What is Taobao operation?

Many people have heard of Taobao's operation, but they don't know what it is. Many people are unfamiliar with this position, but it is relatively simple to know it carefully. Taobao operation is actually mainly responsible for the operation of a Taobao shop. All online operations of stores need Taobao operations to plan, plan and participate in activities, and be responsible for the performance of Taobao stores. In detail, the work of Taobao operation mainly includes the following contents.

What is Taobao operation?

Taobao operation is the following five services on Taobao website:

1, construction of online sales platform

① Market research/operation planning: according to the situation of brands and online consumers, determine the brand positioning of online sales and make a three-stage plan.

② Project team formation: Online camp establishes a complete project team for each customer and helps enterprises to cultivate their own teams.

③ Stationing platform: Provide one-stop service on high-traffic e-commerce platforms such as Taobao.

④ Shop design and decoration: determine the design style according to the brand positioning, and provide professional web design.

⑤ Product shelf distribution: according to a certain template, upload product information to the online sales platform.

⑥ Online shop management norms: Establish online shop rules and regulations and standardize management.

2. Brand marketing promotion

① Soft article implantation: blog, forum and SNS soft article advertisement implantation.

(2) Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly.

③ Application of marketing tools: Taobao 123show, taobao guest, video and other promotional tools.

④ Circle marketing: the establishment of shop SNS community, such as an independent site for the interaction between shops and consumers (Taojianghu), and the establishment and maintenance of product gangs.

⑤SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station.

⑥ Advertising: advertising planning and effect tracking feedback, to maximize resource benefits, and to assist enterprises to promote the use of marketing tools such as Taobao for training.

⑦ Customer management: Customer relationship management team and return visit mechanism.

⑧ Channel control: maintain the brand image of the network and punish network infringement and piracy.

3. Product shooting and art services

① Shooting orientation: The professional visual merchandising team provides suggestions and confirms the style requirements with customers.

② Shooting planning: shooting mode selection, model selection, makeup collocation, scene selection and creative conception.

③ Official shooting: Professional models can use well-known studios in the form of exterior and interior shooting and tiled shooting.

(4) Post-image processing: color, proportion and structure adjustment; The finishing touch of the page is to add design elements.

4. Online store operation service of shopping center

① Data analysis: statistical analysis of online sales data of industries, brands and stores.

② Sales support: sales team formation, accurate sales based on data support and improvement feedback.

③ Software support: the online store data is connected with the company's order inventory system to realize synchronous management.

④ Construction of distribution platform: recruitment and contact of dealers and expansion of distribution channels.

⑤ Logistics Support: Provide logistics interface and provide training for customer logistics department.

⑥ Store management software: conduct daily store operation and monitoring.

5, e-commerce depth strategy report

① Overall scheme of enterprise e-commerce: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration.

② Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao.

③ Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation.

④ Network specification guidance: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services.

⑤ Customer company team training: Help customers to cultivate internal teams and improve their e-commerce capabilities.

Operation summary, main points

Operation rhythm: The core of operation is to formulate the activity rhythm, product rhythm and promotion rhythm of the store according to the user's needs and platform rhythm.

Operation layout: from the channel and product dimensions, reach all aspects and establish a moat of products, shops and brands.

Operational details: A strong grasp of store operation and control from the aspects of QC (quality inspection) and team training are the underlying cornerstones of store operation.