations professional knowledge and skills, and possessing good public relations professional qualities, can be engaged in information research and evaluation, public information dissemination at all levels of government, enterprises and institutions, professional public relations companies, advertising companies or market and public opinion polling companies , organizational image design and advertising, public relations practical operation, public relations copywriting, public relations marketing management, event planning and organization, relationship coordination, high-quality, high-level, personality-oriented compound talents with a solid foundation.

In addition to basic courses in public relations, the main courses include: Principles of Public Relations, Principles of Management, Communication, Social Survey and Statistics, Creative Thinking Training, Public Relations Event Planning, Public ** *Relationship practice, public relations psychology, public relations language arts, negotiation skills and practice, crisis management, introduction to the Internet and new media, public opinion monitoring and analysis, spokesperson theory and practice, emotion and stress management, online public opinion and crisis response, etc.

4. Network and New Media Major (undergraduate, four-year schooling)

This major is based on the development needs of the digital information era, conforms to the trend requirements of mobile Internet and media integration, and is committed to cultivating students who can master network and new media information dissemination. The theoretical knowledge and practical skills, the ability to skillfully use the Internet and new media for information collection, planning, and dissemination, the ability to organize, operate, and manage new media, the broad international vision and the enterprising spirit of innovation, and the ability to not only operate in the Internet and new media Comprehensive and applied media talents who can carry out communication, planning and operation work in related industries, and can also engage in new media Internet communication planning and operation work in traditional media such as radio and television, newspapers and magazines, and information management and publicity departments of enterprises and institutions.

In addition to basic public courses, the main courses include: introduction and review of classics in the digital era, introduction to the Internet and new media, introduction to planning, media event planning, social media marketing, media management, electronics Online publishing, online news editing and production, new media data analysis and application, introduction to mobile media, new media culture, digital media technology and application, digital image processing art, frontier introduction to the Internet and new media, etc.

Detailed introduction to Chinese language and literature (cultural creativity and design)

Garden

Environmental design

Landscape designer

< p> The content is as literal

These are rare majors

What are the practical tests for the self-taught cultural market and marketing and cultural industry creativity and planning courses? Please answer those who have passed the exam. Thanks!

Hello, the contents of the practical assessment generally include: experiments, internships, curriculum design, graduation thesis (design) and other professional skills (such as foreign language listening and speaking, medical clinical skills, art skills) etc. Under the leadership of the Provincial Examination Committee, the main examination school is specifically responsible for the implementation of the practical assessment.

For information about practical courses, you can consult the school where you are taking the exam or your thesis advisor. Visit the school website to see if there is any notice.

To apply for self-taught practical courses, you only need to pass the corresponding theoretical courses. You can apply directly for practical courses without theoretical courses.

Practical courses and papers are taken in the first and second half of the year and once, and are registered separately from theoretical courses. They are not necessarily tested in April and October. The specific registration and examination time are arranged by the examination institution.

For self-study practical courses, the self-study institution is responsible for organizing registration and examination. The specific examination requirements, procedures, examination materials and training are notified by the examination institution. To apply for practical courses, you generally need to pass the corresponding theoretical courses.

For self-study practical courses and thesis examinations, the main examination institution is responsible for registration and examination. It mainly tests the practical ability. Generally, it is not open-book, and no materials are allowed to be brought into the examination. The specific examination requirements are in accordance with the requirements of the main examination institution. The relevant examination questions and training are also conducted by the main examination institution. If you have relevant teaching materials, you can visit the school website to check the relevant notices. To check the scores, you can check the website of the main examination institution one month after the test, or consult the main examination institution.

What are the core courses of Capital Normal University’s cultural industry management major?

The four-year undergraduate program in cultural industry management offers a bachelor’s degree in management

Major introduction: Based on this - Relying on a complete talent training system for master's degree - doctoral degree - postdoctoral degree, with economics, management, and creativity as the main teaching directions, we cultivate talents in cultural creative planning and cultural management, and award management degrees. Teachers in this major all have doctoral degrees and have rich experience in cultural industry research and cultural industry practice. This major has a master's degree program in cultural industries and a doctoral program in cultural and creative industries and media literacy education, which can provide opportunities for undergraduate students in this major to continue their studies.

Core courses: Chinese contemporary cultural industry (lecture), Western contemporary cultural industry (lecture), basic theory of cultural industry, cultural management, intellectual property law, media creativity and planning (lecture), cultural marketing , Cultural and Art Agent (Lecture), Cultural Consumption, Microeconomics, Macroeconomics, Social Research Methods, Advanced Mathematics D, Applied Writing, Introduction to Communication, Advertising, Feature Film Production, Introduction to Film and Television Art, etc. Professional features: Highlight the characteristics of cultural management and cultural creativity, and focus on cultivating talents in cultural creativity, planning and management that are urgently needed in Beijing and even the country.

Employment direction: Ten undergraduate students have graduated. Except for a considerable number of students taking postgraduate entrance examinations and studying abroad, most of the other students go to *** agencies, enterprises and institutions, film and television communication, advertising exhibitions, Internet and entertainment Industry and other institutions are engaged in creativity, planning, management and other work related to cultural industries and cultural undertakings.

In recent years, employment units include: government departments such as the State Administration of Radio, Film and Television, publishing organizations such as the People's Publishing House, newspapers and periodicals such as the Beijing News, mainstream online media such as the Internet, Beijing Youth Travel Agency Co., Ltd., etc. Tourism companies, Beijing Guangguang Media Co., Ltd., etc.

What is the major of Cultural Creativity and Planning? What is the main study area and what is the career direction?

Cultural Creativity and Planning is a major in the field of culture and art, and its subject is cultural services.

Main learning courses: image creative thinking and expression, cultural product creativity and design, display creativity and design, CAD, color basics, graphic creativity, coreldraw, photoshop, photography, scene design hand-painting, handicraft Skills, three-dimensional space composition, marketing, speech and hosting, company operation and management, and traditional Chinese culture.

Employment direction: Mainly for the publicity and education departments of companies and enterprises and institutions such as book and newspaper printing and publishing, advertising design, media printing, network communication and other companies, engaged in editing, proofreading and typesetting of books, newspapers, audio and video materials and other communication media , graphics and other pre-press production, as well as cultural creativity, market development and product marketing work.

(10) Extended reading on the introduction of cultural and creative courses:

Training objectives:

Cultivate students’ creative thinking and aesthetic abilities, and improve the evaluation and evaluation of enterprise skills and talents. A diversified talent evaluation system combined with professional qualification certification provides innovative technical and technical talents for cultural and creative related industries.

By carrying out theoretical research and consulting services in cultural creativity and design services, we provide scientific and technological support and intellectual support for the development of cultural industries, and promote the integrated development of cultural creativity and design services with related industries.