China has entered a "masculine age". Why do post-90s men pay more attention to appearance?

Some people say that China has entered a "masculine age", which I think makes sense. Now, women's aesthetics have become "little suckling dogs". With human civilization, the status of men and women is gradually balanced, and the first demand of women in choosing a spouse is not the viability of the other party. If you carefully compare Chinese mainland with Taiwan Province Province, Japan and South Korea, you will find that men in the latter three pay more attention to their appearance, because women have gained spending power.

The age of male color will inevitably bring about the rise and performance of male color economy. A long time ago, Simell, a western cultural critic, once said: "Things are not popular after they are produced, but are produced for fashion." This really hits the nail on the head: behind the "masculine era", it is the real promoter of the "masculine economy". This sentence can be said to have deeply touched why "masculinity" has become the key to the post-90 s lifestyle!

The improvement of women's economic status also provides the possibility for the development of "male economy" to a great extent. Coupled with the open mind of the younger generation, the status of women in today's society and family has undergone tremendous changes. Their independent behavior is bolder and their economic consumption is more generous. The promotion of women's social status and the enhancement of economic income and consumption power provide economic and cultural motivation and marketing psychological demand for the emergence of "male advertisements".

Of course, the male consumption market in China is still in a state of trouble, and pigs have not yet been able to fly, but it is certain that male consumption will become the core force of the future consumption market. Under the opportunity of high-speed economic growth in the era of "men are superior to women", the consumption value and industrial benefits created by men for the whole society have already been 50% to 50% with those of women. Brands should also have a brand-new attention and understanding of male consumption, and then adjust their industries to meet the huge and potential market brought by this era of "men are superior to women".